So good !
Made my hair look so good !
Kérastase Blond Absolu Ultra-Violet Shampoo 250 ml SIZE: 250ml 4.5 of 133 reviews
SIZE: 250ml
4.5 of 133 reviews
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$63.67
4 installments of $15.92
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A violet toning shampoo to neutralise brassy tones, yellow tones in blonde hair.
What customers say
Age:
- 20s
- 30s
- 40s
- 50+
Hair Concern:
- Breakage and split ends
- Colour protection
- Brassy tones (blonde/grey hair)
- Damaged Hair
Hair Curl Type:
- Curly
- Straight
- Coily
- Wavy
Hair Texture:
- Curly
- Straight
- Coily
- Wavy
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Kérastase Blond Absolu Ultra-Violet Shampoo 250 ml Reviews
4.5 of 133 reviews
91% recommend this product
Most Helpful Criticism
Drying
Nice shampoo that smells good, uses very little product per use as well. However, it makes my hair really dry after
So good !
Made my hair look so good !Gentle toner
I love this purple shampoo, I’ve tried many products from Kerastase and always really loved them, I wasn’t sure if this one would be a bit drying on the hair but honestly I found it to be quite hydrating, my hair still felt nice and conditioned even before using a conditioner, it wasn’t drying at all. I have dark blonde hair with golden tones and it’s toned my hair beautifully, I really enjoy my n...Read MoreDrying
Nice shampoo that smells good, uses very little product per use as well. However, it makes my hair really dry afterBest purple shampoo
My go to when I need to freshen up my blonde hair. Ive tried a lot of purple shampoos and this is my favourite by far.Luxury shampoo
I love Kerastase Blond shampoo. It not only makes your hair feel fabulous but it removes those brassy tones to help keep my blonde hair looking fresh. I will repurchase this every time over any other blonde toning shampoo. It lasts for months using it 2 to 3 times a week.Good overall
Purchased this shampoo a few months ago to help maintain blonde tone between salon visits. Product does its job well enough, but I've noticed it causes a reaction on my skin after using in the shower -- little red dots appear and last a day or so after using. I don't have overly sensitive skin usually. Seems like this product is better suited for a basin wash rather than shower. Will continue usin...Read MoreBest purple shampoo
Love this purple shampoo, highly pigmented and roots blend much better when close to next hair appointment!Best purple shampoo ever
I will never use another blonde shampoo. This one gets rid of all brassyness without drying out too muchBest purple shampoo
This is the best purple shampoo I have usedGreat for tone but made my hair really dry
This shampoo definitely helps keep the brass out of the tresses.... I only used it once a week but I found it to be rather drying. Hair was definitely a lot more knotted and dry. I would recommend finding another blonde shampoo that's less drying.Beautiful
beautiful colour and soft hair!!Great Purple Shampoo!
I use this together with the Blond conditioner and my hair loves it! The result is no brassiness and beautiful colour and soft hair!!For brassy hair
It makes my brassy color treated hair so nicely. It makes them soft and silky. Little goes a long wayGood
This is absolutely my favourite blonde shampooAverage
Will probably be better to use a nourishing shampoo in between.Good
Great to keep your blond blondNot the best
Out of the Blond Absolu Bain range I don't think this shampoo is the best option. Personally it's too strong for me and gives that ashy look which I don't love. I think there's better purple shampoo options out there.Brightens and conditions
Use once a month to keep the brassy at bay, must for my highlighted hairFantastic
This is absolutely my favourite blonde shampoo. It has done an amazing job keeping my hair looking good in lockdown and packs a huge toning punch without over toning. I use it 3-4 times a week after a normal shampoo and leave it in my hair for 5 minutes. While it's expensive I find it does a much better job than cheaper shampoos or than toning conditioners or leave in treatments.Completely refreshed my colour
This product is all that I used on my hair as I was trying to grow the blonde out. It beautifully toned the hair, making my regrowth look less obvious. My hair was severely damaged after colour was left on too long. I found that this is not only the best toning shampoo, but the best for repairing my hair. My hair was shining and looked less like straw. My only issue is that I loved the way it made...Read Moreno more brassy
Have been using for about 6 weeks and definitely noticed it's keeping my hair tone looking great. Feels like it does dry my hair out. Will probably be better to use a nourishing shampoo in between.Better products on the market (and cheaper)
Its a good purple shampoo to give your brassyness an extra kick up the up when used in conjuctions with the other shampoo and the conditioner in this range but its not really worth the money as there are similar purple shampoos on the market that are much cheaper.Just good enough
As a brand Kerastase is excellent however this purple shampoo doesn't quite deliver . We all know purple shampoos aren't the most conditioning but at least it should work superbly to combat brassiness and for the price it should deliver. I give it a 6 1/2 out of 10 which is an ok score but I have high expectations for Kerastse products.
