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Loving Tan Deluxe Gradual Tan - Medium
SIZE: 150ml

4.4 of 21 reviews

4.4 of 21 reviews

$34.59

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In Stock

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4 installments of $8.65
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6 weekly interest free
payments from $5.77
6 weekly interest free payments from $5.77
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Own it from $10/week
afterpay
4 installments of $8.65
lay buy
6 weekly interest free
payments from $5.77
6 weekly interest free payments from $5.77
zippay
Own it from $10/week

Most Helpful Positive

Winter glow maintenance

Tess

I've used this a few times now and would say it has about 5 full body applications. I have light olive skin so this shade works well during winter (now) to help...

Is this for you?

Using advanced colour-guide technology, this self-tan guarantees streak-free application, transforming your skin into luminous, sun-kissed perfection. Suitable for medium-to-dark skin tones, Loving Tan Deluxe Gradual Tan in Dark promises a completely natural finish, so you don’t have to give the game away.

  • Cruelty Free
  • Alcohol Free
  • Paraben Free

What customers say

GREAT - 86% recommend

4.4
Read all reviews

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Loving Tan Deluxe Gradual Tan - Medium Reviews

4.4 of 21 reviews

86% recommend this product

  1. 15

  2. 3

  3. 1

  4. 1

  5. 1

Most Helpful Criticism

Has great reviews but left me streaky

Lucy

I got a streaky finish from this, which was surprising given the excellent reviews on here. Good colour though (definitely brown/olive based, no orange-y ness a...
  1. I don’t rate this product at all.

    Steph.M

    I bought this product because of all the hype with the brand but I really dislike it. It’s made skin really dry, especially around my neck and in random places on my body. I don’t like the colour either. Definitely won’t be purchasing again.
  2. Very disappointed

    Stef

    The colour was nice but my clothes have brown tan on the inside from rubbing and once you rinse it, it’s completely removed. This is good if you forget to put your tan on but it is definitely a one day only tan. I definitely wouldn’t be wearing it with light coloured clothing or on hot days when you could get a bit sweaty. I think there is a place for this as it’s more of a makeup for your body ...
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  3. Winter glow maintenance

    Tess

    I've used this a few times now and would say it has about 5 full body applications. I have light olive skin so this shade works well during winter (now) to help me maintain my summer tone. I don't find it streaky as I make sure to exfoliate prior and use an applicator mitt. Smells nice but does have a faint fake tan smell after a while. I leave mine overnight to set in and this lasts for around 3-...
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  4. great for winter

    shirley

    this is great for winter or just when you want a lighter tan, it looks really nice!
  5. Easy to use but you need a tan mitt

    Abby

    verified purchaser
    Great colour and easy to use. I usually find fake tan to be hard work but this product is great. It has a guide colour so you can see where its going. You really need a tan applicator mitt. Don't apply the product direct to you skin (it causes streaks), apply to the mitt and do small sections at a time. The colour is buildable and fades naturally. I am pale and the medium colour gave me a great in...
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  6. fantastic

    GB

    Bought this after hearing Jo talk about Loving Tan on the podcast. Absolutely love it! No fake tan smell, no streaks, absorbs instantly so you can get dressed straight away, no orange colour at all, just a natural olive brown, builds really well over a few days and doesn't go patchy as it fades. Truly an amazing gradual tan!
  7. Loving tan - medium lotion

    Tanner girl

    verified purchaser
    This tan is great. Not overly scented and goes on well. Slightly streaky, however, the best of the bunch for gradual tanners. Nice natural coverage
  8. Really great fake tan

    L

    I think this is a wonderful tan, the colour comes out super natural and looks really soft and streak free. I’m really impressed with it and will keep using it until summer, then I’ll get a darker shade!
  9. amazing glow

    Charlotte

    i am a first-time tanner, and honestly, this is such a good place to start. It's super easy to apply, but I would recommend you use a tanning mitt.
  10. Love it

    Tegan

    Nice natural glow without the orange. Perfect for cooler months when you don’t want an obvious ‘fake tan’ look
  11. best gradual tanner

    becky

    I would highly recommend this gradual tanner.
    I am very pale with pink undertones and the medium looks so natural and nice, not orange really easy to apply with the tanning glove.. it actual feels sort of smooth to apply if that makes any sense.
    you only need small amounts which is good because the bottle honestly doesn't last that long if you go overboard with application.

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  12. Loving this tan

    Beautyfan13

    I received this as a sample product with another purchase and instantly fell in love! Smells sooo good sweet like sugar with absolutely no fake tan smell. It makes me want to moisturise my skin which gives a great buildable tan at the same time. Not streaky, just glowy. Had to buy the full product once I ran out of sample and was surprised at how affordable it was. Excellent product. Just love it
  13. Best fake tan ever

    Georgia

    I love loving tan so was so excited when they brought out the gradual tan! I’ve been using it for a few months now and it never fails on me. It isn’t too expensive and the colour isn’t orange at all. It lasts for 10ish days too as long as you moisturise daily.
  14. wow...just wow

    Soph

    i've found other fake tans too difficult to apply for an even and natural look. I also was never bothered because it was such an effort prep and apply. THIS STUFF IS AMAZING!! It's so easy to apply. it sinks into the skin and applies evenly without much effort I.e. I don't have to keep checking for streaks and making sure it's even. i swear by this product.
  15. Has great reviews but left me streaky

    Lucy

    I got a streaky finish from this, which was surprising given the excellent reviews on here. Good colour though (definitely brown/olive based, no orange-y ness at all)
  16. so moisturising

    moonlightari

    I really like this. it smells sooo good and is so hydrating my skin feels incredible afterwards. I think the colour is good and the ingredients are better for you than some of the ones in Bondi sands. I do find you have to use sparingly on dry areas to avoid darker patches but thats true for any fake tan
  17. Loving this

    J

    I love this gradual tanner. It’s super natural and looks very pretty on the skin. I think I am left looking really natural tanned and don’t need to lie in the sun.
  18. Best thing!

    Lauren

    I was a bit skeptical before using this product. I bought the dark and my skin became an orangey colour. I wanted it to work so badly and bought it in medium. It’s been amazing and a life saver for hot days! Colour is pretty instant and stays on for around 2 weeks! If you want a natural colour, this is your go tan natural tan.
  19. Great!

    MP

    Love this gradual tan, Gives my skin such a nice boost and doesnt have a weird smell
  20. great gradual tan

    monique

    great gradual tan for the winter months, defs suited more towards light to medium skin tones. works almost instantly and doesnt look orangey on olive skin
  21. Honestly amazing

    Kate

    I have very pale skin so it’s always very exciting when I find a fake tan that doesn’t leave my skin orange and patchy. When I tried this tan that exciting feeling was there! This tan is amazing! It makes my skin nice a bronze and dark, it goes on so easily, smells so nice and dries so fast! I definitely recommend this product to everyone, whether you have pale or dark skin, this one is perfect!!!...
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  22. Review & Earn
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