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The Ordinary Serum Foundation 30ml

4.3 of 466 reviews


4 instalments of $3.63

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4 instalments of $3.63

Or 4 instalments of $3.63 with LEARN MORE

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The Ordinary Serum Foundations are lightweight medium-coverage formulations available in a comprehensive shade range across 21 shades. These foundations offer moderate coverage that looks natural with a very lightweight serum feel. They are very low in viscosity and are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.

What customers say

GREAT - 86% recommend

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The Ordinary Serum Foundation

The Ordinary Serum Foundation

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Customer Reviews

Review & Earn

4.3 of 466 reviews

86% recommend this product

  1. 234

  2. 166

  3. 53

  4. 11

  5. 2

Most Helpful Positive

Love!! Colour: 1.1P


I had used The Ordinary's Coverage foundation and love it, so I was interested in the serum.
I love it! It is thinner but buildable, and a little goes a long way. It is great for work as it is light and lasted the whole day for me. I use 1.1P as I am quite pale and often have redness and this is the perfect colour, it also covered my red blemishes well. I have combination leaning more towards oily skin, and I think this is the best foundation I have used. It didn't oxidise or leave my face patchy at all.
If you are after a foundation that lets your skin breath, if you are after something light, or want to achieve a more natural look, this is the foundation for you.

Most Helpful Criticism

Light coverage foundation


This foundation is extremely light coverage, it is lightweight and appeared dewy on my usually dry skin.
However i usually prefer a more full coverage so that spots and redness is unnoticeable.
  1. evens skin tone nicely


    verified purchaser
    i love the natural coverage this product gives. super affordable and they have a pretty nice shade range
  2. Love!! Colour: 1.1P


    I had used The Ordinary's Coverage foundation and love it, so I was interested in the serum.
    I love it! It is thinner but buildable, and a little goes a long way. It is great for work as it is light and lasted the whole day for me. I use 1.1P as I am quite pale and often have redness and this is the perfect colour, it also covered my red blemishes well. I have combination leaning more towar...
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  3. My new favourite!


    This was recommended by someone I follow on Instagram as their favourite foundation and it didn’t disappoint and is such an amazing price. The right amount of coverage. Good colour range. Will repurchase.
  4. So good


    verified purchaser
    I have been buying a VERY EXPENSIVE foundation but found out it wasn't vegan so wanted to find something else. I gave this a go because of the good reviews and the low price but really wasn't expecting much. I was very surprised that it is actually just as good if not better than the very expensive brand I used to buy. I have now switched to this and will continue to buy! Looks very natural. I ha...
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  5. Incredible on mature dry skin


    verified purchaser
    It’s honestly comparable to Natasha Denona’s sheer hydrating foundation. It’s smoothing, flattering, wears perfectly, comes in a million colours, and is cheap.

    I’ve got all the tinted moisturisers, skin tints, and sheer foundations low and high end and this is in the top two. But it.
  6. Lovely And Smooth


    verified purchaser
    I like the Serum Foundation, it has a very nice feel to it when you apply it, lasts all day, wish it had sunblock in it, good range of shades, I am a pink and its very hard to find pink based foundations.
  7. Light coverage


    verified purchaser
    I love this for a very light coverage! can get a little shiny on a hot day but a nice and dewy finish usually.
  8. Light coverage foundation


    This foundation is extremely light coverage, it is lightweight and appeared dewy on my usually dry skin.
    However i usually prefer a more full coverage so that spots and redness is unnoticeable.
  9. So smooth


    verified purchaser
    I love this foundation it goes on so smooth, it’s light weight but with enough coverage to hide redness and imperfections. And stays on for at least 8 hours!
  10. worth a try


    I didn't get the right shade but other than that, it is a really good foundation, blends well and feels nice on the skin.
  11. Sooo good!!


    Such a well priced foundation! It’s soo lovely on the skin and very buildable coverage. Feels super light on the skin and doesn’t settle into pores like other serum/foundations.
    Highly recommend this foundation give it a go!
  12. No No


    Overall, I was quite disappointed about this foundation. It did not sit on my skin well and the suggested color didn't match my skin at all. Although it is a serum foundation with dewy finish, my skin doesn't feel hydrated. One star is for its package and price.
  13. Glides on like a dream


    I love all The Ordinary products and this is no exception.

