Choosing the Best Foundation Shade and Consistency for Your Client

Need some best practices for shade matching and consistency compatibility? We’ve got some tips and tricks to help you personalise makeup and give your client a truly gorgeous look.

You've got a case full of foundations, and you’re ready to roll with your client. It’s time to take what your kit has to offer and find the best way to suit it to a specific person's skin.

Need some best practices for shade matching and consistency compatibility? We’ve got some tips and tricks to help you personalise makeup and give your client a truly gorgeous look.

 

Choosing the Best Foundation Shade and Consistency for Your Client

 

While Consistency Is Key, Primer Makes All the Difference


A cream foundation palette works well on just about every client as long as you have a variety of primers formulated for different skin types. Product consistency is important, but once you’ve got skin prepped properly, the foundation itself won’t make or break the situation.

Moisturiser can play a big role here too - there isn't a foundation out there that will always sit well on parched skin. One smart idea is always having the RCMA Pre-Foundation Lotion on hand in your kit, as many clients wont realise how much hydration their skin needs to be prepped for makeup.

 

Choosing the Best Foundation Shade and Consistency for Your Client

 

Consistency Matching: It’s Skincare Question Time


The best way to figure out which makeup formula you should use for your client is to ask about his or her skin. The type of foundation you use will mainly be determined by your client’s skin type.

If you only have one consistency on hand, ensure it’s a cream, as that will work for most skin types. If you also carry sticks or powders, you'll have more options for creating a custom finish.

Dry-skinned clients benefit most from a cream or liquid foundation, particularly if their skin is more mature. Powder can settle into fine lines and highlight them. Inika Certified Organic Liquid Mineral Foundation is a great choice for dry complexions.


Clients with normal or combination skin are best suited to a cream foundation, which blends evenly and creates a gorgeous, long-lasting finish. Laura Mercier Creme Smooth Foundation is a great example of the consistency best suited to regular skin.

Oily-skinned clients definitely benefit from a stick foundation such as Kryolan TV Paintstick. The solid consistency offers better staying power on oily skin. Here is where your translucent powders will come in handy - the RCMA No Colour Powder is an industry must-have for a reason!


Shade Matching: Swatch it Up


Before applying your client’s full face, pop two or three swatches of foundation on your client’s neck or jawline to find the best match. If you have a palette like the Kryolan HD Micro Foundation Cream Palette or one of the RCMA Foundation Palettes, eyeball the skin tone and mix colours if necessary before swatching. Once you’ve found the perfect match, you’re almost ready to roll!

With consistency and shade down, you’re ready to give your beautiful client exactly what he or she deserves: a flawless complexion!

 

Choosing the Best Foundation Shade and Consistency for Your Client