You are the artist of your own life. Taking the world by storm, MAKE UP FOR EVER is a professional makeup brand for everyone. Since beginning in 1984, MAKE UP FOR EVER have always worked with professionals to stay on the cutting-edge of technological, formulistic and artistic advances to create high performance products for makeup fans and professional makeup artists all around the world.


What is the MAKE UP FOR EVER difference?

MAKE UP FOR EVER strives not only to be at the services of artists and to accompany them in their performance but also to help every woman embody who they really want to be each day. Create your own character, whether its an enhancement to show who you are, or trying out being someone new for the day. MAKE UP FOR EVER have created a professional makeup product to suit your mood, and your individuality.

With endless enthusiasm and creativity for their craft, MAKE UP FOR EVER believe that “life is a stage” and you are the artist. With the latest in technology to create unparalleled products, MAKE UP FOR EVER are known for setting the trends. With an international, loyal brand following, you'll find MAKE UP FOR EVER in professional make up artist kits across the globe.


Who is MAKE UP FOR EVER's Dany Sanz?

Dany Sanz is the Creator & Artistic Director of MAKE UP FOR EVER. When she was a pro makeup artist in the eighties, there were very few products available that could provide the quality and range of colours that she needed for her makeup designs. Inspired by her own creations, and her students creations, she knew it was time to launch a range that accounted for both the needs of make up artists and their clients.


Inspired by her work on every kind of set, from the theatre, to television, to cinema, Dany Sanz created makeup to withstand the rigours of life on the stage, and the demands of the set. Makeup was already her life, so inventing new textures and formulas came to her naturally!


What is MAKE UP FOR EVER's Best Product? 

It's hard to say exactly what their best product is, as all of the products are up to a very high professional standard. But, the MAKE UP FOR EVER Ultra HD Foundation is a cult-favorite! It creates a natural finish that leaves your skin looking fresh and flawless. It is perfect for everyday wear and can be built up to achieve a medium to full coverage finish with still blending seamlessly into the skin. Find your perfect color match by using our Finndation tool on the product page or by reading our guide on how to Find Your MAKE UP FOR EVER Foundation Color Match  

Adore Beauty is an official stockist of MAKE UP FOR EVER. 

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MAKE UP FOR EVER, articles & community

Hands Down, These are the Best MAKE UP FOR EVER Products
Your Tell-All Guide to the Best MAKE UP FOR EVER Brushes
The Difference Between These Flawless Foundations (and Which One's Best For You)
Find Your MAKE UP FOR EVER Foundation Colour Match

Recent reviews on MAKE UP FOR EVER products

MAKE UP FOR EVER Ultra HD Foundation
MAKE UP FOR EVER Ultra HD Foundation

do NOT buy if you have oily skin

Heard a lot of good things about this foundation and was excited to try. However, I was very disappointed when it turned out to be one of the greasiest foundations I’ve ever tried.
Now, I admit, I do prefer more of a matte finish over dewy but this foundation just stayed oily and felt like it didn’t set on my face at all. Even after applying a good amount of translucent powder to try and bl...
MAKE UP FOR EVER Refillable Makeup Palette L
MAKE UP FOR EVER Refillable Makeup Palette L

Perfect size

Perfect size for Jo malone solid perfume. Good value.
MAKE UP FOR EVER Ultra HD Foundation
MAKE UP FOR EVER Ultra HD Foundation

Lived up to the hype!

This foundation is so great, I don't know why it took me so long to purchase it. It has a beautiful medium coverage finish but it can be built up. I like applying it with a beauty blender. I was nervous purchasing online as i have done this in the past with expensive foundations and matched the shade incorrectly but i managed to match the shade after googling lots of swatch images.

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