    This foundation is really like a serum that glides super easily over your skin and provides medium coverage. It lasts all day and doesn’t make your skin feel greasy.

    The only decision you need to make is which shade!
  14. Silky smooth and good coverage


    I love the ordinary’s entire range of products, this foundation is no exception! The formula is silky smooth and glides on perfectly over the high adherence silicon primer.. just wouldn’t recommend it for people who are looking for a super full coverage foundation. The colour match can also turn out a little dark.
  15. Great foundation for very light coverage


    I have recently started to wear foundation but have never liked thick coverage look. This one is perfect for weekend no make up make up, dewy finish without being oily, light coverage very natural. A bit difficult to blend in, it needs to be worked with fingers of buffing brush. The color match vía findation was just perfect! I took the risk and the color could not have been better.
  16. So impressed!!!


    I wasn't expecting much but for the price I thought I'd try it out. Oh my god, I absolutely love this foundation, it is light and dewy and blends in like skin I'm so happy and honestly it's so much better than anything I've ever used! I don't have any blemishes so not sure if it would be suitable for covering but hey that's what concealer is for. Love this product!
  17. Good for the price


    I bought this colour to mix in with a darker shade I purchased last week. Nice soft foundation but I find it oxidised a little on my skin.
  18. The best of the best

    Perfect Foundation

    I was so excited to see The Ordinary had bought out a Foundation - using the Match my Type I got the perfect colour. This foundation feels like a skin care rather than a foundation. Beaufiful to use.
  19. Great everyday foundation!


    The shade 2.0YG matched perfectly with my NC25 shade. It's great for everyday use and I carry this with me when I travel. But, I had an unfortunate situation with the pump and it was really frustrating. The packaging could be improved.
    I like how lightweight it feels, looks natural and works well with other products. I have dry sensitive skin and I think this would work with any skin type....
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  20. Broke me out


    This stuff doesn't really offer much coverage and seems to slip off my face, leaving patches throughout the day. It also broke me out! It's probably great for anyone with very tolerant skin and not much to cover, but it didn't really work for me.
  21. A good daily foundation!


    With it being so cheap, I wasn’t expecting the best results. However, I was pleasantly surprised! It has a nice medium coverage and a nice variety of colours. For day to day wear, it is a nice feasible option.
  22. Very good!


    Very good foundation, would highly recommend. Is good for my skin tone and skin type.
  23. Exactly what I have been looking for


    I have been searching for a lightweight foundation for everyday use for soo long and I’m so glad I tried this! Feels light on my skin whilst still covering my scarring and redness.
  24. An absolute dupe for NARS sheer glow


    I have used NARS Sheer Glow for years as it is hydrating, dewy and blendable with fantastic coverage. But the $72 price tag was wearing me down and I began looking at cheaper alternatives. I absolutely LOVE The Ordinary, and was thrilled to see the release of the Serum foundation. It's dewy, blendable, long lasting, hydrating, and a little goes a long way. It's definitely lighter coverage- it's p...
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  25. Will Buy Again


    I wanted to try an affordable foundation that also did the job without causing breakouts or drying my skin. As I’m getting older, I also find I like dewier looking make up.
    I find this foundation amazing!
    Don’t be fooled by the name ‘serum’ as this foundation still has some colour & coverage.
    Will definitely buy again!
  26. natural looking lightweight foundation


    I have used lancome foundations for years but was looking for a cruelty free alternative and I love the ordinary products. I randomly chose the colour I thought was right as I figured that it was so cheap, it would work for one of my daughters if it wasn't right for me (they are teens and are just discovering makeup)
    However the colour was great, i have since bought 1 a touch lighter and da...
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  27. Amazing!! Best foundation!!!


