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Adore Beauty is an official stockist of Loving Tan.


Founded in 2011, Loving Tan has been a breakthrough in the self-tanning industry. Made by tan lovers, for tan lovers. For a natural looking tan every time that is simple to use and professional strength, Loving Tan makes it easy to achieve a flawless, streak-free finish. Loving Tan started out with a desire to create a tan that gave you professional results, with no terrible smells and no hallmark orange streaks - and ever since, no other tan comes close.


Who is Loving Tan for? Everyone! If you want a natural, perfect tan within minutes, Loving Tan is your new go-to self-tan. Created with a unique formula that gives you immediate colour, developing into a deeper, darker fake tan over time. With different shades to suit all skin tones, Loving Tan has literally got your back.

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Recent reviews on Loving Tan products

Loving Tan Deluxe Bronzing Mousse - DarkLoving Tan Deluxe Bronzing Mousse - Dark
Loving Tan
Loving Tan Deluxe Bronzing Mousse - Dark

Why are people obsessed with loving tan?

I'm so confused why this product gets such rave reviews. I think it is overpriced for what it is, but that being said, I will probably repurchase again when I want to have a reddish undertone in my tan as opposed to an olive undertone. Asides from Ella Bache, Loving Tan is the only brand that does a good job at non-olive skin tones. And I love the chocolatey smell!
Loving Tan Deluxe Bronzing Mousse - Ultra Dark Loving Tan Deluxe Bronzing Mousse - Ultra Dark
Loving Tan
Loving Tan Deluxe Bronzing Mousse - Ultra Dark

Good tan for 1 day or less..

Comes off patchy, lasts long enough for one weekend then is gross looking all over. Too dark no matter how long you leave on.
Loving Tan Deluxe Applicator MittLoving Tan Deluxe Applicator Mitt
Loving Tan
Loving Tan Deluxe Applicator Mitt

Good mit - but not worth it

This mit is great and helps deliver a streak-free tan. However, it is not any more special or effective than the other mits by cheaper brands like Le Tan or Bondi Sands. The extra $5-8 dollars you are paying for the same mit but just by loving tan goes straight to their branding and packaging. Not worth it.