Discover the ILES FORMULA difference that transforms dry, straw-like hair into strands of silk.

Created by acclaimed hair stylist Wendy Iles, the ILES FORMULA was developed in response to a need for super-charged, high performance hair care that could be used on all hair types and that had instant and visible results. From celebrity clients walking the red carpet to supermodels on global beauty campaigns, ILES FORMULA quickly gained a reputation among the fashion and beauty elite for its high quality formulations and effective results.


Carefully selected and blended ingredients are at the heart of each ILES FORMULA product. Wendy Iles spent a decade searching the globe for the very best ingredients and complexes that would have the most powerful, effective results on the hair.


Beginning with a simple 3 step system, the ILES FORMULA range has expanded to include a powerful repairing hair mask, hair turbans to reduce frizz, and a super-charged finishing serum for curly and wavy hair.


What are the most popular products in the ILES FORMULA range?

  • Haute Performance Shampoo
    The first step in the routine, this sulphate-free shampoo is gentle enough for daily use, and won’t strip colour or dry out the hair. The roots and scalp are gently cleansed and left feeling full of vitality, bounce and shine.

  • Haute Performance Conditioner
    The star product of the range, this conditioner leaves hair feeling silky, soft and full of hydration. Ideal for all hair types and textures, this nourishing conditioner transforms dry, weak and damaged hair into healthy, strong and smooth strands.

  • Haute Performance Finishing Serum
    The finishing touch in the ILES FORMULA 3 Step Hair Care System. This lightweight yet effective serum works on all hair types, leaving the hair feeling soft, strong and silky. 


Adore Beauty is an official stockist of ILES FORMULA.

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Recent reviews on ILES FORMULA products

Iles Formula Hair Turban Towel GreyIles Formula Hair Turban Towel Grey
Iles Formula Hair Turban Towel Grey

Works a treat!

After being told I shouldn't rub my hair dry with a towel, I purchased this. I have fine hair that sits just above my shoulders. I put it on straight from the shower and keep it on whilst I do my skincare. It takes out a lot of moisture and I usually just let my hair dry naturally for the rest of the night. I'm sure if I kept it on longer my hair would be dryer too.
Iles Formula Haute Performance Finishing Serum 200ml Iles Formula Haute Performance Finishing Serum 200ml
Iles Formula Haute Performance Finishing Serum 200ml

Silky smooth

Amazing serum. My hair has recently been heavily damaged due to over bleaching and improper care from my previous hair dresser so my hair has needed some serious TLC. I bought this almost a week ago and I can already see and feel the difference. I put it in daily and my hair feels SO nice. It smells fabulous, is non-greasy and I can't stop touching my hair after I put it in. Highly recommend.
Iles Formula Hair Turban Towel GreyIles Formula Hair Turban Towel Grey
Iles Formula Hair Turban Towel Grey

Great Investment

This was quite expensive for a hair towel but I liked the look of it. I was not disappointed. This is an investment. It has plenty of room (still works for me with fine hair though). The elastic is thick, soft and stretchy. I particularly liked the colour. Great option instead of white. This is also thicker than other hair towels I have tried. 5 stars.