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Official Stockist of theBalm

Born and bred in California, theBalm is the cosmetics company infused with cool. The brand's product line includes everything you need to pull together a fabulous look in five minutes. You can count on theBalm to be on-trend with the latest in beauty products that are versatile, affordable, and relevant for today’s woman.

Founder and CEO Marissa Shipman got the idea to create theBalm when she realised that she only needed a few basic products to look great. She figured other women wanted the same minimalist approach to beauty. Shipman studied makeup application and hired a chemist to bring high-quality ingredients into simple cosmetics.

Shipman's beauty line now incorporates anti-ageing ingredients, uplifting fragrances, and triple-milled pigments. All products are cruelty-free, non-comedogenic, and free of parabens and talc. But theBalm does not stop with cosmetics; the brand also includes an impressive line of haircare, skincare, and modern nail colours.

Several factors make theBalm unique in a sea of other beauty lines, beginning with packaging. You can easily spot theBalm's sassy and flamboyant containers with signature retro designs and clever messaging intended to empower women.

There is no doubt that theBalm has created some of the catchiest names for its products, such as the Nude Dude eyeshadow palette. This newest addition to the Nude series features a beautifully coordinated selection of triple-milled shadows. From the lighter shades of Fearless and Fabulous to the deeper mocha tones of Fierce and Fine, this shadow collection will certainly make you feel like a femme fatale!

theBalm is a mix of sexy and serious, smart and funny, romantic and rebellious. theBalm's range offers unexpected value for women on the go, delivering product duality, multipurpose usage, and treatment benefits.



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Recent reviews on theBalm products

theBalm Manizers
theBalm
theBalm Manizers
$33.99

Absolutely amazing. So pigmented

I’ve had this product for years. It is so affordable yet so pigmented. It is able to give me a blinding effect or a more natural effect. The quality is amazing and is better than most high end products.
theBalm Manizers
theBalm
theBalm Manizers
$33.99

My holy grail!

I've been using this ever since I've been wearing highlighter and everytime I try something else... I go back to my Mary Lou! My holy grail of highlighters that can be made more intense, its builable and full coverage- a little goes a long way. It's shiny without being OTT. I always get compliments and asked about it, my compact lasts about 5 months, even if I use it everyday! Great price point to...
theBalm Girls Getaway Trio Long-Wearing Bronzer Blush
theBalm
theBalm Girls Getaway Trio Long-Wearing Bronzer Blush
$33.99

All time favourite

The colours suit me all year round- when I'm paler in winter and much darker in summer. The colour pay off is great as you only need a little bit of product (I use mine daily and it lasts about 6 months) long wearing, veey blendable & I've converted all my friends!