    I was initially worried that the skin tone wouldn't match but the foundation sinks in perfectly and even though it has a more yellow base (I chose 3.0 Y even though my skin has more red undertones ) it doesn't look unatural at all while the yellow undertone helps neutralise redness from acne and pigmentation. I use it with the ordinary primer and love it, it's light and doesn't feel heavy on my fa...
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  28. The ordinary foundation


    Love the findnation feature but wasn’t quite a colour match however my daughter is perfect for it !! It is very light and easy to apply
  29. Love it


    This is a great foundation for lightweight daily use. It doesn't feel heavy on your face at all, and feels like you are wearing nothing. It nicely evens out your tone and is not sticky.
  30. Silky smooth


    I love this foundation. It gives good coverage and leaves my skin so silky smooth
  31. Good Coverage


    This is such a great day foundation not too heavy but good buildable coverage!
  32. Absolutely wonderful


    This foundation is absolutely wonderful! Didn't really know what to expect when I ordered it, but was so pleasantly surprised. I only need one pump to cover my whole face as well, so even though it is quite small, it lasts for such a long time. Would 100% recommend.
  33. Good for the price


    This foundation is quite lightweight and wearable for everyday. The consistency it’s quite watery but blends out nicely. It’s not the longest lasting but gives a nice dewy finish to the skin .
  34. Good for the price


    This foundation is quite lightweight and wearable for everyday. The consistency it’s quite watery but blends out nicely. It’s not the longest lasting but gives a nice dewy finish to the skin .
  35. Good, light foundation


    A good light foundation with nice coverage, able to achieve a nice dewy look if used in conjunction with a The Ordinary primer. I chose a colour slightly too light for my skin tone (as I'd never used a The Ordinary foundation before and had no way to try on before purchasing), so hoping my second purchase with a different tone will match up better. Not amazing staying power, thus I wouldn't give i...
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  36. Should be 5 stars but...


    The only reason I’m taking off 1 star is because the last bottle of 1.2N neutral I purchased was several shades lighter than the previous one.

    I’m still waiting for an update on whether this has been rectified before I purchase another bottle.

    I love this foundation over the Plant Derived Squalene oil. It gives my skin a plump, dewy, smooth finish. I have to use a light...
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  37. VERY light!


    I prefer the coverage foundation by the Ordinary in the line, stays longer and gives more coverage without losing the naturalness. This is too light for me personally.
  38. The best drug-store foundation


    This is the best drug-store foundation I have so far. It's lightweight and creates nature and radiant look. Light coverage. Suitable for everyday use.
  39. Not bad!


    The colour recommended from the foundation piker was too light for my skin but the foundation itself is nice and smooth and buildable. For the price its awesome!
  40. Perfect "no makeup, makeup"


    I brought this foundation because I wanted something really light, but I still wanted my skin look and feel like my real skin. This ticks every box for me. I use it every morning - I mix this in with my sunscreen everyday and it just gives by skin a light tint and makes me look fresh and glowy! It sits on my face really well and it has never been patchy or clumpy. It isn't full coverage- but that ...
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  41. Good foundation


    Lightweight foundation if you’re looking for a more natural make up look.
  42. A good daily foundation!


    With it being so cheap, I wasn’t expecting the best results. However, I was pleasantly surprised! It has a nice medium coverage and a nice variety of colours. For day to day wear, it is a nice feasible option.
  43. Great for the price!


    I wasn't sure what to expect with this product as it's priced so low but I really like it! Application with a make up sponge is really easy. Good coverage for such a light serum foundation as I tend to prefer BB creams for my everyday. I have some pigmentation issues and this product helps to camouflage it. I love the color as many foundations and BB creams are too pink for my skin. It can get a ...
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  44. Nice and Light


    I am someone who doesn't ever wear make up. So i got this as a light alternative to give me a bit of colour on my skin.
    I got the 2.0N shade and it matches my skin perfectly. It is light and feels so nice on your skin.
  45. Great light coverage


    I bought the “fair=medium pink” which was the wrong colour for me. I always get the wrong colour foundation!
    This is excellent quality though, so smooth and even textured.
    I don’t use it though,, I need to try another colour
  46. Very nice, wish it had a wider shade range


    I love this foundation. It's texture on the skin is incredible. It is extremely lightweight and feels great.

    However, I do have some criticisms. I bought two shades, 3.0Y and 3.1N, neither of which were a perfect match. I mixed them together for use, but the 3.0Y did not have yelow enough undertones for me. I wish the brand would expand their shade range, but this was a quick fix with...
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  47. Another hit


    My cabinet is full of The Ordinary products and for the price I could not resist trying out the foundations. I tried the full coverage and the serum and whilst both are great, I do prefer this one. The colours are natural and the consistency is slightly less viscous than the Mac face and body which I love. Definitely a fan!
  48. Dewy


    Very lightweight and wearable for everyday use, not the longest lasting but gives a nice finish
  49. In search of the perfect foundation for dry skin... This isn't it


    Firstly, the postive - this product feels beautiful on your skin. It's light, soft and has a medium, buildable, dewy coverage. The colour match is perfect too!

