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O&M Hydrate and Conquer Shampoo 350ml

4.3 of 75 reviews

$43.05

4 instalments of $10.77

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4 instalments of $10.77

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Is this for you?

A strengthening shampoo for really dry and thirsty hair.
  • Cruelty Free
  • Vegan
  • Australian Made
  • Sulphate Free

What customers say

GREAT - 70% recommend

4.3
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Age:

  • Teens
  • 20s
  • 30s
  • 40s
  • 50+

Hair Concern:

  • Breakage and split ends
  • Colour protection
  • Dull, lacking shine
  • Frizzy hair

Hair Curl Type:

  • Curly
  • Straight
  • Very curly/African/Caribbean
  • Wavy

Hair Texture:

  • Medium

Frequently bought with

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Customer Reviews

Review & Earn

4.3 of 75 reviews

70% recommend this product

  1. 37

  2. 28

  3. 6

  4. 4

  5. 0

Most Helpful Positive

gentle and nourishing shampoo

Frenchy

This shampoo will leave your hair feeling clean and hydrated! Lovely smell. An essential to your shower collection!!

Most Helpful Criticism

Moisturising shampoo

Gillian

I often get oily roots but dry hair, and this shampoo helps with both.
  1. gentle and nourishing shampoo

    Frenchy

    This shampoo will leave your hair feeling clean and hydrated! Lovely smell. An essential to your shower collection!!
  2. Great shampoo!

    Mac

    Really gives a deep shampoo clean and works well with the condition!
  3. Love the O&M range!

    LauraMac

    I love the O&M hair range! I always end up coming back to this shampoo when I’ve gone and tried others. My hair always feels nice and clean, controls fly always and keeps my hair looking healthy and doesn’t get oily quickly like after other salon ranges I’ve tried, and it has a lovely smell!
    Can’t fault this product!
  4. Delicious but bad packaging

    Julia

    I really like this shampoo, which thoroughly cleans my hair without making it feel stripped (I have coloured hair). Love the smell (milkshake!) but hate the packaging - I have to turn it upside down as it's difficult to squeeze the product out, but the bottle isn't designed for this and falls over easily.
  5. Tamed Frizz

    Kira

    I received a sample and took it with me on an overnight trip. I didn't take my usual hair oil that I put in after I wash my hair that is the only thing that helps reduce my frizz. After using this shampoo and not putting in my anti-frizz oil, I noticed my hair wasn't frizzy at all. It feel like it really hydrated my hair, therefore, reducing frizz on its own. The smell is really nice and the scen...
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  6. Amazing

    C

    I was recommended this shampoo by my hair dresser and they use the whole o & m range in there salon! I love that it’s natural without harmful chemicals. Works beautifully to cleanse my hair and leaves it flappy and silky
  7. This will always be a winner

    Laura

    I've tried so many products from this range and I can't fault a single one. You can't go wrong with O&M.
  8. Good but not the best

    Ada

    So I am blessed with naturally soft, silky, shining hair, and this shampoo didn't change that, so that's great. But it didn't make it extra shiny or soft like other brands have in the past. I also wish it was a bit more hydrating.
  9. Moisturising shampoo

    Gillian

    I often get oily roots but dry hair, and this shampoo helps with both.
  10. Very gentle on hair while still cleansing

    Jo

    I have a very oily and flaky scalp, but with using this shampoo and a good thorough brushing, I have been able to cut down the number of times I wash each week. It is gentle enough on my hair to stand up to a double shampoo--which removes initial oil and scalp buildup, then the 2nd round leaves my hair clean without stripping moisture.
  11. Hydrates & Leaves Hair Soft

    Sylvia

    Leaves hair soft, cleansed but not stripped! I do think it adds moisture back into the hair too. It does maybe take some getting used to because it is an all natural shampoo, but it works and is worth the price.
  12. It’s ok

    Cassie

    This shampoo performed ok, but for me personally, I have tried better ones. Worked well at the time.
  13. So disappointed - hair dry and tangled

    Ruth

    I have been using Hydrate and Conquer Shampoo and conditioner for several years and loved it. I bought new bottles 2 months ago and its left my hair extremely dry, my scalp flaking and my hair matted and tangled after washing. I noted someone else on the reviews posted here said the same thing and bought in a similar timeframe to me and I therefore honestly think it's the batch of shampoo and cond...
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  14. Good

