Discover the ILES FORMULA difference that transforms dry, straw-like hair into strands of silk.

Created by acclaimed hair stylist Wendy Iles, the ILES FORMULA was developed in response to a need for super-charged, high performance hair care that could be used on all hair types and that had instant and visible results. From celebrity clients walking the red carpet to supermodels on global beauty campaigns, ILES FORMULA quickly gained a reputation among the fashion and beauty elite for its high quality formulations and effective results.


Carefully selected and blended ingredients are at the heart of each ILES FORMULA product. Wendy Iles spent a decade searching the globe for the very best ingredients and complexes that would have the most powerful, effective results on the hair.


Beginning with a simple 3 step system, the ILES FORMULA range has expanded to include a powerful repairing hair mask, hair turbans to reduce frizz, and a super-charged finishing serum for curly and wavy hair.


What are the most popular products in the ILES FORMULA range?

  • Haute Performance Shampoo
    The first step in the routine, this sulphate-free shampoo is gentle enough for daily use, and won’t strip colour or dry out the hair. The roots and scalp are gently cleansed and left feeling full of vitality, bounce and shine.

  • Haute Performance Conditioner
    The star product of the range, this conditioner leaves hair feeling silky, soft and full of hydration. Ideal for all hair types and textures, this nourishing conditioner transforms dry, weak and damaged hair into healthy, strong and smooth strands.

  • Haute Performance Finishing Serum
    The finishing touch in the ILES FORMULA 3 Step Hair Care System. This lightweight yet effective serum works on all hair types, leaving the hair feeling soft, strong and silky. 


Adore Beauty is an official stockist of ILES FORMULA.

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Recent reviews on ILES FORMULA products

Iles Formula Hair Turban Towel Grey
Iles Formula Hair Turban Towel Grey

Worth it!

So happy I finally spent money on this! I had been using another small head towel that was just made from normal towel material and making the switch to microfibre made such a difference for my hair. Less frizz, hair drying evenly and overall just a lot more comfortable and soft. Highly recommend.
Iles Formula Haute Performance Finishing Serum 200ml
Iles Formula Haute Performance Finishing Serum 200ml

My new holy grail

Have been using this for more than 2 weeks now and have noticed a difference in my hair texture and shine. The texture of the product isn’t an oil so I was sceptical of how much “shine” it will give, given I usually use an oil based finishing serum.
I use a tiny portion before styling and after styling and my hair feels amazing afterwards! It also lasts longer between washes. Will be re pu...
Iles Formula Hair Turban Towel White
Iles Formula Hair Turban Towel White

Hair's Best Friend

Using this hair towel has seriously reduced the frizziness and dryness of my hair! I'm definitely going to get my mum one as well - sharing is caring!