    All that said, here's the negative - I simply cannot get this product to stay on my skin, no matter what I try. I look flawless and fresh as I walk out the door, but by the time I arrive at work, I have patches of dry and miss...
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  50. Light foundation that minimises pores


    I was looking for a light coverage foundation that minimises pores and this product is certainly that. I usually use a matte foundation so the serum feels a bit oily to me, but it applies nicely. I chose neutral light but the colour is a little pinker and lighter than I expected so would go a shade darker during Summer. Definitely still needs concealer for a full makeup look and I use a mattifying...
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    This is my new go-to foundation. I have been trying to steer away from full coverage, cakey foundations because I'm at a point where my skin does most of the heavy lifting and I just need something to even the tone and let my natural skin glow.

    This is that perfect product. A little goes a long way to cover my entire face and it applies so smoothly and evenly. It's really easy to mix ...
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  52. So easy to use


    I found this product so easy to use and it covered well. I used the color helper and found that my chosen color was perfect. I often look washed out but this brightened my whole appearance. Would buy again.
  53. Wow wow wow

    Miss Vya

    I absolutely love this foundation. It light weight but good offers an even coverage.
    So easy to work with and sits well all day. Everything about this foundation is on point. I love how compact the packaging is too. I'm very impressed with this brand and what they offer.
  54. Affordable


    It's very affordable, the colour match and coverage was very good, however throughout the day it my skin look very oily.
  55. Natural looking foundation


    I love this product, it’s lovely on the skin, it has medium coverage (I thought it would be less coverage than what it is)!! So it still hides my freckles. A little goes a long way and the colour match is great.
    Gives a matte finish
  56. Favourite foundation ever!


    I absolutely love this foundation. It's buildable, the colour options are great (anything with a slight pink undertone makes me bright pink) and people regularly comment on how my skin looks with it on.

    I have combination skin which can go flaky if my foundation is too drying, so my go-to was Nars Sheer Glow, as it's hydrating and dewy, but reasonably expensive.

    I initial...
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  57. Excellent


    I’ve used just about every serum foundation and those for dewy finishes, dry and ageing skin, and those who like a thin and skin like finish. I think this one is one of the very best which is just incredible for the price.

    The colours lean heavy yellow. I normally buy a yellow undertone but use an N in this.
  58. great texture, perfect for everyday wear.


    I've been looking for a foundation that isn't too heavy for summer, and I was pleasantly surprised to find an affordable one. This serum foundation has a lovely texture on the skin and makes my skin look like real skin.
  59. Best foundation for 50+


    I've used a couple of skincare products from this range and been quite impressed so I was excited to try the SERUM FOUNDATION. It is a fantastic product and very well suited to my dry skin . Product goes on so easily (I also use their silicone primer) , lasts all day and doesn't settle in my fine lines. Its lightweight yet covers my veins, agespots and red areas. Colour selection is very easy to f...
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  60. BB finish


    This gives a light even coverage, better for people looking for a BB cream finish. It is great for the price, and the shade range is good. Would recommend
  61. Matte not dewy


    The foundation provides great coverage. However, if you are looking for something more dewy, this will not be for you. The coverage is matte. I like the feeling of this foundation as it does not sit heavy on your skin like other foundations.
  62. Beautiful, dewy foundation


    I really love this foundation!
    I was worried that with it being a serum (and from other reviews) that the coverage would be too lightweight but I found it does a great job. It gave me great coverage without being caked on and gave my skin a lovely dewy feel. It isn't really sticky and heavy which is nice.