    Peter

    This product is made in Australia and is paraben free. I find the scent a little sweet for my preference. Would still prefer luxola brands like rahua. The price is affordable consider the quality of its product. I think if you want to explore other brands this product is worth trying.
  15. Great

    asami

    The shampoo hydrates as it says! Amazing after washing feel, very soft. However the packaging leaks sometimes thru deliveries which is quite unfortunate
  16. Okay

    Sarah

    This shampoo definitely does its job and whether it is with the partnered conditioner or just a face mask, my hair is definitely moisturised. I have oily hair and I have found this product just makes my hair to oily, I went from washing my hair every 3 days to everyday. It is also hard to wash out and gave me dandruff. I think if you're someone with dry hair this could be great but I'd avoid if yo...
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  17. The best shampoo I have ever used

    Aida

    Bought this product, and the partner conditioner, after my hairdresser recommended it at my salon and have become a serial purchaser. My hair is thin, dyed blonde, and broke easily before I began using this product. Since the switch over my hair is stronger and more lustrous. Would absolutely recommend for anyone who dyes their hair, or even just for people who have trouble with split ends. And on...
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  18. Worst shampoo ever

    KAREN

    Dried out my hair, it was unmanageable and knotty.
  19. Very hydrating and kind to damaged hair!

    Nadine

    This shampoo and it’s conditioner are amazing! Sincerely I used to use Redken’s range and it did not come close to this shampoo and conditioner! I am following a method where I don’t use sls, parabens, or silicones on my hair and skin and it’s showing results after only a couple of weeks. The ingredients in this shampoo and conditioner won me over and it’s worth the price to me!!
  20. Great for coloured hair

    Nicole

    I love O&M products and this was my go to shampoo when I had long blonde, coloured hair. It kept my hair well hydrated in between salon appointments. Great smelling shampoo and good value for money compared to other higher-end shampoo brands. Would definitely recommend for people who colour their hair and find it gets dry from bleaching.
  21. Smells so good

    Sarah

    This smells so good my husband wouldn't leave me alone haha, it smells like caramel lollies, which is my favourite part. As far as hydrating goes the shampoo and conditioner duo had my hair feeling and smelling better than any product before them.
    Hydrate & Conquer duo is a definite repurchase for this blonde, bleached, curly disaster.
  22. recommended

    Rayan

    Miracle worker i would definitely leave it longer but worked amazing on my blonde hair
  23. excellent

    Abby

    this is i think one of the best shampoos for leaving your hair feeling hydrated and fresh, it doesnt tangle or leave your hair with that weird shampoo texture they usually leave. this is amazing
  24. Dried out my hair

    Collette

    I wanted to love this shampoo due to the cruelty free aspect and some of the good reviews, but it left my hair feeling dry and unmanageable.
  25. Great product, best smell

    Alison

    I have used and loves this shampoo for years and my hair is so much happier than it used it be. I especially love its smell & consistency.
  26. Love it

    Melina

    I have oily roots and dry ends and went from
    A more expensive conditioner to this one. It definitely does the job and my hair didn’t feel greasy at all. Would definitely repurchase.
  27. Too heavy for my hair

    Lani

    This shampoo is too heavy for my hair. I have fine hair which is blonde on the ends (balyage) and it leaves it oily in the roots, dry on the ends and feels really knotty after washing. I have tried using alternatively with other O&M products but just doesn't work for me :-( might be better for thicker hair.
  28. Best for very dry hair

    Kellee

    I have a lot of hair but it is very thin and prone to breakage. This shampoo is definitely too heavy for me to use everyday, but I like to alternate it with other shampoos. I use this about once a week just to give my hair some extra moisture and shine. I always looks much healthier after using this!
  29. Great natural sulphite free shampoo

    Teeny

    Like to use this shampoo for its natural ingredients which doesn’t strip the colour from my hair.
    Do need to use it twice though to really clean the hair. The second time it works up a good lather.
  30. Great for dry and damaged hair!

    Kellie

    I love this product! I've recently dyed my hair several shades lighter than my natural colour and as you can expect it's been super dry and brittle, but this shampoo has been a life saver.

