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Official Stockist of RCMA

RCMA, the Research Council of Makeup, was founded in 1962 by American makeup artist Vincent JR Kehoe. Kehoe’s vision was to create a versatile, long-lasting foundation that looks like skin rather than makeup. The result is a signature formula with an ultra-high concentration of pigments.

Most mass-market foundations contain between 18% and 23% pigment, while most theatrical foundations are 35% to 40% pigment. RCMA's shades contain nearly 50% pigment. This very high saturation means that you need less foundation to achieve the desired coverage.

All RCMA foundations feature the same base of vegetable oil and wax, ensuring that all of the brand's foundations are of the same superior quality. The brand's foundations do not contain any perfume, mineral oil, lanolin, or other animal extracts.

While individual foundations are the cornerstone of RCMA, the company offers a wide range of makeup products to help you complete your look. Take RCMA foundation with you in a Five-Part 'Series Favorites' Palette, which contains 5 coordinated shades. The Cheek Color Palette features 5 creamy glow-givers that are made with the same basic ingredients as RCMA's popular foundations, so the textures are compatible.