India Williams

Beauty Writer  |  Adore Beauty

India Williams

Beauty Writer at Adore Beauty
BEAUTYWISETM Profile
COVERAGE:
  • Sheer
EYE CONCERN:
  • Age Prevention
FINISH - POWDERS:
  • Matte
  • Slight shimmer
FOUNDATION FINISH:
  • Dewy/Luminous
  • Natural/Satin
HAIR CONCERN:
  • Fine or limp hair
  • Oily roots, dry ends
HAIR TYPE:
  • Straight
SKIN CONCERN:
  • Acne, breakouts and blackheads
  • Sensitivity and redness
  • Oiliness and shine
SKIN TYPE:
  • Normal to oily
CHOICES:
  • Sulphate Free
  • Cosmeceuticals
HAIR TEXTURE:
  • Fine
BRANDS:

About me

I’m an in-house copywriter here at Adore Beauty, dedicated to researching and delivering you the most informed and up-to-date beauty advice.

I started working at Adore Beauty as a Warehouse Assistant in 2018, where I developed an extensive (and kind of frightening) knowledge of our product range. In 2019, I was able to transfer this “skill” to my copywriting role, working across guides, routines, and other content.

In 2017, I graduated from the University of Melbourne with first class honours in Screen & Cultural Studies and Media & Communications. In 2019, I graduated from the Victorian College of the Arts with first class honours from the Master of Producing, which I now support in my current role as a Casual Academic Assistant.

I now split my time between writing, research and producing short and long form content. I’m currently working on a slate of projects in development that have partially received private funding.

When it comes to beauty, I’m all about the facts. I’m interested in figuring out how things work, so I can break it down for you easily. Whether it’s your skin barrier, hormonal acne or scalp function, I’m here to give you clear and succinct information. I can be the nerd for us all.

I am also on a personal mission to use my staff discount to try all of the best products from our top brands. No stone will be left unturned. My all-time favourite products include: scalp scrubs, texturising sprays, cream blushes, oil-to-foam body cleansers and Retinol. 

 

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