Quite drying
I do really like the brand, however, i find this very drying and not the best purple shampoo i have ever used.Not worth the hype
This shampoo didn't work for my hair at all. It made it extremely dry and tangly however it did get rid of any brassiness.. Disappointed it didn't work as well for me as it did for others.Not worth the price
I purchased this product to address the brassiness and dryness in my blond hair however I didn't feel like it did much. My hair wasn't noticeably less brassy or more shiny. I didn't think it was worth the price and won't be repurchasing again.Oh Kerastase!
As always Kerastase does not disappoint with this one. I've used almost every purple shampoo out there and this would definitely be in my top 5. Leaves my hair shiny, and gives a subtle ashiness to my blonde highlights, smells amazing too. I use once a week with the matching conditioning treatment to keep my colour fresh between salon visits.Favourite Hair product after hair dye
This is my go to hair product after a hair dye. It keep the dye for a long period and prevents it from turning into brassy toned colouredFavourite
Love this and will continue to repurchase. It makes my blonde bright without any purple residue. It isn’t drying at all (and I have dry curly hair) and makes it so soft - especially when using the matching conditioner. The bottle looks small but you’ll be surprised. It lathers beautifully and lasts forever - especially if you aren’t using it every single wash. Love it!Feels so fancy!
For the price I expected something special, and that’s exactly what I got! It cleanses beautifully without over-washing and gently tones at the same time.
Great for frizzy hair!Great to keep your blond blond
Really like the texture of the shampoo and it made my hair feel much softer and I think a little bit easier to comb as well(especially comparing to other shampoo for blondes). Refreshes the colour. Really happy with it.Instant results
Another super sample! I’ve recently had Blonde highlights through the front of my hair and this shampoo makes them look better than when I left the hairdresser. The blonde is crisp and cool, my hair feels soft and shiny - it really feels like I’ve had a beautiful hair treatment when all I did was shampoo. I’m really impressed, I didn’t think you’d get these kids c if results from a quick shampoo.Nice but drys hair
It is a nice product and does brighten hair. However, it also drys it out so I wouldn’t use it at every wash.Great For Blondes
This is my all time favourite shampoo for blonde hair. It's hydrating and clarifying and removes any unwanted brassiness or yellow tones. My only wish is that it came in a bigger bottle!Expensive
I received as one of my sample in my last order., it smells lovely but it did leave purple around /in my nails but that went away within 24 hours. Not sure if I would purshase as I feel there are other products that are not as expensivekeeps blonde beautiful
I have used quite a few blonde shampoos but I keep coming back to this one. It keeps my blonde looking amazing even when I go months without toning. After using this and the conditioner my hair feels great. Pricey but worth it.Great blonde shampoo
Love this blonde shampoo. It smells great and doesn’t feel overly drying.The best purple shampoo
This is hands down the best purple shampoo I've ever used. Past high end brands leave my hair violet on my blonde highlights but nothing for my natural light but warm tone hair. This shampoo neutralizes both my highlights and natural hair making it look so clean and fresh without it drying it out.A repeat purchase! Gives my blonde a lift!
A great shampoo for blondes!
I don't colour my hair often (only twice a year) and only wash my hair once a week. Using this shampoo (every second wash) has extended the life of my colour. Leaving my hair hydrated and not brassy!best purple shampoo
There isn't more to say than it is the best purple shampoo. As it subtle rids all bassy tones leaving your hair looking refresh like after a salon visitThe best blonde shampoo
I have tried pretty much every purple shampoo and this is by far the best as its not drying. My hair feels hydrated after using, even if I leave it in for 20 minutes. It does what it says it does and is just great and removing brassy tones on my brunette bayalaged hair to a nice cooler caramel.Easy at home brightener
This has been a staple for me for over a year now. I use it every second wash and it instantly gives my hair that beautiful blonde lift. Best in the market.Excellent!
