If there’s one thing I’ve accepted in my 30s, it’s that I really like spending my money on looking and feeling good.
Meaning, I’ll never skip a nail appointment, my hair will always be blown out and I’ll take a couple of styling tools every time I travel.
My friends and family roll their eyes at my antics, but I like to think of myself as a self-sufficient high-maintenance queen. However, I can admit that colouring and styling my hair as frequently as I have in my 20s and 30s has definitely left me with some (much expected) damage.
From split ends to dull strands, my hair has been through it all and time and time again, I’ve been able to resuscitate it to its luscious glory.
My secret? Redken’s ABC range.
It’s haircare that ACTUALLY works because it’s rooted in science and backed with tried and tested formulations.
I’ve been lucky enough to trial this range for the last two months AND be taken backstage at fashion week to talk to some experts about just how to achieve healthier hair in just 4 steps...
1. Pre-rinse: Redken ABC Intensive Treatment.
What: Redken Acidic Bonding Concentrate Intensive Treatment 150ml
Fast facts:
The Redken treatment repairs broken, damaged hair for a smoother mane with less breakage.
It reinforces weakened bonds and prepares hair for the full benefits of the Acidic Bonding Concentrate Shampoo and Conditioner.
My Redken treatment review:
I know what you’re thinking… a pre-rinse?
Yes, a pre-rinse. Because this intensive pre-shampoo treatment is the secret sauce to start the repair process.
It’s formulated with Redken’s highest level of citric acid + bonding care complex meaning it goes to work on those broken ends.
Just like SPF, a good prep step never hurt. To get the process started, apply it to wet hair, leave it on for 5-10 minutes and rinse.
Did I mention the texture is thick and dense meaning your stressed-out strands will soak it RIGHT up!