Shop Anti-Ageing and Retinol Serums

Fighting against signs of aging is one of the most popular components of any skincare range. As skin ages it loses firmness, elasticity and will start to show fine lines, wrinkles, and discolouration. So keeping skin youthful and protecting your complexion from age-accelerating aggressors is important if you want a healthy complexion. Including serums in your daily skin care routine is the best way to enjoy high concentrations of active ingredients. With potent formulations, serums will work fast on the skin, reversing signs of premature aging and protecting the skin against free radical damage.


Retinol, otherwise known as vitamin A, is one of the best natural ingredients for not only protecting the skin but actually reversing the signs of premature ageing. It can help to smooth and decrease wrinkle depth, improve uneven skin tone, and minimise pores so it’s no surprise that so many anti aging serums are packed full of retinol.


Retinol works by accelerating surface skin cell turnover, encouraging new and fresh cell growth underneath to remove damage and reveal a brighter and fresher complexion. Retinol also helps to prevent the breakdown of collagen which is essential for skin hydration and firmness. However, retinol is a powerful ingredient and may cause irritation and dryness, so start off by introducing it slowly into your skincare routine and be sure to compensate with extra nourishment from the rest of your skin care products.


Adore Beauty shoppers have several favourites when it comes to anti-ageing and retinol-based serums. Alpha H Liquid Gold has gained cult status, known and loved for its fast-acting and dramatic results. The Ordinary Buffet is another bestseller, containing a cocktail of peptides, hyaluronic acids, and amino acids to plump and hydrate the skin and stimulate collagen production.

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Recent reviews on Anti-Ageing and Retinol Serums products

The Ordinary BuffetThe Ordinary Buffet
The Ordinary
The Ordinary Buffet

Beautiful product - lovely results

Applies easily. I'm using as part of a new regimen with The Ordinary products. I LOVE THEM. My skin has never felt or looked so smooth and hydrated.
The Ordinary Pycnogenol 5% 15mlThe Ordinary Pycnogenol 5% 15ml
The Ordinary
The Ordinary Pycnogenol 5% 15ml

Need to use it more

I haven't seen a difference. It does not feel particularly great on the skin and my redness has not subside. But I do need to use it more frequently perhaps to see a difference.
Alpha-H Hyaluronic 8 Serum 25mlAlpha-H Hyaluronic 8 Serum 25ml
Alpha-H Hyaluronic 8 Serum 25ml

Excited to see long term results

I’ve only recently bought this product but its texture is great, and it absorbs into my skin well. Looking forward to seeing the results long term as it seems to be making a difference already
Alpha-H Liquid GoldAlpha-H Liquid Gold
Alpha-H Liquid Gold

Amazing Product!

I've been using Liquid Gold since November and my skin has never been clearer, the entire Alpha H range is amazing. This product has a nice tingle when first applied and leaves skin clearer than before use. I have also noticed a reduction in redness and much smaller pores!