    I didn't do the 'findation' foundation colour finder - which I should hav...
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  63. Great shades light texture


    Very fluid texture which is nice and great if looking for a light coverage but it very light coverage. did collect on my drier patches of skin.
  64. Great


    Great foundation & so affordable. Works very well for the price, even better
  65. Not bad


    A great foundation that is really light. For the price I find that it does its job pretty well
  66. A little goes a long way


    I tried this on a whim as it has such a cheap price point. I don’t wear a lot of makeup but do like to put a small amount on before the school run in the morning. This product is perfect! I only need a very small amount to achieve the coverage I need. It is very runny so just a few drops was enough. It is not drying and seemed to be very moisturising too. I used Findation for a colour match and th...
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  67. Feels natural and lightweight


    The product is very liquidity and almost akin to some of my skincare products. As I don't wear makeup very often, a little goes a long way! A pump is more than enough for one layer on my skin and covers up some of sun spots quite nicely. Very affordable and same effect as a lot of the other more expensive foundations I've tried!
  68. Like a BB cream


    This is really light. Like a bb if your not into heavy foundations.
  69. This product is insane!


    I honestly cannot praise this product enough! I have four sisters and we have always spent so much money on expensive foundations, however, we have all come to the conclusion that this is the best any of us have used to date! It is extremely light, it literally just looks like another layer of your skin. So if you are looking for intense coverage this is not for you. However, if you are looking fo...
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  70. Give it a go


    I have combo, textured skin and usually struggle to find foundations that can cover my redness without feeling cakey and highlighting texture. I bought this foundation because I hate the feeling of thick foundations and for the price, I'm pleasantly surprised. My sensitive skin didnt react negatively to it and I found the coverage to be really perfect for summer. Wouldn't purchase if I had severe...
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  71. Great product


    Great product for the price, lasts well, gives good coverage
  72. dewy


    given the price, it's a really good foundation and i like the dewy finish.

  73. New Fav


    I got this to just have as a work foundation as the $60 foundation I was buying was becoming to expensive to use everyday. And well let’s say I won’t be needing to buy that $60 foundation any more as this is my new fav. Great coverage, nice feel, radiant look and last all day.
  74. Great vampire shade


    I went with the lightest shade in neutral and I was really pleased with the accuracy of colour. More often than not, the lightest shade will be too orangey on me. I think this may be the best fitting colour I’ve had so far. Prior to this I was using Maybelline fit me in shade 110. I bought the serum as I wanted to try it out. I thought it would be like a tinted moisturiser but it actually is a fou...
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  75. Everyday staple


    Was looking for a new everyday foundation at an affordable price and cannot get over how good this is. I am very active at work and needed something to stay all day. Has enough coverage but still looks natural and not cakey.
  76. Love it!!!


    Make up junkie here.
    Freckled 45 yr old skin... bought shade 2. 0 N
    This is fantastic for a natural look. I use the Ordinary primer serum under neath ( makes a huge difference to the end result ! )
    This foundation is light weight and gives you a Dewy/ glow/ healthy look.
    Many compliments given when wearing it.
  77. Very light and uneven coverage for me


    I really wanted to like this product, I use many of 'the ordinary' products which I thoroughly enjoy but this was just not up to par. The price is amazing so I was hoping I'd be able to start using it on days when I want lighter coverage. It glides on very smoothly but the colour was uneven and didn't last very long.
  78. Easy to use!


    just perfect ! Easy to use, soft and natural texture. Its coverage is medium, but effective if you don't want to use a heavy foundation. Perfect product for day to day.
  79. Decent value for the price


    Not bad for the price, but definitly not for a full coverage look. It feels nice on the skin, and actually has a shade for those (me) with a more pale complexion
  80. Perfect light foundation


    I really rate this product, for a light coverage, it evens my skin tone and I now wear this during the day to work etc and save my expensive foundation for going out etc. I love the way it feels so soft on my skin.
  81. Quality Coverage for Less


    I've 100% fallen in love with this foundation. It's my new go to! It's a light coverage that keeps you skin looking fresh and natural but adds that little bit of coverage and colour you want.
    Keeps my skin hydrated but not oily.
    And I mean come on it's so cheap in comparison to most foundations! As a make up artist I recommended this to all of my clients. Maybe not the best for some...
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  82. Light foundation


    I dont like wearing a lot of makeup but want to look professional and in todays world looking professional for women means makeup. I find this a very light foundation and it does not feel like I'm wearing foundation. It evens out my skin tone and I have not had any issues with my blackheads which usually get worse from foundation use. Its easy to spread evenly for a beginner like myself. Will def ...
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  83. Did not like :(


