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To speak of fragrance is to recall mystery and magic. It is poetry...invisible, stimulating and cerebral in its effect. Powerful in the sensuous allusions of its chemistry.
Beautiful is in concept absolute; it is an ultimate. Mrs Estée Lauder had always said that before she began the process of creating a fragrance, she must first "see" it. It’s in Beautiful that she saw "a woman's warmth, her charm, her personal appeal and her new confidence about herself."
To create Beautiful, Mrs Lauder combined many delicate, precious and exotic florals to obtain the top note. Among the most important are Bulgarian Rose, Jasmine, from Morocco and Egypt, Carnation, from France, Tuberose and Orange Flower.
The middle notes contain a blend of Thyme and Sage Sclaree and finally, the long-lasting background accord features Vetiver, from Sri Lanka, Patchouli, Oakmoss, originating from lichen grown on oak trees in the former Yugoslavia, Olibanum and Myrrh.
These are only a few of the many ingredients which Mrs Lauder blended to form Beautiful. There are more than 2000 flowers in every ounce of this exquisite fragrance.



Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.

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