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Join the exclusive world of Terax to enjoy beautifully cleansed and conditioned hair and a post-salon look everyday. Often referred to as Italy’s best kept secret, Terax are a family-run brand founded in Bologna, Italy over 40 years ago. Formulating gorgeous hair care products free from sulfates, parabens, artificial colours, and added salts, the high-performance shampoos, conditioners, and treatments leave hair looking at its ultimate best.

With the success of the award-winning Crema Original Moisturizing Conditioner, the Terax team wanted to reassess the typically harsh and oil-stripping formulas of traditional shampoos. Using plant and sugar-derived cleansing ingredients rather than sulfates and parabens, they developed the Terax Crema Hydrating Shampoo which cleanses and nourishes hair without causing dehydration or dryness that shampoos too often can create.

To lock in moisture during cleansing, the Crema Hydrating Shampoo is formulated with quinoa proteins which not only help to retain hydration but the amino acid-rich ingredient will help to strengthen hair fibers and repair damage for a shiny and healthy finish. Instead of sulfates, the Crema Hydrating Shampoo uses trehalose, a sugar from the resurrection plant and a combination of coconut and sugar plant extracts which remove impurities while locking in moisture. The shampoo is also fortified with pro vitamin B5, sage, elderflower, cucumber, and bayberry fruit extract which nourish hair, soothe scalp irritation, and leaves hair looking thicker and fuller.

The Crema Hydrating Shampoo is the perfect first step in your hair care routine before the Terax Crema Original Moisturizing Conditioner for cleansed and conditioned locks.