    I LOVE and use the ordinary twice daily.. but this foundation was a disappointment for me :(
    When applied i found to be too sheer and it rubs off very easily. It did nothing to hide my broken capilleries (nothing major) nor my redness.
    The fact i chose a colour too light for me didn't help either. I suggest choosing a colour darker than what you see on screen.
    They do have anothe...
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  84. For the price it is good but there are much better (at much higher cost)


    For the price it is pretty great but I'm super picky with foundation as most don't sit well on me and this one was no different. Although for this super low price i do recommend it as if you just want a bit of cover for a few hours and not pay much then this could be for you. However if i wear this to work for example i know it will start to breakup after a couple of hours and need redoing. It als...
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  85. Love this product my go to daily


    Cant fault this product. For the price its amazing. I wear it daily as an everyday foundation instead of a bb cream. Its very lightweight and a little goes a long way.
  86. Not great


    I didnt like this at all appeared on my skin very watery amd colour wasnt great
  87. Adore this


    Amazing! So so cheap and love how this makes my skin look and feel! It makes my skin so dewy and evens out my skin tone. You can build coverage but it is quite light (which is what I like) I LOVE!
  88. Decent but makes dry skin obvious


    I like this product when my skin is good; it feels like and has good buildable coverage. But it’ll make any dry patches on my face very, very obvious which other foundations won’t do.
  89. The best foundation for it's price range.


    This became my go to foundation. I purchased two neutral shades in 1.0 and 1.1 to mix together as I couldn't find the right shade. I also preferred this to the full coverage foundation as you can have just a sheer veil or build it into a full coverage. The results were really buttery and velvety for such a watery foundation. For a serum foundation, I was shocked that it didn't turn my tzone into a...
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  90. Amazing foundation


    I’ve been using this for a month now and get compliments everyday on my skin. I suffer from combination skin and this works amazingly well. A small amount goes a long way. Although it’s liquid it absorbs beautifully for me. Great value for money. Try it out!
  91. Light weight and perfect for minimum coverage


    I bought the Color 1.2P Light - Pink of this foundation and will be going a little darker with my next purchase. Even though I have fair skin, it makes me look a little too pale. If you are after good coverage, then this foundation may not be the one for you. I love using this on days when I just need a bit of a 'veil' of coverage and that almost 'no makeup' look. For more coverage for night I...
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  92. Didn't work for me


    Unfortunately this didn't work for me... Had such high expectations but it oxidised and went super patchy :(
  93. Beautiful skin instead of beautiful makeup.


    This foundation is great for every day! I always get comments when I'm wearing it about how beautiful my SKIN is. It is near enough undetectable on the skin. I pair it with The Ordinary's skin regimen and my skin looks better at 26 than it did at 16. This foundation has a gorgeous sheen and makes your skin GLOW. I've tried it with a variety of makeup brushes and sponges and I have found that the b...
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  94. Perfect lightweight foundation


    I use this foundation during the day with a little powder overtop and it gives me the coverage I need. No dryness either!
  95. Good for everyday foundation


    I've been using this as an everyday foundation and it's pretty good. It's pretty light weight and in my experience works similarly to Bobbi brown moisture rich foundation. The texture of the foundation is really light and you don't need much to cover your face. My only downside to it is that it doesn't last all day - even if I make up spray my face. Could be because I'm forever touching my face be...
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  96. Lovely, light foundation for day


    I love this foundation so much. It's so light and easy to wear, and mixes so well into other thicker formulations - making it so versatile for thinning out a more full coverage foundation. It also doesn't completely melt away on my oily skin. The price makes it so convenient to buy a few shades and mix your perfect colour. Such a winner!
  97. LOVE!!!


    I fell in love with this product the first time I used it... I applied this to my face using my fingertips. Be warned... YOU ONLY NEED A TINY AMOUNT. One pump was plenty to cover my face. It goes on so smoothly and has the nicest finish. It is great for everyday wear... it provides a light to medium coverage which is great for work and daytime. I set mine with a bit of translucent powder as I do g...
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  98. A little bottle of magic!


    Although I was desperate to buy this product, I was only lucky just now due to shortage of stock. This very light texture Serum surprisingly gives a good and natural coverage for every day make up.
  99. Review & Earn
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