    It makes my hair soft and smooth and smells great - I've seen other reviews complaining about the bottle but once I'm near the end I just leave it upside down and have no trouble getting it out :)
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  31. Not buying again

    julie

    I purchased the hydrate and conquer after receiving free samples. I feel the product is too heavy and it makes my hair feel lank. Also, the packaging is awful. So difficult to get the product out. Looking for something else now.
  32. Love it but a pain to get out of the bottle

    Ns

    Love O&M smells gorgeous

    My hairdresser introduced this to me and I loved it. It's free of nasty chemicals and I can tell my hair is healthier when I use it. I have thick coarse dry hair and so far this is the best shampoo for me.The one big down side that I have (and the reason I haven't re ordered yet) is the opening of the bottle. It is such a pain. The hole is too small and its ha...
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  33. Makes my roots oily

    Sian R

    I received samples of this shampoo and it was amazing. I actually bought the full size one because it lathers up so well but the full size one seems different and it takes me at least 3 washes to get it to foam. I do have thick, dry and curly hair and use a few products but sometimes it ends up being 4-5 washes. The bottle is also a pain to get the product out of.
  34. Something Changed

    Jade

    I have been using O&M for years but recentlty the product has changed in some way and it doesn't do the job as well as it used to. Still a beautiful product. I find that the shampoo doesn't foam or wash well unless you shampoo twice.
  35. worst packaging ever

    Rikki

    good product but overshadowed by the garbage packaging. As others have mentioned it is really hard to get anything out of the bottle even when its 3 quarters full. Also, it leaks. I went away for a week and thankfully I pack my liquids in a plastic bag even when not flying as there was shampoo everywhere.
  36. Beautiful shampoo but....

    Kaylene

    I was a diehard Kerastase fan until I received samples of the shampoo and conditioner and decided to give them a try.
    I was pleasantly surprised at how good these products are, they left my hair beautifully soft and hydrated.
    It took me a few washes to get used to the smell, it’s quite strong and reminds me of caramel. I still can’t decide if I like the smell or not!
    I bought the...
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  37. Love this brand!

    Chloe

    I received some mini testers of this shampoo and conditioner and I have fallen in love! My hair felt really soft and healthy after using this combo only a few times. They also smell delicious! I'll definitely be purchasing the full size bottles.
  38. Thin Curly hair magic

    Natalie

    I use this with the detox shampoo and hydrate and conquer as a three step system as suggested by my hairdresser and I love it. its a thin consistency but it goes a long way and i find i can easily get 3 months out of the bottles.

    the smell isnt completely up my alley but that can be ignored especially when the detox shampoo overpowers it anyway
  39. No good for thick, curly hair

    AT

    Unfortunately this shampoo did nothing for my thick, curly hair. I was left with dry, frizzy hair, even after using my favourite conditioner. Wanted to love it, but it just didn't measure up.
  40. Not for me

    Jade

    Smells divine, and i wanted to love it. In shower experience was lovely. But with thin curly hair in combination with the matching conditioner, i found my hair lifeless and frizzy.
  41. Not for me

    Bella

    I have a lot of long, natural hair which is in good condition but can be a bit unruly. Unfortunately this product didn't suit. I used it in conjunction with the matching conditioner, and the result was hair that was fluffy and messy and flat. Also i needed A LOT of product to thoroughly wash my hair. Not for me.
  42. Made for straight hair

    Cassandra

    I was very excited to try this shampoo but was quite disappointed given all the fantastic reviews. After about 4 separate times using this shampoo, it consistently left my hair in a tangled mess which took so long to detangle with my hair slathered in the matching conditioner (which wasn’t that great either). Yes it smells lovely and yes it cleans your hair, but I don’t think it lives up to the hy...
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  43. good product

    mengying

    This bottle looks like a daily milk bottle very cute. Is convenient to use and smells nice. I like it.....
  44. Best shampoo I've used!

    Jaimie-Lee

    After using this shampoo religiously in Australia, my recent move to London has ruined my hair! The water here is hard and has completely dried it out! I ordered bulk bottles of this and the conditioner and had my mum ship them over! It's really helped bring my hair back to life. Can't live without it!
  45. Great shampoo

    Rebecca

    I purchased this shampoo as I wanted something hydrating and natural. So far I'm very impressed, it has brought my hair back to life and hasn't left any oily residue. I wouldn't hesitate to purchase it again.
  46. Great product, bad packaging

    Clare

    I have the shampoo and conditioner, I love the smell and the way it makes my hair feel. The shampoo takes a while to lather in my medium to long thick hair, and I find I have to use a bit of product to cover it all.

    My only gripe is the packaging, whilst it looks great and is neat and tidy in my shower, I find I have to squeeze really hard to get the product out, this is more the cas...
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  47. Gorgeous shampoo

    Esther

    I love O&M products. My hair feels so soft and healthy, and isn't weighed down.

