Shop Permanent Hair Dye


Fortune favours the bold, is the thing, and you’ve decided to colour your hair at home. We salute you. With a few caveats - leave going blonde to the professionals, for example, and forget about really radical colour changes - permanently dyeing your hair at home can be an absolutely genius move. We’ve done our best to make it easier, too. Rich, lush hues are so close. And greys? Sorry, we don’t know them.

 

Read more (and in fact, watch more) about at-home permanent hair colour over at BeautyIQ.

 

How do I dye my hair at home?

 

First up: you’ll want to do a strand test. Particularly if you’ve already got some colour in your hair, permanent home hair dye can behave in some slightly unexpected ways.

 

With that out of the way, you’ll want to wear old clothes, use the gloves provided, and make sure you get enough dye into your hair. You may end up needing two boxes of colour, if your hair is long or thick.

 

How long do I leave permanent hair dye in?

 

This is a case-by-case basis one. Different formulations will have different advice, so refer to your packet of permanent dye. It may also advise you to do your roots first, before pulling the dye through the lengths and ends of your hair in the last few minutes, if you’ve coloured your hair within the last little while.

 

As a general rule, you’re looking at around 30 minutes of processing for permanent hair dyes, but again: check your packet. 

 

How often can I dye my hair with permanent colour?

 

It’s best to leave at least a month between applications of permanent hair dye. You don’t want to stress your hair out. Be sure to follow any packet instructions about how to dye your hair when you’ve coloured it recently.

9 products found.
Showing 9 products of 9.

  • 1

Permanent Hair Dye, articles & community

How to Create a Textured Low Bun Using Olaplex No. 7
How to Create Beachy Waves Using Mr. Smith
The Best Hair Treatment for Bleached Hair
How to Dye Your Hair at Home Like a Professional

Recent reviews on Permanent Hair Dye products

L'Oreal Paris Excellence Permanent Hair Colour - Light Ash Brown 6.1
L'Oreal Paris
L'Oreal Paris Excellence Permanent Hair Colour - Light Ash Brown 6.1
$25.90

Home Colourist

I’m so happy with this product I have bought two so far.
I expected disaster and was very nervous about this as I’m always paying upwards of $120 to have my regrowth retouched at the hair salon.
I Watched the instruction video on the adore site before I purchased and it gave me confidence.
I’m happy to say the product delivered and I like the colour better that what I was having ...
L'Oreal Paris Excellence Permanent Hair Colour - Darkest Brown 3.0
L'Oreal Paris
L'Oreal Paris Excellence Permanent Hair Colour - Darkest Brown 3.0
$25.90

100% would recommend!

Not going to lie, I was a little scared to dye my own hair at home. But turns out I had nothing to be afraid of! The instructions were super simple to follow and the bottle makes application so easy and not messy at all. The package comes with everything you need, including gloves, shampoo and a hair mask which made my hair feel so soft afterwards.

The only thing is my hair is really...
L'Oreal Paris Excellence Permanent Hair Colour - Darkest Brown 3.0
L'Oreal Paris
L'Oreal Paris Excellence Permanent Hair Colour - Darkest Brown 3.0
$25.90

100% would recommend!

Not going to lie, I was a little scared to dye my own hair at home. But turns out I had nothing to be afraid of! The instructions were super simple to follow and the bottle makes application so easy and not messy at all. The package comes with everything you need, including gloves, shampoo and a hair mask which made my hair feel so soft afterwards.

The only thing is my hair is really...