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Play with colour. Play with light, play with texture. INC.redible by NAILS.INC comes through with the hottest shades and makeup products that both fun and super effective. Not just a pretty face, INC.redible products are full of nourishing, natural ingredients. Even better, INC.credible is totally cruelty free, to help keep our fluffy friends safe.

Not settling just for innovation, INC.redible is here to start trends. Not content to just play it safe, Nails Inc’s founder Thea Green wanted to create makeup products that makes it possible to challenge your comfort zone, with shades and textures that will delight you in how easily you can pull them off. With an inclusive perspective, INC.redible makeup is made for all skin tones and skin shades. No more longing scrolls through your social media; it’s easy to find a beautiful shade that will suit you.

Want something that will speak volumes? Looking for a wearable, everyday look? Don’t settle for anything less than INC.redible.

What are the products that everyone is talking about from INC.redible?

  • Get your hands on something that keeps selling out. INC.redible were making glass skin effects possible way before it even had a name.
    INC.redible You Glow Girl Iridescent Jelly Highlighter is a melting gel texture highlighter for all over the face. This gorgeous highlighter can be built up from a ‘woke up like this’ healthy sheen, to a glamorous editorial look.
  • Tired of glosses that move around, or even worse, that don’t even hydrate? INC.redible Glazin’ Over Long Lasting Intense Colour Gloss offers full coverage that goes on evenly and easily. Ultra-comfy throughout the day, and so hydrating you wont need a balm, this is a gloss that will change your mind about lip gloss.
  • Lip balm doesn’t have to be boring. With a unique flower detail and shaped like a lipstick, INC.redible Jelly Shot Superfood Lip Quenchers are enriched with Rice Bran Oil and Avocado Oil, which naturally protect and hydrate the lips.

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Recent reviews on INC.redible products

INC.redible Jelly Shot Superfood Lip QuencherINC.redible Jelly Shot Superfood Lip Quencher
INC.redible Jelly Shot Superfood Lip Quencher

Cute gift

This lip balm is super cute and would make a great addition to a gift. It does have some moisturising properties to it but not as much as i would hope. However it is still great to have in my handbag as when i pull it out it does become a talking point!! I got the colour 'Ex revenge' and I love that it is clear and just leaves a nice glossed look to my lips. The little glitter bits in the stick can be a bit prickly so thats really the only downside. Besides that its a very cute and useable lip balm.
INC.redible Illuminating & Highlighting Cream - Rose Gold Whooooop!INC.redible Illuminating & Highlighting Cream - Rose Gold Whooooop!
INC.redible Illuminating & Highlighting Cream - Rose Gold Whooooop!


Very finely milled shimmer in this highlight liquid. It's super easy to blend and doesn't dry too fast.
INC.redible Matte Lip RemoverINC.redible Matte Lip Remover
INC.redible Matte Lip Remover


Love how cheap this is and how easily this takes off stubborn matte liquid lips.
INC.redible Glazin' Over Long-Lasting Intense Colour GlossINC.redible Glazin' Over Long-Lasting Intense Colour Gloss
INC.redible Glazin' Over Long-Lasting Intense Colour Gloss


So pigmented for a gloss. I love the nudey shades in this line. Does need frequent reapplication but which gloss doesn't?