The product completely delivered on its promise to lift the golden lighter tones of my hair.
Highly recommend this brand of shampoo despite its price tag (you only need a small amount).
The product arrived in a timely fashion and the packaging was aesthetically pleasing and in good condition.Another fav
Colour wise this is beautiful in bringing the shine back to highlights. I don't find it cleans my scalp though and I really need something to lather up and clean, which this isn't fulfilling as such. I typically use the discipline range as well as I have frizzy hair and also makes highlights shine. I don't struggle with brassiness though so I would use discipline instead for my hair.So impressed with this for my blonde hair
This shampoo is delicious to use! It foams really well and smells gorgeous as did my hair after using it. Using Bain Ultra Violet revealed my hair beautifully and neutralized those unwanted tones.
Kérastase - Very impressed with you!!Perfect for blondes
Love this texture. Long lasting.Best blonde shampoo I have used
Can't recommend enough I am in love with this purple shampoo.Keeping me fresh
Lathers up really well, great scent and keeping my blonde semi fresh without the hairdresser.50 shades of yellow
I was really disappointed with this product as I have used kerestase products for years and had high hopes this would help make my blonde hair brighter, shinier and soft. I've been using this for a few weeks to give it a good go and the results have been terrible. After I use the product instead of toning the yellow down it highlights yellow banding towards the root then brightens the ends making ...Read MoreGreat Option for Blonde Hair
I have only been using this range for a short amount of time but so far it has been great. My hair is looking less brassy and not being dried out. It has also reduced the amount of frizz in my hair.Probably the best Blonde Shampoo on the market!
The shampoo is awesome for toning my icey blonde locks! Leave on for 2-3 minutes for better results. I use it interchangeably with the architect shampoo for better results as I find that it can be a bit drying on my brittle hair.The only blonde shampoo I will use from now on
SUCH a good toning shampoo without staining the hair purple or overtoned. It makes my hair brighter with no brass in sight. Highly highly recommend.Great blonde shampoo
This is an amazing shampoo for blonde hair! Its super pigmented and leaves my hair soft and shinyGood product. Expensive price tag
I really like this shampoo although I do think it is a bit overpriced. The shampoo makes my blonde pop but doesn’t leave the purple undertone which is great! My hair shines and is pretty smooth after I use this productA must for blondes.
Wow! I am so impressed with this shampoo! I'm not a natural blonde so having my hair bleached over many years, it has certainly become a challenge to maintain healthy hair. But what this shampoo did for my hair was nothing short of amazing! Not only does it brighten dull or brassy blonde, it also halved the amount of frizz I normally have before straightening! It smells lovely and the soft, silky...Read MoreHad high expectations
Unfortunately didn’t seem to work on my blonde hair. Left my hair a little yellowy still and I was wanting a more creamy ash. Nice shampoo, my hair felt clean and not dried out.
The kerastase blond masque is much better at taking away the brassy colour for me.
Be careful if you have a fresh manicure, can temporarily leave purple colour on your nails/ fingertips.The BEST blonde shampoo EVER!
I have been through so many different blonde shampoo, most recently Kevin Murphy, but there is just something about this shampoo. I picked it up overseas, and used it while travelling. It kept my hair so bright and fresh after every wash. Lathers really well, and doesn't dry out my blonde as much as other shampoo's. Worth extra $$, and hands down one of the best Blonde shampoo's going. Smells divi...Read MoreToning and nourishing
Very nourishing. Lathers up beautifully, the smell is amazing and it tones nicely. Really brightens my blondeI’ve used the brand before so was excited to try this new product.
I’ve used the brand before so was excited to try this new product. The shampoo was easy to use and foamed well to wash my hair thoroughly and made my hair feel really soft. I left on for about 10mins to help neutralise any brassy zones. When my hair had dried I definitely noticed my color was a lot brighter and yellow tones had been toned. This is definitely a fantastic product for platinum blonde...Read MoreI haven't experienced Kérastase products before and I was very very impressed.
