Shop Previa

Hello and welcome to the home of Previa hair products here at Adore Beauty. This brand is all about natural ingredients and careful formulations - if you’re all about clean haircare, it’s one to check out. Join us for a quick run through what makes Previa so lush.


Which Previa products are right for my hair?


This is a major strength: there is almost certainly a Previa range that’s going to suit your hair type. From Previa Curlfriends, which of course suits the curly-headed among us, to Previa Keeping, which is designed to prolong the life of your colour, to Previa Silver, which goes out to the blondes, they’ve got the range. There are also energising, purifying, smoothing and volumising products, if you’re so inclined.


What are the big names from Previa hair?


Well, that Previa Blonde Silver Shampoo has a lot of fans - it’s a toning shampoo that gets serious results on blonde hair without compromising on care. And the Previa Keeping After Colour Shampoo is a winner, too. In fact, those two together would work beautifully.


What is the Previa Reconstruct line all about?


Great question, and we’re happy to let you know that Previa Reconstruct products are the way to go if your hair is feeling a bit on the brittle side. They call it anti-ageing haircare, and it’s designed to have a filler effect on the hair. You can expect stronger, softer and more resilient hair with regular use, which sounds pretty great to us.


What are Previa hair products formulated without?


To start with, the whole line is cruelty free, so there’s that. Much of it is also vegan. On top of that, you won’t find any of the following in Previa products:

  • Sulfates
  • EDTA
  • Thiazolinone
  • Parabens
  • Silicones
  • Artificial colours
  • Mineral oil
  • Lanolin
  • Benzophenone
  • DMDM hydantoin-imidazolidinyl urea
  • Thioglycolic acid
  • Ammonia


Adore Beauty is an authorised retailer of Previa hair products. Shop now with free shipping and Afterpay.

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Recent reviews on Previa products

Previa Reconstruct Regenerating Conditioner 1000 ML
Previa Reconstruct Regenerating Conditioner 1000 ML

Love this conditioner

I love this conditioner! My hair feels so good when I use it! Has definitely improved the condition of my hair and I find I have less breakage since using it