When I first heard Adore Beauty was launching an Aussie brand that only makes $30 active serums, I could've fallen off my chair.
I didn't, because that would've been unprofessional. But this bargain skincare launch is pretty damn exciting because, well, quality skin care can be really expensive.
Yes, it's true you often do get what you pay for, but not a lot of people have the means to spend hundreds of dollars on a serum - let alone a whole routine of them - which is where these affordable yet effective products swoop in to save your bank account.
We've got a lot to get through, so let's dive right into everything you need to know about these newly-launched $30 serums from BOOST LAB.
My BOOST LAB Serum Reviews.
Here are some fast facts on BOOST LAB:
First up, every BOOST LAB serum costs $29.95. That's roughly half the price of your entry-level cosmeceutical serum. An excellent start.
The brand only makes serums. And not hundreds of them (because no one needs that many products), but just seven serums designed to slot into your existing routine.
You can mix and match, and layer all seven serums depending on how your skin's doing.
Each serum is formulated with 'clean technology' (cruelty-free, and free from artificial fragrances, sulphates, parabens and mineral oil) to target a specific skin concern.
They're also dermatologically-tested, suitable for all skin types and contain high-efficacy active ingredients.
But the biggest draw card? The serums are ridiculously easy to understand. Yes, the packaging is Instagram-worthy, but show me a product that spells out exactly what it can (and can't) do on the box and I'm a happy beauty editor.
Now, onto my BOOST LAB reviews of each of the seven serums.