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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

How to Apply Benefit Hoola Bronzer For Glowing Skin
Which Benefit Mascara Is Right For My Lashes?
What Are The Best Products From Benefit Cosmetics?
5 Must-Have Benefit Products For Dewy Glowing Skin

Recent reviews on Benefit Cosmetics products

Benefit Cosmetics Brow Styler
Benefit Cosmetics
Benefit Cosmetics Brow Styler
$62.00

great

Love this product! I Super easy to apply. It gives you such a natural full eyebrow look and there are two sides you could use each on its own or both at the same time. Highly recommend!
Benefit 24 Hour Brow Setter Clear Brow Gel
Benefit Cosmetics
Benefit 24 Hour Brow Setter Clear Brow Gel
$46.00

amazing

I have used many brow gels, and this one really lasts all day. and does a great job
Benefit The POREfessional Mini Primer 7.5ml
Benefit Cosmetics
Benefit The POREfessional Mini Primer 7.5ml
$25.00

Skin feels smooth and silky

i am 30+ with dry skin, feel this primer works for me and not too thick. After applying it, my skin feels more silky and the fine lines are reduced. It does help to minimize the greasy skin after sunscreen and help makeup stay put. Downside is it has poor coverage, to be honest i could not tell if it is working on minimizing the appearance of pores.. Recommend this product overall!