I Found An Antidote To My Post-partum Hair Loss
I've been obsessed with beauty since I was little. At 5, I used to raid my mum's makeup drawers to sneakily apply red lipstick, only to have my dad make me take it off before I left the house. I've worked in the beauty industry for the last 15 years, and I have been at Adore Beauty for seven of them.
In Partnership With Virtue
If you're on a mission to bring your hair back to life—whether you're dealing with thinning strands, freaking out over the postpartum hair loss, or just want to give your locks a little growth encouragement, let me introduce you to your new hair BFF: the Virtue Flourish Haircare Range.
Personally for me, my hair took a serious hit after having both of my girls. We’re talking clogged drains, receding hair lines, and a whole lot of mirror-related meltdowns.
It was honestly a bit terrifying—I had no idea postpartum hair loss could be so intense.
That’s when I started scouring the internet, asking friends, reading reviews... basically hunting down anything short of sorcery to help. And that’s when I was pointed in the direction of Virtue Flourish—especially the Density Booster, which I now basically treat like a magical potion.
What is Virtue Labs Flourish Range?
This range isn’t just a pretty bottle with nice smells (although yes, it smells amazing).
It’s powered by science—specifically Alpha Keratin 60ku, a protein that your strands recognise, love, and soak up.
The whole line is built to nourish your scalp, fortify the hair you’ve still got, and encourage new growth—because good hair days should be the norm, not the exception.
Virtue Labs’ Flourish range stands apart thanks to its breakthrough use of Alpha Keratin 60ku®, a unique protein derived from human hair that perfectly mimics the keratin naturally found in our strands.
This cutting-edge technology helps to rebuild and restore hair from within, targeting damage at the root for visibly healthier, stronger locks
Paired with nourishing botanicals and clean, cruelty-free formulations, Flourish delivers a potent blend of science and nature designed to elevate hair wellness and longevity.
Virtue Labs Flourish Shampoo and Conditioner for Thinning Hair.
- Designed to detoxify, repair and add volume to your hair.
- Cleanses hair of oil and build up, while stimulating the scalp creating the optimal environment for healthy hair growth.
- Sulfate free.
- For all hair types.
- Designed to nourish, thicken and detangle.
- Lightweight and sulfate free.
- Hydrates, Detangles and strengthens fragile hair without weighing it down.
- Leaves hair silky, smooth and less prone to breakage.
- Suitable for all hair types.
Virtue Labs Flourish Density Booster.
- A lightweight spray designed for targeted application.
- Leave-in treatment delivers a potent blend of ingredients to stimulate the scalp and strengthen hair follicles.
- Regular use can help to thicken hair over time.
- Suitable for all hair types
Virtue Flourish Mask for Thinning Hair.
- An Intensive repair hair mask.
- Offers deep hydration and repair for stressed strands.
- Infused with Keratin proteins.
- Helps to restore Strength and Elasticity.
- Suitable for all hair types
Virtue Labs Flourish Review:
I’ll admit it—I was a total skeptic at first. I’ve tried more “miracle” hair products than I care to count, and my hopes weren’t exactly high.
The results didn’t happen overnight (no fairy godmother moments here), but I stuck with it… and wow, am I glad I did.
A few weeks in, I noticed something exciting (albeit annoying- IYKYK) — tiny little “baby hairs” popping up around my hairline. And even better? That depressing pile of hair in the shower drain? It was quickly shrinking.
For me, the real MVP was the Flourish Density Booster.
It felt like having a secret weapon in a bottle—this ultra-potent liquid that I could target directly at those thinning spots.
It gave me the weirdly satisfying sense that I was actively treating this issues, and something was actually happening as a result.
What really sold me though, is the science behind it. Virtue’s got actual clinical studies and their magical Alpha Keratin 60ku—a protein that your hair eats up like it’s been starved for years. It’s like skincare, but for your scalp.
So now? Every time one of my friends has a baby and starts shedding like a golden retriever in summer, or someone mentions hair loss in passing, I cannot help myself. I become that friend—wide-eyed, overly enthusiastic, and preaching about the magic of the Virtue Flourish Range.
Long story short: it works. It takes time, but it works.
And if you’re feeling a little defeated by the shower drain constantly clogging, this might just be your comeback story.
After more helpful hair growth tips and advice? Head here next:
