Free GWP on Kerastase orders |
Shop Now
on all orders above $50
of more than 200 brands
Search brands, products, articles...
Kate Morris
| Founder & Directorat Adore Beauty
About me
Beauty advocate Kate Morris, CEO and founder of AdoreBeauty.com.au, started Australia’s first beauty e-commerce site in 1999 from a garage in Melbourne at the age of 21.
Starting with just $12,000 and two little known cosmetic companies on board, Adore Beauty has since grown to more than 160 brands, 12,000 products, and hundreds of thousands of customers.
A university job on the cosmetic counters led Kate to realise that most women found department stores intimidating and unpleasant. Kate was inspired to create a disruptive beauty shopping experience that empowered consumers.
Something you may not know about Kate:
Nerd, foodie, entrepreneur, shoe junkie. Skincare and sunscreen obsessive. Owns over 50 lipsticks which are all the same colour (pinky-nude-beige). Cannot say no to champagne or pastry.
How long has Kate been in the beauty industry?
Kate has been working in the beauty industry for 25+ years, starting with dusting the Revlon stand as a 15-year-old after-school junior in the local pharmacy.
Articles by Kate Morris
Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.
Customer Service
More From Adore Beauty
New Zealand
Australia
New Zealand