I haven't experienced Kérastase products before and I was very very impressed. The Bain Ultra Violet shampoo is delicious to use! It foams really well and smells gorgeous - as did my hair after using it. My hair is lightened and there is a bit of grey and I have found that brassiness can be an issue. Using Bain Ultra Violet revealed my hair and neutralised the those unwanted tones. A number o...Read MoreWow, the colour inside is very bright purple but the product itself, amazing.
Wow, the colour inside is very bright purple but the product itself, amazing. My hair is natural platinum with little highlights of blonde too and my hair is just above the shoulder. I haven’t coloured my hair for about 5 year snow. The fragrance is beautiful and foams up really well to this beautiful violet colour. For my length I left the shampoo on for about 5 minutes. Hair feels differ...Read MoreAs someone who hasn't used Kerastase products for many years, I was pleased to be offered the chance to trial the Blond Absolu Bain Ultra Violet range.
As someone who hasn't used Kerastase products for many years, I was pleased to be offered the chance to trial the Blond Absolu Bain Ultra Violet range. I have naturally blonde hair, but have foils every 4 months to add a little 'oomph' to my natural colour. I don't normally use a shampoo and conditioner range specifically for blonde hair on a regular basis - it is normally every 3rd or 4th wash. ...Read MoreI've tried other products to reduce the brassy tones but nothing has been as good as the Kerastase Blond Absolu Bain Ultra Violet
I've tried other products to reduce the brassy tones but nothing has been as good as the Kerastase Blond Absolu Bain Ultra Violet. My hair felt so clean and fresh and the brassy tones were neutralised. My friends have also started using this to neutralised their brassy tones. Great work Kerastase on this new product. Kérastase Blond Absolu Bain Ultra VioletThe Kerastase Bain Ultra Violet shampoo exceeded my expectations, the feel of my hair afterwards and the tone was so much better than previously used tone correcting shampoos.
The Kerastase Bain Ultra Violet shampoo exceeded my expectations, the feel of my hair afterwards and the tone was so much better than previously used tone correcting shampoos. The colour and scent was subtle but long lasting. Would certainly recommend for toning brassiness and have already convinced friends to use, based purely on my experience.Kérastase is a brand I love.
Kérastase is a brand I love. I was excited to see how this product worked, not having used ‘purple’ shampoos before. I have a streak of grey in the front and bleached foils/toner with golden highlights for remainder. My colour was due to get renewed so thought it wouldn’t harm to give this product a go. The purple cream lathered nicely and pefurme is divine. I shampooed as normal and dried with h...Read MoreAmazing! The shampoo left my hair feeling, smelling and looking great.
Amazing! The shampoo left my hair feeling, smelling and looking great. There was definitely a noticeable difference in my hair colour after even just the first use - brighter and less brassy. I was also impressed with how easily it washed out for a purple shampoo as usually I have trouble getting it all out Would recommend!I have always used a purple shampoo to maintain my blonde foils.
I have always used a purple shampoo to maintain my blonde foils. This is the first time I’ve really loved using one! The packaging is salon beautiful. The texture and smell of the shampoo is really appealing. It lathers well and doesn’t slide off my fine hair too fast, giving good coverage. It rinsing out nicely. Used in conjunction with the Cicaflash conditioner and Cicaplasme leave-in treatment,...Read MoreI have a mixture of grey hair and blonde tones from a previous dye job that is growing out.
I have a mixture of grey hair and blonde tones from a previous dye job that is growing out. The regrowth was dull and the outgrowing colour had a seriously brassy tone to it that was quite unattractive. I had been considering having the old colour stripped out, I disliked it that much. I have used the Bain Ultra Violet shampoo 4 times now along with the hair mask and have been very happy with th...Read MoreI haven’t used this brand before but have used other purple shampoos with no result.
I haven’t used this brand before but have used other purple shampoos with no result. This shampoo along with the conditioner worked. I definitely noticed a difference on my first use toning down my colour to more ash tones. The shampoo lathers well and on rinsing out does not leave your hair feeling dry/ straw like as with other brands. My only negative would be that because you need to leave it i...Read MoreThe packaging is to die for.
The packaging is to die for. I started using Kerastase products over 30 years ago. Yes, they are a bit of a luxury item but they work! The shampoo smells divine and has that rich purple colour. It definitely neutralizes brassiness and your hair is so soft and swooshy afterwards.This is hands down the best violet shampoo I have tried.