    I use this along with the twin conditioner. They smell divine and my hair has never been happier.
  48. &M&

    Tania

    I have dreadlocks, having a good shampoo that hydrates and not leave anything behind is pretty important to me, lets not forget O&M are paraben and SLS free so that was the big reason for me switching to them. Hydrate and conquer is luxurious to use, thick and creamy and easy to wash out. It leaves my hair feeling quite beautiful. Thanks Adore
  49. Love this shampoo and conditioner!

    Heidi

    I absolutely love this range. My hair is thick but fine, full, dry and frizzy! But when I wash my hair with the hydrating shampoo and conditioner my hair feels so soft, looks so shinny and just feels really hydrated. I only wash my hair 2-3 times a week and my hair is still hydrated between washes. It also turns most the frizz into a soft wave which is manageable. I have used this range for about ...
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  50. Not for people with thick, coarse hair

    Kristy

    I have very thick, coarse hair and this product was recommended to me by a hairdresser. I loved the idea of the natural ingredients and absence of nasties like sulphates and parabens. The product smells beautiful and I liked the simple packaging. Unfortunately after using this product my hair didn't feel nice and soft as it normally does after washing and I actually experienced tangles which I ...
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  51. Will keep buying!

    LucyRC

    Loved shampoo, foams up just right (not too much not too little), and I don't need to use heaps, also smells amazing!
  52. This shampoo is great!

    Helen

    O&M Hydrate & Conquer Shampoo does what it says!! I use it in conjunction with Terax conditioner and these work great!

    I frequently blowdry my hair and it is very dry, but after using this and a conditioner, it is restored to its shiney glory! Definitely recommend this!
  53. Loved it

    Ellie

    O&M Hydrate and Conquer Shampoo is so nice, it makes my hair so soft and frizz free without weighing it down or making it lifeless.

    The smell is nice, not overpowering, just like strawberry milkshake. I've used other more expensive shampoos but this one is the best with the most notable effect and good value. Definitely worth a try!
  54. Amazingly luscious shampoo!

    Vi

    Love, love, love O&M Hydrate & Conquer Shampoo - since using it regularly, I have even stopped straightening my hair constantly as it gives my wavy, messy and frizzy hair a 'smooth-over', calming down the frizz.

    I just wash my hair, let it dry without the harshness of the straightener and it looks amazing and feels soft. There is no way I could have just gone out like that before, my...
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  55. Hydrating Shampoo and Conditioner

    Jamie

    I have thick and frizzy hair and have tried a variety of products from cheap store bought products to more expensive salon products.

    I have used "organic" products in the past and haven't had great success so when I saw reviews for the O&M hydrating products I was a tad bit skeptical but thought "why not!".

    I've used it for about a month and my hair has become less friz...
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  56. Great for unmanagable hair

    Lara

    This shampoo somehow seems to untangle my dry unruly curls before I've even put conditioner in them, and it doesn't leave my hair feeling completely stripped. The packaging could be a little more user friendly though, it's hard to get all of it out without having to cut it open.
  57. Delicious shampoo that works wonders!

    Tehliah

    This shampoo smells like strawberry milk! :)
    It works miracles. After using this shampoo and conditioner; my dry, curly, unmanageable hair feels soft, silky and smooth.
    I highly recommend this product to anyone whose best friend is a hair straightener :)
  58. Even good for fine hair

    Sarah (Adore Beauty Staff)

    I have ridiculously fine hair, so I was a little unsure of this hydrating shampoo. I even bought the mini versions to try it first before I bought the full size. Sometimes hydrating and moisturising products can make my hair droopy and lifeless, but not this shampoo!!! My hair has volume and is also hydrated. Love it!
  59. Still irritates my scalp

    TC

    I have a sensitive scalp, which gets maddeningly itchy if I use shampoos with sulphates, so I avoid them like the plague. Unfortunately, despite the no sulphate claim, this shampoo still gives me a slight reaction so there's some ingredient here that's causing it. It's a lovely shampoo aside from that, and is reasonably colour safe, and while I'm not a huge fan of candy-sweet scented products, the...
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  60. Fantastic!

    Amanda

    Im not exactly sure why I didn't buy this shampoo ages ago - but I'm so hooked on it at the moment, it's not even funny! This shampoo smells great, is easy to dispense, leaves the hair smelling and feeling amazing (even without conditioner!) Its good for value too.
    Definitely recommended!
  61. Un fricken believable!!!!!!!!!!

    Pri

    NOTHING EVER WORKS FOR MY HAIR.

