Best Cruelty Free Makeup for Mature Skin

Josie Houlihan from IT Cosmetics shows us how using the right products with the proper sun protection can be life changing.

About the Author

I have been in the beauty industry for 25+ years and I live by what IT Cosmetics stands for: We believe ALL people are beautiful, and you should look and feel your most beautiful you no matter which skin concern you may have. We work with leading Plastic Surgeons and Dermatologists to create clinically proven, skin loving and problem solution products that can become life changing.

My name is Josie Houlihan and I am an original IT Girl. 

I started with IT Cosmetics in the US 7 years ago in their very early days of launching into retail and I am now the Australian National Educator for the brand.

I'm here to share my easy, everyday makeup routine that is perfect for mature skin or those struggling with pigmentation.

All the products used are infused with skin-loving treatments to help calm, soothe and deliver a healthier, youthful complexion. 

This makeup routine uses the IT Cosmetics Your Skin But Better CC+ Cream SPF50 as the base, and is designed to target all ages and all skin types, and can even be a makeup routine for sensitive skin.

If you’re wondering when to apply CC cream, it is usually used as the first step of your routine.

Apply one full pump of the IT Cosmetics Your Skin But Better CC+ Cream SPF50 on the back of your hand and then blend it with a brush in a circular motion starting at the center of the face.

This all in one step boasts being a full coverage foundation, dark spot corrector, concealer and a moisturising cream. 

It contains Titanium Dioxide, Zinc Oxide, Hyaluronic Acid and Antioxidants. This makes it a physical sunscreen and an antiaging serum, as well as a makeup product.

Talk about multitasking, this product truly does the most!

Step 2: Bye bye under eye!

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer

Next, apply a pin drop size of the IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer with a concealer brush. This is the easiest method to use if you’re someone who wonders how to apply under eye concealer. 

This full coverage formula contains Peptides, Hydrolyzed Collagen, Hyaluronic Acid and can be considered anti-aging due to the way it plumps up the skin.

It’s fairly versatile so you can use it as your under eye concealer, spot treat or as a full coverage foundation.

Step 3: Power brow

IT Cosmetics Brow Power Universal Eyebrow Pencil

The IT Cosmetics Brow Power Universal Eyebrow Pencil is a dual ended, universal brow pencil with brow spoolie on the end. 

It comes in one universal shade, and is a brow pencil that works for all hair tones. Essentially, the pressure you apply determines your colour, so you don’t have to wonder “what colour brow pencil should I use?” 

The technique I suggest to fill in your eyebrows with a brow pencil is pretty simple. Apply in light feathery strokes, using your desired pressure to determine the color intensity.

Step 4: Poreless finishing powder

IT Cosmetics Bye Bye Pores Loose Powder - Translucent

For powder you want a universal, translucent shade that smooths the look of your pores and blurs the look of imperfections.

The IT Cosmetics Bye Bye Pores Loose Powder - Translucent contains Silk, Collagen, Antioxidants, and comes in loose and pressed forms. 

Apply using a rolling technique with our IT Cosmetics Wand Ball Powder Brush #8.

Step 5: Superhero Mascara

IT Cosmetics Superhero Mascara - Super Black

The IT Cosmetics Superhero Mascara - Super Black is your blackest of black mascara, infused with a skin loving treatment plus a unique elastic stretch technology to enhance volume and strength.

The wand brush is unevenly cut to grasp every single lash to coat lashes with amazing ingredients like Peptides, Biotin and lash-lifting Collagen to transform your lashes to be healthier and stronger

Wanna know how to apply mascara evenly? Start from the roots of your lash line, using an ocean wave rolling technique to coat lashes and continue to layer for desired volume.


Can I use CC cream daily?

I have a dry, dehydrated skin type and my skin concerns include fine lines, wrinkles and notably hyperpigmentation. 

My younger self thought I was too cool to wear sunscreen, so now my older self struggles with hyperpigmentation caused by sun damage. 

My beauty advice would be to wear the IT Cosmetics Your Skin But Better CC+ Cream SPF50 daily, as it has the perfect mix of beauty benefits, plus SPF 50 protection. 


IT Cosmetics FAQ

Is IT Cosmetics good for sensitive skin?
Is IT Cosmetics cruelty-free and vegan?
Where to buy IT Cosmetics CC Cream


    DISCOVER MORE ROUTINES LIKE THIS