This is hands down the best violet shampoo I have tried. It foams well and smells great. I kept it in for 5 minutes and the result was the same as using a toner,my hair came out fresh blind with no yellow hues. I will definitely buy this product again.I have greying dull and brittle hair.
I have greying dull and brittle hair. While I am not particularly worried about going grey I hate that my greys turn that horrid yellow brassy colour particularly in summer. I do not wish to colour my hair but absolutely detest the brassiness and the fragility of my ageing hair. I have tried many purple shampoos before and they all left my hair feeling and looking very dry and brittle. This shampo...Read MoreBeautiful smelling shampoo, very pleasant.
Beautiful smelling shampoo, very pleasant. I have used a few different brands of purple toning shampoo, but I didn't find this one to be as pigmented. It toned some of my blonde but not all of it - mind you I have about 4 different shades of blonde in my hair. It definitely works best on the lighter blondes. Hair feels soft afterwards, definitely not a drying shampoo. Probably wouldn't buy this a...Read MoreThis shampoo lathers up really well and definitely helps neutralise brassy hair.
This shampoo lathers up really well and definitely helps neutralise brassy hair. I would use this shampoo twice a week depending on the structure of your hair. I would recommend this product for people who want to refresh their blonde hair, although the next day my hair felt a little weighed down.I was very fortunate to be selected to trial the Kérastase Blond Absolu range, including the Bain Ultra Violet.
I was very fortunate to be selected to trial the Kérastase Blond Absolu range, including the Bain Ultra Violet. I have long, coloured light blonde/platinum highlighted hair which is fine - so it has a tendency to dry out. I have used a number of violet anti-brassiness products, but was very impressed by the performance of this shampoo as it eliminated brassiness without leaving my hair feeling dry...Read MoreFabulous product.
Fabulous product. After my last visit to the hairstylists I was left with some brassy tones. I have been using another very popular toning shampoo which made no difference. This product removed all the brassiness in one shampoo. I have very dry, wavy hair and this product did not dry it out.I've used this product a couple of times and really enjoy it.
I've used this product a couple of times and really enjoy it. It has a lovely subtle fragrance, foams well and cleans the hair really well. I left it on for a few minutes just to try it out and I could see the difference after I dried it, the yellow I tend to get in my hair had gone. Love it.I was lucky enough to get to trial this product range on my bleached platinum blonde and white/ grey hair
I was lucky enough to get to trial this product range on my bleached platinum blonde and white/ grey hair. I'm not sure the trial was long enough to fully evaluate the products so I will continue to use them. So far, I am very happy with the results. The products smell lovely and leave my hair feeling nourished and soft. I have noticed a decrease in the small brassy patches i had and my hair is lo...Read MoreCouldn’t wait to try this shampoo.
Couldn’t wait to try this shampoo. Lovely shaped bottle and easy open lid. Lathered well into a violet foam.Left it on as long as I could without running the shower out of hot water then rinsed it out. Left my hair feeling soft and pleasant smelling. Helped tone my hair down really well, a lot less brassy. I used it every day and was pleased with the results. Highly recommend this shampoo. What ey...Read MoreCan not get enough of the Kérastase Blond Absolu range!
Can not get enough of the Kérastase Blond Absolu range! Oh my blonde haired goodness is this stuff legit! The shampoo smells like deep herbal royalty, thoroughly cleans without leaving my blonde curls feeling like straw and has yet to turn my hair purple (finally)! I love the shiny silver my curls get from this range, honestly, get it!I have thick, long, foiled blonde hair, and I am always aiming for a creamy blonde (I don’t like seeing any signs of brassiness).
I have thick, long, foiled blonde hair, and I am always aiming for a creamy blonde (I don’t like seeing any signs of brassiness). This shampoo is a very pigmented purple shampoo that lathers well and smells like a bouquet of flowers. Due to the intense purple colour, I would only use this once every second or third wash. I would gladly repurachase and recommend it, as it was effective as a toning ...Read MoreThis shampoo is a knock out!
This shampoo is a knock out! I love the way my hair feels after using, it remains oil-free and, less brassy and extra blonde for days after use. It is absolutely worth leaving this in for the whole 5 minutes as the results speak for themselves! I will definitely purchase again!I've used a lot of Kerastase products before.
