5 Popular Hair Products That Are *Genuinely* Worth the Hype


One of the most common beauty questions we get from friends, family and strangers on the internet is... but is [insert product] really worth the hype?

Is it worth the money? What's it really like? But is it actually good?

They're all fair questions because without seeing or trying something in real life, it can be hard to know whether a product will or won't work for you. That's where we come in.

It's for this reason we've decided to do a roundup of five popular hair products that are genuinely worth the hype.

From a best-selling shampoo and a cult treatment, to the buzzy new K18 bond mask everyone's raving about, keep scrolling for what you need to know about these very good hair products.

1. Philip Kingsley Elasticizer.

Philip Kingsley ElasticizerPhilip Kingsley Elasticizer

What: Philip Kingsley Elasticizer

Adore customers describe it as: "Magic in a tub" and "worth the hype".

How to use it:

Apply a generous amount to the mid lengths and ends of wet hair before shampoo. Bundle your hair up under a shower cap or towel (the warmth from your head will help it work) and leave in for at least 20 minutes, or overnight. Then rinse, shampoo and condition.

Why it's worth the hype:

  • The world's first and the original pre-shampoo treatment (yep, you use this before shampoo).

  • Elasticizer protects and strengthens hair, prevents breakage, adds shine... basically, what can't it do?

  • Contains hydrolysed elastin protein for strength, castor oil and glycerin for hydration, and olive oil for shine.

  • Originally created for Hollywood actress Audrey Hepburn in the 70s, one of these is sold every two minutes.

  • You can read our full Philip Kingsley Elasticizer review here.

2. K18 Leave-In Molecular Repair Mask.

K18 reviewK18 review

What: K18 Leave-In Molecular Repair Mask 50ml

Adore customers describe it as: "A game-changer" and "I would 100 per cent recommend it".

How to use it:

1. After shampooing your hair, towel dry it and section.

2. Apply the mask to each section of hair following the handy guide included in the packaging that tells you how many pumps you'll need for each section.

3. Don't rinse the mask out. Let hair air dry, or leave in for just four minutes before drying with a hairdryer.

Why it's worth the hype:

  • This leave-in protein bond repair mask is incredible, but it's not like other treatments so there are rules to follow:

    • You only need a tiny amount (hint: it's less than you think). Using too much will leave hair with a residue. Plus, it's expensive so you're only wasting product - and money.

    • When you first get this treatment, use it for four washes in a row. After that, every four to six washes is plenty.

    • Regular dry shampoo users, use a clarifying shampoo or scalp scrub before going in with this treatment so it can properly penetrate the hair.

    • Don't condition your hair before using this mask.

  • Also comes in the small K18 Leave-In Molecular Repair Mask 5ml trial size.

  • You can read our full K18 hair review here.

3. VIRTUE Exfoliating Scalp Treatment.

virtue exfoliating scalp treatmentvirtue exfoliating scalp treatment

What: VIRTUE Exfoliating Scalp Treatment

Adore customers describe it as: "The best part of washing my hair!" and the thing that "changed my mind about scalp scrubs".

How to use it:

Use in place of your conditioner once a week after shampooing. Apply this treatment to your scalp and hair, gently massaging for a few minutes. Rinse well, and you’re all set.

Why it's worth the hype:

  • Our beauty editor Amy reckons this product doesn't actually get enough credit, maybe because it's not like other 'scalp scrubs'.

  • This a conditioning scalp treatment with coconut, jojoba and melon oils - think of it as a hybrid of an exfoliating scrub and a deeply nourishing hair mask.

  • Combines physical, chemical and enzymatic exfoliation with rice, BHAs (beta hydroxy acids) and fruit enzymes, but it won't leave your hair feeling gritty or flaky.

  • Surprisingly, you can massage the thick, creamy mask right into your roots, and it won't make them feel heavy or greasy (unless you have super fine hair, then stick with a traditional scrub like Christophe Robin Cleansing Purifying Scrub or a clarifying shampoo).

  • Bonus: You can also get it in the VIRTUE Scalp & Hair Treatment Kit value bundle.

4. ALTERNA HAIR Restructuring Bond Repair 3-in1 Sealing Serum.

What: ALTERNA HAIR Restructuring Bond Repair 3-in1 Sealing Serum 50ml

Adore customers describe it as: "An excellent leave-in serum" and a "holy grail for chemically-treated hair".

How to use it:

This product works on wet or dry hair. Apply one pump as the last step on damp or dry hair, or add a couple of pumps to your conditioner to turn it into a hair mask.

Why it's worth the hype:

  • A caviar-enriched three-in-one treatment to repair brittle, over-processed hair.

  • This triple-action concentrate instantly repairs, protects, and seals damaged hair strands and split ends in one step.

  • You only need a tiny bit and it's colour-safe.

  • Seals your hair cuticles for up to 10 washes.

5. Olaplex No.3.

What: Olaplex Hair Perfector No.3 Home Treatment

Adore customers describe it as: "The best hair product on the market" and a "hair God".

How to use it:

Use once a week (no more than 2-3 times a week!). Dampen hair with a spray bottle and comb through a generous amount of product ensuring an even distribution. Leave on for a minimum of 10 minutes (overnight, if you can!) and rinse thoroughly. Shampoo and condition as usual.

Why it's worth the hype:

  • The original at-home Olaplex hair treatment version of the previously salon-only Olaplex professional service.

  • Gained a cult status for its ability to repair severely damaged or over processed hair, with noticeable results after just one wash.

  • This protein bond repair leave-in treatment repairs broken bonds that make up the protein structure of the hair.

  • Helps to reduce frizz for softer, shinier hair.

You can learn more about why Olaplex is worth the hype in our Olaplex YouTube video here!

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