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Inika is the world’s first healthy makeup brand. Inika is 100% natural and over two thirds of our range is Certified Organic. Inika only use the finest botanicals and minerals – chosen for quality, tested for purity and checked for safety. Inika is cruelty-free, toxin-free, vegan and environmentally friendly. Inika's philosophy is to create beautiful, healthy, high performing makeup that gives you a flawless look. Inika makeup and skincare feels luxurious to use and leaves you with radiant, glowing results. Your skin will love them, and so will you.


Want to find out what's in Inika Makeup? Or want to find out more about Inika's certifications? We've created an Ultimate Guide to Inika to help answer some frequently asked Inika questions. Read our guide to Inika here.

Inika believes that beauty stems from health. Inika believes beautiful is more that skin deep. When it’s real and natural, beauty has the power to transform the way we feel. Being beautiful is more than how you look. It’s holistic, from the food you eat to the air you breathe.

With Inika, you can always be confident that you are being good to yourself, looking your best – all without having to compromise. Inika's promise is simple. Everything we create is healthy and never harmful. Inika exists to make beautiful healthy.


Want to know which Inika shade is for you? We've got you covered!

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Inika, articles & community

How To Use Your Inika Kabuki Brush
Inika Mineral Eye Shadow: Choosing Your Shades And How To Apply
Looking For A Hydrating Primer? Check These Inika Pure Primer Reviews
Inika Mineral Foundation: Top 6 Questions Answered

Recent reviews on Inika products

INIKA Phytofuse Renew Resveratrol SerumINIKA Phytofuse Renew Resveratrol Serum
INIKA Phytofuse Renew Resveratrol Serum

Good serum

Unlike my other serum, it is not watery, it's cream texture, good to use during spring/summer, might be not hydrate enough for winter (I am super dry skin tho)
Great smell, a good serum but a bit pricey.
Inika Pure PrimerInika Pure Primer
Inika Pure Primer


I got a sample size given to me and boy oh boy I was hooked after the first application. I actually wear it during my makeup free days as I find it helps hydrate, plump and gives such a fresh feeling to my face.
Totally winner - have since bought the full size & im in love.
Inika Pure PrimerInika Pure Primer
Inika Pure Primer

Not for me

I usually love Inika products but sadly this one has made me break out every time I've used it. It's a good base for the mineral foundation as it helps it stick but I guess it's up to your skin, mine didn't like it.