Shop Anti-Ageing and Retinol Serums

Fighting against signs of aging is one of the most popular components of any skincare range. As skin ages it loses firmness, elasticity and will start to show fine lines, wrinkles, and discolouration. So keeping skin youthful and protecting your complexion from age-accelerating aggressors is important if you want a healthy complexion. Including serums in your daily skin care routine is the best way to enjoy high concentrations of active ingredients. With potent formulations, serums will work fast on the skin, reversing signs of premature aging and protecting the skin against free radical damage.


Retinol, otherwise known as vitamin A, is one of the best natural ingredients for not only protecting the skin but actually reversing the signs of premature ageing. It can help to smooth and decrease wrinkle depth, improve uneven skin tone, and minimise pores so it’s no surprise that so many anti aging serums are packed full of retinol.


Retinol works by accelerating surface skin cell turnover, encouraging new and fresh cell growth underneath to remove damage and reveal a brighter and fresher complexion. Retinol also helps to prevent the breakdown of collagen which is essential for skin hydration and firmness. However, retinol is a powerful ingredient and may cause irritation and dryness, so start off by introducing it slowly into your skincare routine and be sure to compensate with extra nourishment from the rest of your skin care products.


Adore Beauty shoppers have several favourites when it comes to anti-ageing and retinol-based serums. Alpha H Liquid Gold has gained cult status, known and loved for its fast-acting and dramatic results. The Ordinary Buffet is another bestseller, containing a cocktail of peptides, hyaluronic acids, and amino acids to plump and hydrate the skin and stimulate collagen production.

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Recent reviews on Anti-Ageing and Retinol Serums products

The Ordinary Buffet
The Ordinary
The Ordinary Buffet

Soft and smooth skin

The Original was my first step into the world of syrums, so whilst I can’t compare it to anything I do know that my skin is definitely softer and smoother after having used this for a while!
Cosmedix Serum 16 Rapid Renewal Serum
Cosmedix Serum 16 Rapid Renewal Serum


This product is very gentle yet gives results. My skin is brighter and even. It won’t happen overnight but persevere. Lavender smell is strong but reminds me not to use close to eyes or use too much as it’s actually nice if you use pea size amount.