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How Redken started


Paula Kent co-founded Redken Laboratories in 1960. As a young actress in the late 1950s, when hair was highly bleached and teased, Paula was challenged with baby fine hair and sensitive skin. On set in Hollywood, she constantly experienced allergic reactions to the products used by hairdressers and makeup artists. She visited dermatologists and hairdressers to find a solution, but no one could explain to her the science behind the products. Today, Redken shampoos are beloved and relied on by hairdressers and civilians alike. 

 

In a moment of inspiration, Paula realized that she could help millions of other people who needed gentle, high-performance products – and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair.


Outstanding formulas based on three principles 

 

Using $3,000 she earned from appearing in a beer commercial, Paula Kent and her hairdresser, Jheri Redding (forming the name "REDKEN") started Redken with three products and an intensive education program for hairdressers. The formulas were developed based on three principles:

 

  • Protein technology (since hair is composed primarily of protein)

  • An acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin

  • Products recommended exclusively by licensed cosmetologists in professional salons

 

With this, Paula Kent revolutionized the professional haircare industry for both stylists and clients. Her pioneering spirit is cherished and she leaves behind a legacy that sustains the brand today. Redken products have evolved, but they share the same philosophy. 


Bestselling Products from Redken


A punchy yet gentle toning shampoo to remove brass from blonde, white and grey hair. Made with a triple acid protein complex to strengthen and restore. 

A treatment spray to add manageability, shine and resilience to all hair types. Use on damp hair. 

A strengthening shampoo for compromised, damaged hair that's seen better days. Cleanses and fortifies so your hair can grow longer and stronger. 

A softening conditioner for dry hair, made with argan oil to replenish and detangle. 


Shop Redken Hair Care Online At Adore Beauty

Adore Beauty is an authorised stockist of Redken products, and all its brands. Shop now with free, fast shipping and Afterpay available. Plus, check out our promotions page for free samples and goodie bags. 


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Recent reviews on Redken products

Redken Acidic Bonding Concentrate Shampoo 300ml
Redken
Redken Acidic Bonding Concentrate Shampoo 300ml
$59.20

Fabulous

I received this from Adore Beauty and couldn't wait to use it. I shampooed twice, and my hair really does feel and look better. It's healthier and stronger, looks brighter, less dry ends, lets just say i love it
Redken All Soft Shampoo 500ml
Redken
Redken All Soft Shampoo 500ml
$64.79

Second time purchasing

This shampoo works incredibly well to hydrate and soften my hair. I love this range and have repurchased this due to its effectiveness.
Redken Acidic Bonding Concentrate Shampoo 300ml
Redken
Redken Acidic Bonding Concentrate Shampoo 300ml
$59.20

Love it

This shampoo gives my hair some nice body and a bounce. I love how it does not makes my hair feel sticky

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