Mascaras

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Mascara is the one product plenty of people will not leave the house without. It can lift, lengthen, curl or thicken, and the right formula depends on what your lashes do on their own. Short, straight lashes need something different from long ones that already hold a curl. Whether you want a clean everyday coat or full drama for a night out, there are mascaras here from affordable everyday formulas through to luxury ones. Adore Beauty is an official stockist of every brand it sells.

Best Mascara for Volume, Length and Curl

Start with what you want your lashes to do. For thicker, fuller lashes, go to volumising mascara. If your lashes are already dense and you want them longer and neater, lengthening and defining mascara is the better fit. Curling mascara helps straight lashes hold a lift through the day. If you swim, sweat or tear up at weddings, choose a waterproof mascara that will stay where you put it. And tubing mascara forms small tubes around each lash instead of a wet coat, which some people find easier to wear and remove.

Brown Mascara for a Softer Look

Black is not the only option. Brown mascara gives a softer, more natural finish, which tends to suit lighter lashes and low-key makeup. The Maybelline Lash Sensational Sky High Mascara in Brown, the Lancôme Lash Idole Mascara in True Brown and the L'Oréal Paris Volume Million Lashes Panorama Volumising Mascara in Brown all come in brown. If you normally wear black and want to try something gentler, brown is an easy swap that still defines the lash line.

How to Choose the Right Mascara

Look at the brush as much as the formula. A fluffy brush tends to build volume, while a slim one reaches the short lashes at the inner and outer corners. Then think about how long you need it to last. Everyday formulas come off with your usual cleanser, but waterproof ones usually need an eye makeup remover made for them. If you are not sure where to begin, pick one result you care about most, whether that is volume, length or lift, and choose a mascara built for it. You can always layer a second coat once you know how a formula behaves on your lashes.

Frequently Asked Questions About Mascaras