Shop Loving Tan

Adore Beauty is an official stockist of Loving Tan.


Founded in 2011, Loving Tan has been a breakthrough in the self-tanning industry. Made by tan lovers, for tan lovers. For a natural looking tan every time that is simple to use and professional strength, Loving Tan makes it easy to achieve a flawless, streak-free finish. Loving Tan started out with a desire to create a tan that gave you professional results, with no terrible smells and no hallmark orange streaks - and ever since, no other tan comes close.


Who is Loving Tan for? Everyone! If you want a natural, perfect tan within minutes, Loving Tan is your new go-to self-tan. Created with a unique formula that gives you immediate colour, developing into a deeper, darker fake tan over time. With different shades to suit all skin tones, Loving Tan has literally got your back.

Popular Categories

20 products found.


Showing 20 products of 20.

  • 1

Recent reviews on Loving Tan products

Loving Tan Deluxe Face Tan - Medium 50ml Loving Tan Deluxe Face Tan - Medium 50ml
Loving Tan
Loving Tan Deluxe Face Tan - Medium 50ml

Didn’t clog pores

I don’t have sensitive skin or to much trouble with skin concerns. I find this products works well on the face, no greasy and didn’t clog pores. Gives a very gentle bronze which you can build and I’ve worn this under power makeup after application.
Loving Tan Deluxe Gradual Tan - MediumLoving Tan Deluxe Gradual Tan - Medium
Loving Tan
Loving Tan Deluxe Gradual Tan - Medium

Best thing!

I was a bit skeptical before using this product. I bought the dark and my skin became an orangey colour. I wanted it to work so badly and bought it in medium. It’s been amazing and a life saver for hot days! Colour is pretty instant and stays on for around 2 weeks! If you want a natural colour, this is your go tan natural tan.
Loving Tan 2HR Express - Dark 200mlLoving Tan 2HR Express - Dark 200ml
Loving Tan
Loving Tan 2HR Express - Dark 200ml

There’s a reason it’s pricier than other brands...

This is my absolute holy grail tan! I have really fair skin I love the colour it gives and it lasts for nearly two weeks on my skin when moisturised and exfoliated correctly! It also does not go orange (unlike another brand) and the scent is not overpowering (also unlike another brand...). To keep the colour even longer/less patchy I will use the loving tan gradual tan. I find this tan doesn’t go patchy until the very last day (usually 10-12 days for me). During winter I will only leave it on for the 2 hours and I get a perfect glow however in summer when I want it deeper I will leave it on overnight. If I have an event (let’s say on Saturday), I will leave it on for 4-6hrs on Thursday, then do another layer for 2-4hrs on Friday and by Saturday night I look like I’ve just had a spray tan. This application does go orange and patchy fast though so only good for an event!