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For when nothing but sculpted brow perfection will do. Not for the faint-hearted or brow-shy among us, brow pomades tend to be highly pigmented and long-lasting, perfect for when you want your brows to be the star of the show. Designed to help add shape, definition and colour, pomades can be used to transform your brows from thin to thick, sparse to full, or flat to arched.


Our favourite brow pomades

You can't talk about brow pomades without mentioning Anastasia’s Dipbrow Pomade. This iconic product helped kickstart the Instagram brow revolution, and is still an essential part of any professional makeup kit. Long-lasting and water-resistant, it offers customisable coverage that can be used for bold or natural brow looks. Our number one tip: Make sure to keep the lid tightly on at all times when not in use to prevent the creamy texture from drying out.

One of the trickier parts of brow pomade application can be working out the right brush to use - luckily for us, there’s Benefit Ka-Brow! This brow pomade conveniently includes a custom brush built into the cap, making it the ultimate on-the-go brow perfector.

MAKE UP FOR EVER Aqua Brow is a unique waterproof gel that shapes and enhances brows while keeping them tamed all day long. The liquid gel consistency makes it easy to draw fine brows and adjust the colour intensity. Plus it won’t budge, so it’s great for workouts and combination or oily skin.


Our favourite budget brow pomades

For a product that’s easy on the wallet but still looks good, we love elf Lock On Liner & Brow Cream. Suitable for use on the brows and eyes, it delivers smooth colour and long-lasting wear, so you can shade, sculpt and define without hurting your hip pocket.
Another great choice is Designer Brands Brow Master Creamy Brow Pomade. Smudge-proof and long-wearing, it’s a great way to experiment with the pomade brow look.

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Recent reviews on Brow Pomade products

Benefit Ka-Brow Mini
Benefit Cosmetics
Benefit Ka-Brow Mini


Love this for in between tints. It doesn’t really offer much hold but it’s great for a natural fuller and more defined brow
Lancôme Sourcils Waterproof Eyebrow Gel-Cream
Lancôme Sourcils Waterproof Eyebrow Gel-Cream

Long time fave

When it comes to creating a sleek, natural brow, this product has been a godsend. The fine tip makes it easy to draw faint or deeper strokes. Can't go past it!
L'Oreal Paris Brow Artist Pomade
L'Oreal Paris
L'Oreal Paris Brow Artist Pomade

Really good

Very easy to use and lasts ages.

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