India Williams

About me

I’m an in-house copywriter here at Adore Beauty, dedicated to researching and delivering you the most informed and up-to-date beauty advice.

I started working at Adore Beauty as a Warehouse Assistant in 2018, where I developed an extensive (and kind of frightening) knowledge of our product range. In 2019, I was able to transfer this “skill” to my copywriting role, working across guides, routines, and other content.

In 2017, I graduated from the University of Melbourne with a BA, before completing the Master of Producing in 2019. I now work at the VCA as an academic assistant and split my time between writing, research and producing short and long form content.

When it comes to beauty, I’m all about the facts. I’m interested in figuring out how things work, so I can break it down for you easily. Whether it’s your skin barrier, hormonal acne or scalp function, I’m here to give you clear and succinct information. I'm prepared to be the nerd for us all.

I am also on a personal mission to use my staff discount to try all of the best products from our top brands. No stone will be left unturned. My all-time favourite products include: scalp scrubs, texturising sprays, cream blushes, oil-to-foam body cleansers and Retinol.