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What is Pigmentation? How to Prevent and Treat it with Alpha-H

Maddie Felton (she/her)
by Maddie Felton (she/her)
Updated:
02 Jun 2025
I've been in the beauty industry for 4+ years now, although my background is originally in fine arts. In between researching and publishing our guides, I’m usually snacking and making spontaneous (and somewhat chaotic) choices about what to do with my hair.
When you’re doing your makeup or following your daily skincare routine, do you notice uneven patches of colour on your skin? Pigmentation is the overall usual colouring of a person's skin. But small patches may become darker (hyperpigmentation) or lighter (hypopigmentation) over time for different reasons.
Irregular pigmentation can be congenital or can be caused by factors such as:
  • UV and sun exposure
  • Oestrogen from pregnancy, the Pill, or normal circulating hormones
  • Skin trauma from acne, laser therapy, IPL, chemical peels, and physical trauma
This is where your daily skin routine comes into play. Choose a brand like Alpha-H that specialises in addressing unwanted pigmentation. This approach can help you win the battle against discolouration. Made and developed in Australia, Alpha-H understands the country’s unique climate and how it affects complexions. The brand’s products give fantastic results because they’re formulated with the right ingredients to help make discolouration a thing of the past.
Here are some ways you can update your skincare routine to combat pigmentation.
Start your day with a cult classic
The famous Alpha-H Liquid Gold has grown into a family of products that fit perfectly in your morning routine.
An important component of the range is Glycolic Acid, an exfoliant and one of the most popular alpha-hydroxy acids (AHAs) in skincare products today. Glycolic Acid works by removing dead skin cells to make the skin more radiant.
We all want to glow effortlessly. By adding Alpha-H Liquid Gold Resurfacing Cleansing Cream to your daily routine, you can make your skin smoother, brighter, and plumper.
This cleanser gently exfoliates your skin while removing excess oil and daily impurities. In addition to Glycolic and Lactic Acids, the cream incorporates Lime Pearl AHAs from the native Australian caviar lime to eliminate dry and flaky skin.
Or choose Liquid Gold Perfecting Daywear, which contains micro-encapsulated light-reflecting particles to diffuse the look of imperfections.
Protect and repair with Vitamin C
Alpha H Vitamin C Serum is a dual-purpose powerhouse! This serum can assist in treating existing pigmentation and also prevents further pigmentation from sun damage.
Alpha H Vitamin C Serum contains a potent 20% L-ascorbic acid—a form of Vitamin C—and other antioxidants that can assist in strengthening, firming, and preserving the skin. Studies have shown that Vitamin C can be used to treat and prevent sun damage while promoting collagen production and helping improve skin elasticity and radiance.
To add to your skincare routine, serums should be applied after cleansing and toning. A sunscreen can then be applied over the serum in the morning. At night you can add your favourite moisturiser.

Don’t have time for a professional treatment? Try this …

Sister to the cult classic Liquid Gold, award-winning Alpha-H Instant Facial rejuvenates the complexion just as a salon peel would. This gentle treatment still yields dramatic results. It emulates microdermabrasion to clarify and refine your skin, thanks to powerful botanical extracts. If you haven’t tried AHAs, Instant Facial is a great introduction to them.

Let these products work their magic while you sleep

There’s nothing better than a product that repairs and revitalises your skin overnight.
Beauty Sleep Power Peel is a dynamic, dual-purpose resurfacing treatment that boosts collagen and stimulates cellular renewal while helping reduce sun-induced ageing, acne scarring, and wrinkles. A combination of active ingredients Glycolic Acid, Retinol, Chronodyn, Hydranov-P, and Axolight provides clinical exfoliation and rejuvenation to target the appearance of pigmentation, sun damage, fine lines, and wrinkles. Use 2 evenings a week and wake up to a fresher and firmer complexion.
Created to plump skin and restore luminosity, Liquid Gold 24-Hour Moisture Repair Cream is fast becoming a new cult classic in the Liquid Gold range. This emollient moisturiser helps refresh and revitalise skin with active ingredients such as Argan Stem Cells, Vitamin C, the signature Alpha-H Glycolic Acid, and 24-Karat Gold Flakes. This cocktail helps dissolve dead cells and reduces pigmentation by softening the appearance of sun damage.
Rich with Retinol, Glycolic Acid, and Salicylic Acid, Alpha-H Age Delay Anti-Wrinkle Night Treatment keeps signs of ageing at bay and helps repair damaged skin and rough texture. If you have acne scars or sun damage, this one’s for you.

Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.

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