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Adore Beauty has been at the forefront of beauty since 1999, standing witness as the beauty industry morphed and changed through the times. Learning from the brands they represent, their growing community of beauty lovers and their vast product knowledge - AB LAB was born.

Aiming to bring you the best in beauty in a high-quality yet accessible format, AB LAB offers a range of products across all categories that they believe represent them and you, today and tomorrow.

Never beating around the bush, AB LAB will tell you exactly how it is. With a lineup of products that are fully Australian Made, Vegan and cruelty free, and packaged using recycled materials, AB LAB doesn’t compromise on quality.

With a reputation built on ingredient knowledge and community insight, AB LAB aims to harness that even further by providing its beauty lover community with high-performing and efficacious products that suit them. Because no one knows better than you, whatever makes you, you.

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Recent reviews on AB LAB products

AB LAB by Adore Beauty B5 Bounce Conditioning Cleanser 150ml with B5 and Squalane
AB LAB
AB LAB by Adore Beauty B5 Bounce Conditioning Cleanser 150ml with B5 and Squalane
$40.25

Nice cleanser

Would buy again, reminds me a lot of the one by The Ordinary. Feels like it’s doing a good job in cleansing my skin well.
AB LAB by Adore Beauty Dewy-C Enzymatic Cleansing Balm 100ml with Vitamin C and Fruit Enzymes
AB LAB
AB LAB by Adore Beauty Dewy-C Enzymatic Cleansing Balm 100ml with Vitamin C and Fruit Enzymes
$46.00

Does the job but stings in the eyes

I like this balm and its natural formulation. It removes the makeup very well. However, it's not suitable to remove eye makeup in my opinion, since it stings a lot if it accidentally goes in, which will happen.
AB LAB by Adore Beauty HA Plump Hydrating Lip Oil
AB LAB
AB LAB by Adore Beauty HA Plump Hydrating Lip Oil
$28.75

Good

It is a good product and I recommend

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