I've used a lot of Kerastase products before. I used the shampoo during my holiday in Hawaii. My hair had a yellow tinge from the sun and the water. The shampoo is easy to use and for my short hair I only needed a small amount. I left it in for 10 minutes and the yellow tinge was gone and my hair was a lot brighter. I will keep using the the shampoo as it is great for my platinum blond hair.I was very impressed with this product far superior to others I have tried in the past
I was very impressed with this product far superior to others I have tried in the past, it lathered up well and left my hair looking much brighter love the color, I left it on for 5 minutes and the result was beautiful on my platinum blonde hair. I will definitely buy in the future .Highly recommend this shampoo for those with blonde highlights/foils!
Highly recommend this shampoo for those with blonde highlights/foils! I have had so many comments about how bright and blonde my hair looks since using this shampoo. I would almost consider this 'salon quality' in a bottle. The shampoo fragrance is delicious! After using this shampoo just once, my hair instantly feels silky and soft. Even after a blowdry, my hair hasn't felt dry and straw-like lik...Read MoreCool blonde
Amazing shampoo that will tone away brassiness. Leave hair feeling strong and moisturised. Don’t use every wash as it can overtone.Best purple shampoo
If you have recently made highlights your hair you can forget about going to the salon to pass toning once a month as this shampoo perfectly tones the hair with yellowish.
I loved it, until today was the shampoo that most toned the yellowish tones of my hair.Best purple shampoo
Amazing. Worth every penny. I have dark hair and I went very blonde and my hair loves to pull brassy this saves me so many trips to the salon. It is very strong so you do have to be careful how long you leave it on or it will tint your hair but the purple hue does fade with washing. Some may say it is expensive for a shampoo, but honestly, if you want to have nice healthy looking hair and have a s...Read MoreBest blonde shampoo I've used
Love the way it foams, really cleans my hair & leaves the blonde looking ashy, no more brass :)Amazing!!
My hair looks like I just left the salon! It’s my new fav blonde shampoo!! This works absolutely amazing!!! I will definitely be buying more once I’m out.Best of the best
Love this for eliminating brassy tones and keeping my blonde fresh, ashy and cool. Compared to a lot of similar products, this one does a great job for its inexpensive price!Love
I was always sneaky and used blonde shampoos against my hairdresser's recommendation - I just wanted that cool blonde, y'know - but they always built up in my hair over time and caused it to break at the (already fragile AF from all the bleach..) ends. Apparently this one also contains lovely cleansing and hydrating thingies, so it has my fussy hairdresser's tick of approval. I may well use this f...Read MoreGreat for Highlighted Hair
Purchased this along with the purple mask as my highlighted hair was damaged & turning orange. This is a great product to counteract the bronze as I’m gradually going lighter (my hair was dark brown with greys).Highly recommended!
My hairstylist recommended this and it hasn't disappointed!
I only wash my hair once a week anyway, so I have only been using this every 2nd week. I really can see that it's really helped extend the life of my colour and is really helping keep the brassiness at bay,
Okay - not amazing
I use a lot of kerastase products and have been for a while. I had high hopes for this product but was a bit let down. It worked okay but didn’t provide the cooler, whiter tones I wanted, it’s okay aaa shampoo but didn’t quite do the job for me and keeping my Brassy tones away.Keeps highlights cool
Love this product! Keeps my dyed blonde hair (natural brunette) cool and smoother, a salon finish! Would recommendBest Blonde shampoo I've found to date
I use a lot of Kerastase products, so was super keen to try the Blonde range when it came out. I have highlighted ash blonde hair which gets brassy very easily. This is probably the best purple shampoo I've ever used, primarily because it doesn't dry out my hair (as every other product I've tried does). It smells great (marine like scent). I don't use this every time I wash my hair as I like to mi...Read MoreKeeps my colour cool
The smell is divine, as with all their products. It’s a beautiful purple shampoo however it’s still a little drying to use every wash.Serious life saver!
My hair colour is my own natural light brown with a full head of blonde foils.
For such a long time it was snapping when wet and I was having major problems with it being knotty after I washed it no matter what products I used.
This is my number one fav!! Seriously, it has made my hair so good again! I’m so glad I bought itI love this product
I have bought this from my hair salon and I love it so much so I now bought it for the second time from adobe
