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Adore Beauty is an official stockist of Loving Tan.


Founded in 2011, Loving Tan has been a breakthrough in the self-tanning industry. Made by tan lovers, for tan lovers. For a natural looking tan every time that is simple to use and professional strength, Loving Tan makes it easy to achieve a flawless, streak-free finish. Loving Tan started out with a desire to create a tan that gave you professional results, with no terrible smells and no hallmark orange streaks - and ever since, no other tan comes close.


Who is Loving Tan for? Everyone! If you want a natural, perfect tan within minutes, Loving Tan is your new go-to self-tan. Created with a unique formula that gives you immediate colour, developing into a deeper, darker fake tan over time. With different shades to suit all skin tones, Loving Tan has literally got your back.

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Recent reviews on Loving Tan products

Loving Tan Deluxe Bronzing Mousse - DarkLoving Tan Deluxe Bronzing Mousse - Dark
Loving Tan
Loving Tan Deluxe Bronzing Mousse - Dark

The best colour!

This is the best self application ran I’ve ever used. It’s such a natural looking colour. I get so many compliments and no one knows its fake. Really easy to apply and not streaky.
Loving Tan 2HR Express - Dark 200mlLoving Tan 2HR Express - Dark 200ml
Loving Tan
Loving Tan 2HR Express - Dark 200ml

Best tan EVER!

I tan almost every single week and I can't believe I just found out that AB sells Loving Tan!!! This is my all time favourite tan. It does say "2HR" but I leave it on overnight and rinse off in the morning for the best colour. I switch between this and Bondi Sands Ultra Dark but this feels soooo much better, isn't sticky for as long AND you can see the colour developing sooner. Love it.
Loving Tan 2HR Express - Dark 120mlLoving Tan 2HR Express - Dark 120ml
Loving Tan
Loving Tan 2HR Express - Dark 120ml


This tan gives off the best "natural" tanned colour. Literally my favourite! Would suggest buying the bigger size so you get more value for $$