Shop Vita Liberata

Vita Liberata are passionate experts in luxury tanning and skincare, constantly innovating and setting the standards for at-home tanning solutions. From their Irish base, they created the world’s first odourless fake tan in 2007 and became the world’s first non-toxic tan brand in 2011. With a devoted celebrity following including Kim Kardashian, Sophia Vergara, Alicia Keys, Lily Aldridge and Ashley Graham as well as many more, Vita Liberata have cemented their status as a must-have tanning brand.

Cutting edge formulas and skin chemistry combine with natural and organic ingredients in a collection of innovations known as Advoganic Technology. Advoganic, or Advanced Organic, Technology unlocks the potential of botanical extracts, allowing them to become even more effective on the skin.

Vita Liberata products are completely non-toxic, free from parabens, alcohols and perfumes, and are vegan and cruelty-free. With natural and organic ingredients, every formula conditions and nourishes the skin while adding a beautiful sun-kissed glow.


What are Vita Liberata’s Top Tan Tips?

Each Vita Liberata tanning formula is carefully created to give you the best possible tan. Follow these easy tips for some of those trickier areas:

  • Hands
    After tanning your arms, use only what is left on your mitt and apply to the back of your hands and the top of each finger in turn - but be sure to avoid the nail bed and cuticles. For the perfect finish, wipe knuckles with a slightly damp cloth to avoid them looking too dark.

  • Feet
    For perfect, naturally-tanned feet, apply tan to the tops of your feet, blending halfway down the sides. Wipe away any tan lines with a dry cloth for a totally natural finish. Always work away from the nail bed and back up the foot, blending at the ankle.

  • Back
    Use the tanning mitt for those hard to reach places, or get a friend to help with the top of your back. For your lower back, turn the mitt around for an easier angle while applying.


Unfortunately, Vita Liberata is not available for shipping outside Australia.


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Recent reviews on Vita Liberata products

Vita Liberata pHenomenal 2-3 Week Self Tan Mousse
Vita Liberata
Vita Liberata pHenomenal 2-3 Week Self Tan Mousse

Unimpressed. Waste of time and money.

I had high hopes but unfortunately was very underwhelmed - could be that I have pale skin as this isn't suitable though. It recommends you apply THREE times with 8 hours in between (one session of self tanning is enough of a chore). It also smells like the first tan I ever bought from David Jones in 1994 and was the same tangerine colour too. I was also only this lovely colour for about 6 days (wi...
Vita Liberata Fabulous Self Tanning Mist 200ml
Vita Liberata
Vita Liberata Fabulous Self Tanning Mist 200ml

Great for sensitive, acne prone skin

I bought this after looking for a face tanner that would not break me out or trigger my sensitive skin. The ingredients in this are great, and I have not noticed any more breakouts since using this. Can look slightly orange if you spray too much, but I guess that is standard with most fake tans.
Vita Liberata Body Blur
Vita Liberata
Vita Liberata Body Blur

'Victoria's Secret Angel' in a tube!

First applying this to my skin I was a little freaked out at how dark and thick the cream was, but once thoroughly rubbed in using just my hands, it blends out into the most gorgeous, bronzy, sunkissed, glow! Looking like you've just come home from a summer vacation in Greece, but also very natural looking.
Not something I would feel comfortable wearing with white clothing as it did transfe...