- ABC (Damaged Hair)
- All Soft (Dry Hair)
- Beach Envy (Texture and Volume)
- Blondage (Blonde Hair)
- Brews (Men's)
- Cerafill (Thinning Hair)
- Color Extend (Colour-Treated Hair)
- Color Extend Graydiant
- Conditioner
- Curvaceous (Curly Hair)
- Dry Texture Range
- Extreme (Damaged Hair)
- Frizz Dismiss (Frizzy Hair)
- High Rise (Volumising Fine Hair)
- Litres & Jumbo Sizes
- Scalp Relief - scalp care
- Sets & Gifts
- Shampoo
- Styling Products
- Treatments & Masks
Shop Redken
How Redken started
Paula Kent co-founded Redken Laboratories in 1960. As a young actress in the late 1950s, when hair was highly bleached and teased, Paula was challenged with baby fine hair and sensitive skin. On set in Hollywood, she constantly experienced allergic reactions to the products used by hairdressers and makeup artists. She visited dermatologists and hairdressers to find a solution, but no one could explain to her the science behind the products. Today, Redken shampoos are beloved and relied on by hairdressers and civilians alike.
In a moment of inspiration, Paula realized that she could help millions of other people who needed gentle, high-performance products – and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair.
Outstanding formulas based on three principles
Using $3,000 she earned from appearing in a beer commercial, Paula Kent and her hairdresser, Jheri Redding (forming the name "REDKEN") started Redken with three products and an intensive education program for hairdressers. The formulas were developed based on three principles:
- Protein technology (since hair is composed primarily of protein)
- An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin
- Products recommended exclusively by licensed cosmetologists in professional salons
With this, Paula Kent revolutionized the professional haircare industry for both stylists and clients. Her pioneering spirit is cherished and she leaves behind a legacy that sustains the brand today. Redken products have evolved, but they share the same philosophy.
Bestselling Products from Redken
A punchy yet gentle toning shampoo to remove brass from blonde, white and grey hair. Made with a triple acid protein complex to strengthen and restore.
A treatment spray to add manageability, shine and resilience to all hair types. Use on damp hair.
A strengthening shampoo for compromised, damaged hair that's seen better days. Cleanses and fortifies so your hair can grow longer and stronger.
A softening conditioner for dry hair, made with argan oil to replenish and detangle.
Shop Redken Hair Care Online At Adore Beauty
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