    I have to preface my review with this statement. I honestly have the ugliest, driest, thinnest most bluegh hair in the world.

    But now... my hair has been transformed.

    And I owe it all to this shampoo and the matching conditioner.

    It took my hair 2 weeks to adjust to this range and results were underwhelming during ...
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  62. A little goes a long way

    Jessica

    This shampoo lasts forever as I only have to use a little amount each time (the size of a 20c coin, and I have really long hair). It also keeps my hair clean for longer than other shampoos I've used, I now only have to wash my hair twice a week. I love this shampoo!
  63. The smell alone is worth trying out this fabulous product!

    Gabrielle

    I recently bought the conditioner from this range and instantly fell in love with it, so when my old shampoo ran dry, I headed straight for this one and have no regrets.

    I have fine hair, but a lot of it and it leaves my hair soft and silky with much less frizz than a lot of other products I have tried,

    I will be back for more and would highly recommend all my friends t...
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  64. Hydrating!

    Cobes

    I bought this shampoo specifically because I adore the Hydrate & Conquer conditioner. I believe this shampoo does what it says, smelling utterly delicious whilst doing so, however I find it so remarkably hydrating that my fine, straight hair feels overwhelmed and quite flat the day after it has been washed. This would be excellent for anyone with frizzy, unruly or long, damaged hair, however I wil...
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  65. Fantastic Product

    Alyson

    I have extremely thick hair, which is susceptible to dryness and heat damage as I often blowdry and straighten my hair. I'm trying to grow my hair at the moment and want to provide it with as much moisture and protection as possible. I had been using Living Proof but my hair became immune to it and it constantly felt dry regardless of me using moroccan oil before styling.

    I purchased...
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  66. My hair and I are smitten with O&M.

    Michelle

    I have extraordinarily thick, wavy hair down to the small of my back. Despite my efforts to treat it well with expensive products and minimal heat styling, my hair has always been dry, prone to breakage and disorderliness.

    I did my research - I am a beauty blogger, I devote my time to many a frivolous pursuit - which led to my purchase of the Hydrate & Conquer duo.

    The s...
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  67. Amazing

    Sslm

    Best shampoo ever never had shampoo like those before its completely changed how my hair feels I would highly recommend it to any one.
  68. You gotta try it!

    Linda

    Since using the O&M Hydrate and Conquer Shampoo and Conditioner my hair has never been better. I have long, coloured hair and recently used another expensive brand, just to give my hair a bit of a change and I couldn't wait to finish it and get back to O&M. All I would suggest is give your hair a week or so to settle in to using it. Next on my hit list is the O&M sea salt spray. I've heard it's FA...
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  69. Excellent product

    Lizzie

    Love it, my hair has never been better, cant wait to try other products in the range
  70. Excellent Product

    Meegs

    O&M Hydrate and Conquer Shampoo and Conditioner together is a great package for your hair care. Leaves your hair smelling delicious and feeling hydrated and silky smooth for weeks after. I use it at least once a week (and the cheaper stuff other times) and my hair has never felt more healthy.
  71. Highly recommend

    Nifty

    I always had dry, lifeless hair and suffered from psorasis and nothing I ever used seemed to make it feel or look and better. Then I had to find a new hairdresser and came upon the O&M Products and I have not looked back, initially my hairdresser suggested using the Dettox Shampoo so that I could strip my hair of the other products I had used. I started using the Hyrdrate Shampoo and Conditioner a...
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  72. Hyrdate and Conquer

    Gabrielle

    I have been using this product for a few months now, and I have seen the difference in my hair. It actually took a week for my hair to adjust to the shampoo and conditioner, during this week I wasn't at all impressed with how my hair was. But I persisted and the results were fantastic. The only thing that I can think of was that it was stripping my hair of it's colour, only because the instruction...
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  73. UV proof, naturally

    N Julian Tan

    I ♥ O&M Hydrate and Conquer range - it (really) moisturises, smells heavenly and best of all, sunblocks, adding va-va-voom to my naturally straight, fine mane!
  74. Anonymous

    After my first ever bout of dry hair, which is so rough that it is tangling and snapping in the lengths, I wanted a smoothing, softening, moisturising and nourishing set of shampoo and conditioner - without sulphates or palm oil. Cue: O&M! I love the smell; floral? Herbal? Soapy? All of the above...ethical, too - GREAT! But while it is a pleasure to use, the result is not amazing - this would be i...
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  75. Review & Earn
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