Beauty of Joseon

Shop Beauty of Joseon Skincare

Beauty of Joseon combines herbal ingredients from the historic Joseon dynasty with modern formulation technology to address skin concerns while enhancing natural radiance. Founded in South Korea in 2018, the brand draws on Hanbang, traditional Korean herbal medicine, pairing ingredients like ginseng, rice bran and propolis with modern actives such as niacinamide and squalane. For the wider K-beauty and J-beauty range, browse Korean & Japanese skincare.

Best Beauty of Joseon Products for a Hanbang Routine

The Dynasty Cream is the brand's original product, an ultra-nourishing moisturiser built on rice bran water and ginseng root water that also works well for anti-ageing skincare routines. The Glow Serum pairs propolis with niacinamide to help even out redness and uneven tone, and sits well alongside other serums and treatments. The Ginseng Essence Water uses ginseng, known in Korean herbal medicine as "Shincho," to deliver a fast moisture hit early in a routine.

How to Layer Beauty of Joseon in Your Skincare Routine

Start with the Ginseng Essence Water after cleansing and toning to supply hydration, follow with the Glow Serum to target redness and tone, then finish with the Dynasty Cream to seal in moisture. This thinnest-to-thickest order is standard in Korean skincare routines. The formulas are also free from parabens, sulphates and artificial fragrances, making them a reasonable starting point for sensitive skin, though it's worth introducing any new product gradually.