Search brands, products, articles...
A collaboration between Adore Beauty x SOON Future Studies
We’ve always believed that our mission of beauty done better is best achieved by engaging with our community to understand and anticipate their needs. This year Adore has partnered with Soon Future Studies on a pioneering report to analysis the myriad social, cultural and economic drivers influencing beauty in Australia right now.
From the revolution of once-taboo topics to the rise of online communities and their impact on how we discover and relate to beauty, the trends currently shaping our industry are diverse and connected.
VIEW THE REPORT HERE →
REPORT HIGHLIGHTS –
The Rise of Mind-Body Beauty
While the pandemic years were punctuated by the emotional state known as ‘Languishing’, the cultural mood has shifted towards the pursuit of ‘Flourishing’ – a key trend identified with The State of Beauty 2023 that indicates a growing bias in beauty consumers towards reclaiming ownership over our whole mind-body wellbeing. This trend is driven by greater self-awareness, with 69% of the Adore beauty community having become more aware of their stress and anxiety levels in the past 12 months and more than half now prioritising their health and wellness more than they were pre-pandemic.
The Recalibration of Beauty and Wellness Taboos
From the groundswell of media representation of older women to the normalisation of conversations around women’s health, sexuality and pleasure, the research shows that a more truthful and well-rounded picture of beauty is emerging. In fact, 80% of the Adore Beauty community consider sexual wellness part of self-care and, when asked what wellness categories they would most like to see get more attention in the next 1-2 years, the cohort of 2000+ people ranked menopause care highest, followed by period care and sexual wellness. This trend is captured by a key beauty mindset identified within the report: Taboo, Who?
The Resitribution of Influence
As access to information around beauty and skincare has grown, curation is the new luxury. The way we seek out advice, recommendations and information on beauty is now found in two cohorts: experts and digital communities. This key trend, dubbed in The State of Beauty 2023 as Peer-Reviewing offers consumers the guardrails they crave in order to distil information and make sense of beauty in 2023 and beyond. Brands that can nurture conversations, inform and empower their community, and prioritise empathy and inclusivity will be the stars of this trend in the future.
The Pursuit of Pleasure
With more beauty consumers pursuing ‘pleasure’ as an imperative, Joyscaping is identified as a key trend for the industry. Built around mood-boosting self expression and play, Joyscaping taps into the power of embracing play as an antidote to today’s mental and physical stress. Now and into the immediate future, beauty consumers will seek opportunities to bring joy and play into their everyday by way of colour cosmetics, experiential products and packaging that evokes fun and nostalgia. Shelfie-worthy products, luxurious home-scents and pampering rituals will be increasingly important to the next generation of beauty shoppers in particular.
Primary data sources:
✦ Survey of 2000 Adore Beauty community members in Australia (conducted in May 2023)
✦ Adore community data and analytics
✦ 15-minute online survey comprising 61 questions, with both multiple-choice and open-ended answers
✦ 12 expert interviews
Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.
Customer Service
More From Adore Beauty
Shop with Confidence - Hassle-free 90 day returns
New Zealand
Australia
New Zealand
Terms & Conditions & Privacy Policy. © Adorebeauty – All Rights Reserved
Build id: