AVEDA Be Curly Advanced (Curly Hair)

Aveda Be Curly Advanced for Curly & Wavy Hair

Aveda Be Curly Advanced is a haircare collection formulated specifically for curly, coily and wavy hair. The range is built around ingredients that expand with wet hair and contract as hair dries, working with your natural curl pattern rather than forcing a shape onto it, and is designed to help reduce frizz and define curls without weighing hair down. Like the rest of the Aveda range, every product in the Be Curly Advanced collection is 100% cruelty free and vegan, with most formulas also sulfate-free.

What's in the Aveda Be Curly Advanced Range

The range spans shampoo and conditioner (including a sulfate-free 1000ml option and a leave-in-friendly Co-Wash for lighter cleansing between washes), plus styling products for different curl needs: the Curl Enhancer Cream for softer, bouncier curls, Curl Perfecting Primers for detangling and prepping wet hair, and Coil Definer Gel for tighter, more defined coils and curls. The Intensive Curl Perfecting Masque is a deeper treatment for weekly use.

Building a Curly Hair Routine

For best results with curly and coily hair, apply styling products to soaking wet hair rather than towel-dried hair, since curl definition sets as hair dries. Avoid brushing curls once dry, as this can break up curl clumps and increase frizz — detangle beforehand with fingers or a wide-tooth comb.

Start with the Be Curly Advanced Shampoo and Conditioner as your base, then layer in a styling product depending on your curl type and desired finish — Curl Perfecting Primers for detangling straight after the shower, Curl Enhancer Cream for a softer set, or Coil Definer Gel for more defined, structured curls. The Co-Wash is a gentler option for curl types that don't need a full shampoo every wash day, and the Intensive Curl Perfecting Masque can be added weekly for extra conditioning.

Looser waves and softer curl patterns tend to suit the Curl Enhancer Cream best, since it defines curl without adding heavy hold. Tighter coils and more structured curl patterns generally hold shape better with the Coil Definer Gel, which offers stronger definition and hold. If you're not sure which suits your hair, the Curl Enhancer Cream Travel size is a lower-commitment way to try the range before committing to the full-size Coil Definer Gel or Curl Enhancer Cream.