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Official Stockist of theBalm

Born and bred in California, theBalm is the cosmetics company infused with cool. The brand's product line includes everything you need to pull together a fabulous look in five minutes. You can count on theBalm to be on-trend with the latest in beauty products that are versatile, affordable, and relevant for today’s woman.

Founder and CEO Marissa Shipman got the idea to create theBalm when she realised that she only needed a few basic products to look great. She figured other women wanted the same minimalist approach to beauty. Shipman studied makeup application and hired a chemist to bring high-quality ingredients into simple cosmetics.

Shipman's beauty line now incorporates anti-ageing ingredients, uplifting fragrances, and triple-milled pigments. All products are cruelty-free, non-comedogenic, and free of parabens and talc. But theBalm does not stop with cosmetics; the brand also includes an impressive line of haircare, skincare, and modern nail colours.

Several factors make theBalm unique in a sea of other beauty lines, beginning with packaging. You can easily spot theBalm's sassy and flamboyant containers with signature retro designs and clever messaging intended to empower women.

There is no doubt that theBalm has created some of the catchiest names for its products, such as the Nude Dude eyeshadow palette. This newest addition to the Nude series features a beautifully coordinated selection of triple-milled shadows. From the lighter shades of Fearless and Fabulous to the deeper mocha tones of Fierce and Fine, this shadow collection will certainly make you feel like a femme fatale!

theBalm is a mix of sexy and serious, smart and funny, romantic and rebellious. theBalm's range offers unexpected value for women on the go, delivering product duality, multipurpose usage, and treatment benefits.

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Recent reviews on theBalm products

theBalm Bon Voyage Beauty CollectiontheBalm Bon Voyage Beauty Collection
theBalm Bon Voyage Beauty Collection

Everything you need in one palette.

I bought this for a recent holiday. It has everything you need in one palette. The eyeshadow shades are pigmented and you can create a wide variety of looks with it.
theBalm Bahama MamatheBalm Bahama Mama
theBalm Bahama Mama

Good Bronzer

I find this to be very similar to the hoola benefit bronzer. It gives off a nice bronzy look without looking too dark. It's also super affordable too!
theBalm Nude Beach Eyeshadow PalettetheBalm Nude Beach Eyeshadow Palette
theBalm Nude Beach Eyeshadow Palette


I absolutely love this palette! so pigmented and the mattes are really nice. I really love theBalm, their packaging is always really creative too!
theBalm Girls Getaway Trio Long-Wearing Bronzer BlushtheBalm Girls Getaway Trio Long-Wearing Bronzer Blush
theBalm Girls Getaway Trio Long-Wearing Bronzer Blush

Love the brand

This is the perfect trio, I even use them as eyeshadows to blend. I find the colours beautiful for my pale skin and the finish is beautiful. The balm is one of my favourite makeup brands, definately underrated.