You know that feeling you get when you're brushing your hair and thousands of tiny bits of snapped hair fall all over the floor?
It's my number one beauty-related bug-bear. Even though I know breakage is inevitable - being an artificial blonde who's gone through several years of bleaching and processing - it still upsets me on a daily basis.
To stop hair snapping, you've got two options. The first (obvious and kind of annoying) one is to get regular trims with your hairdresser to keep your hair in top condition at all times.
The second? Stay on top of your at-home hair maintenance to increase the resilience of your hair. When it comes to at-home hair treatments, one brand immediately springs to mind... it's Olaplex.
And whaddayaknow, they've just launched a brand new hair treatment. Keep scrolling for everything you need to know about Olaplex No.0, plus my road test and review.
What Is Olaplex?
Olaplex may have only been around for a few years, but it’s garnered a huge cult following.
Their treatments are regularly offered in salons nation-wide, and the brand's at-home products are known to combat breakage, working a treat on damaged or stressed hair.
In fact, the Olaplex Hair Perfector No.3 Home Treatment is one of the best-selling hair products on Adore Beauty and sells out constantly.
You may also be familiar with the other Olaplex take-home products: No. 4 and No. 5 are a shampoo and conditioner duo that extend the life of your Olaplex treatment, No. 6 is a Bond Smoother that works as a leave-in cream, and No. 7 is an oil that strengthens and nourishes.
Oh, and if you’re wondering where on earth No. 1 and No. 2 went, they’re the in-salon treatments we really, really, REALLY recommend you try.
Aside from its chic, minimalist packaging, Olaplex's unique selling point is the technology found in its formulas. Each product aims to repair broken bonds, increase strength, restore elasticity and protect your hair follicles from further damage.
Watch Adore Beauty's hair expert Millie explain the difference between all the Olaplex products in our Ultimate Guide to Olaplex YouTube video below!