VIRTUE Full Shampoo 500ml

4.8 of 5 reviews

A sulfate-free shampoo that adds thickness and volume to fine hair, in a jumbo size.

Cleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil from the hair and scalp while lifting the roots and plumping strands for weightless, long-lasting body. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.

What does Virtue Full Shampoo do?

• Cleanses the hair and scalp with sulfate-free cleansing agents 
• Lifts the roots for added volume
• Adds density and body to hair strands

Who is Virtue Full Shampoo for?

• Fine or limp hair
• All hair types looking for additional volume or density 
• Safe for colour- and chemically-treated hair

What makes Virtue Full Shampoo so unique?

• Creates a lightweight lather without stripping or drying out hair 
• Contains Alpha Keratin 60ku, derived from ethically sourced human hair 
• Is more effectively utilised by the body when compared to animal sources of keratin 
• Helps rebuild and repair hair strands 
• 84% of women said their hair felt thicker*
• 87% of women said their hair had more body* 
• 86% of women said their hair looked fuller* 
• Fragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil 
• Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten 
• Leaping Bunny certified cruelty-free 
• 500ml 
• Also available in 60ml and 240ml 

*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).

What are the key ingredients in Virtue Full Shampoo?

• Alpha Keratin 60ku
  This innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.
  
  
• Hydrolyzed Quinoa
  A plant-based protein that helps enhance colour, moisture retention and shine.
  
  
• Phospholipids
  Soybean-derived extracts that help protect against humidity and fight frizz.
  
  
• Biotin
  A form of Vitamin B that helps boost hair strength and shine.

Work a 20 cent coin sized amount of shampoo into a lather between palms.

Apply to wet hair, massage into a rich lather, and rinse.

Follow with Full Conditioner, rinse thoroughly.

As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

If this product is sealed, please ensure the seal is intact prior to using the product.