The Best Silver & Purple Shampoos in NZ to Tone Blonde and Grey Hair
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Is your blonde getting dull and brassy? We've put together a list of our favourite purple and silver toning shampoos in NZ to get the ash blonde hair of your dreams.
If you have bleach blonde hair, ash blonde highlights, balayage, grey hair, silver hair or are a natural blonde needing some vibrancy, we have you covered. Whether you are a home box-dye blonde or a salon blonde, these shampoos will keep your colour looking fresh in between dye treatments.
Side note, you can also check out this article about masks for coloured hair.
What Is Purple Shampoo?
Purple shampoos are typically infused with intense purple-blue pigments which counteract brassy, orange, and dull tones in both blonde and grey hair.
Usually blonde hair will fade to a warm, brassy colour if not maintained, and sometimes can even go yellow or green due to external factors like swimming in chlorinated pools.
If you look at a colour wheel (flashback to year 7 art class) you'll see that purple is opposite yellow, which means purple pigment in haircare will neutralise those unwanted orange, yellow and green tones.
Why don't we want brassy hair? Well it's purely personal preference.
If you have beautiful golden, honey blonde or strawberry blonde hair and want to keep it warm, don't use a purple shampoo. Instead go for a generic colour-safe shampoo such as L'Oreal Professionnel Vitamino Color Spectrum.
However if you have ash, platinum or cool blonde hair and want to keep the creamy, cool colour, check out the below haircare products.
Purple Versus Silver Shampoo
Typically, "purple" shampoos are targeted at blondes and "silver" shampoos are targeted at grey hair, however they essentially do the same thing and often have the same purple-hued tones in them.
You'll find many silver shampoos, such as our Matrix pick below, that are marketed for blondes as well, so most of the time they're interchangeable.
So you can safely use any silver or purple toning shampoo on any grey and blonde hair - focus less on the name of the product and more on the individual formula that suits your hair needs.
How to Use Purple Shampoo
Purple shampoo is a more intensive treatment than your everyday pick.
If you start using a silver or purple shampoo every day, you may even notice your hair going a little blue-toned.
Instead, reach for your purple or silver shampoo just once a week (or every other wash) and leave on for 3-5 minutes to notice instant benefits.
Do you need a full purple haircare routine with the matching conditioner or mask? No, but it is recommended for best results.
Can you use a purple conditioner instead of a shampoo? Yes, but you will find that shampoos usually have better colour-depositing properties compared to conditioners and masks.
Best for Grey and White Hair
Purple and silver shampoos aren't just for colour-treated blondes - they work just as well on natural grey and white hair, which is prone to the same yellowing from minerals, product buildup and UV exposure. Matrix Total Results Color Obsessed So Silver Shampoo, MOROCCANOIL Blonde Perfecting Purple Shampoo and evo Fabuloso Platinum Blonde Toning Shampoo are all formulated to work on grey hair as well as blonde, per their product listings.
1. Matrix Total Results Color Obsessed So Silver Shampoo
- 4.3 star rating (46 reviews)
- Formulated for blonde, grey and white hair
Matrix Total Results Color Obsessed So Silver Shampoo is a salon-favourite pick that neutralises brassy warmth and dull yellow tones, whether you're maintaining colour-treated blonde or working with naturally grey or white hair.
It's a great all-rounder if you want reliable toning, and it pairs well with a lightweight conditioner rather than a heavy one so the violet pigment isn't diluted.
2. Redken Color Extend Blondage Shampoo
- 4.4 star rating (30 reviews)
- Matching Conditioner
Redken Color Extend Blondage Shampoo is a great choice for those with thick, unmanageable, or damaged hair.
This Redken hair cleanser is enriched with Triple Acid Protein Complex (amino, citric, and maleic acids) and Wheat Protein. These strengthening ingredients blend perfectly with violet pigments to tone, strengthen, and brighten all in one.
If you're looking to refresh your locks while increasing manageability and resistance to damage, this may just be the best blonde toning shampoo in NZ for you.
3. MOROCCANOIL Blonde Perfecting Purple Shampoo
- 5.0 star rating (a small number of reviews so far, but strong early feedback)
- Contains argan oil
MOROCCANOIL Blonde Perfecting Purple Shampoo 200ml tones brassy blonde, highlighted or grey hair while working in argan oil for extra softness, so it's a good pick if you want conditioning benefits alongside the toning effect.
4. evo Fabuloso Platinum Blonde Toning Shampoo
- 4.6 star rating (52 reviews)
- Also suitable for grey hair
- Matching Conditioner and Leave-In Mist
- Vegan
Speaking of intense colour, evo Fabuloso Platinum Blonde Toning Shampoo 250ml packs a punch with it's rich, violet pigment.
The Evo Fabuloso range is known for it's intensity, with a range of colours to choose from in the conditioning treatment (including brown, which we have reviewed for you here).
For a bright, creamy blonde, you will likely only need to use Evo Fabuloso couple weeks or so, and leave it on for 1-3 minutes while you shower.
Some purple toning formulas are quite drying, but Evo Fabuloso isn't at all (along with the other shampoos on this list!) so you can feel safe in Evo's hands.
5. Mr. Smith Blond Shampoo
- 4.9 star rating (8 reviews)
Mr. Smith Blond Shampoo is one of our highest-rated purple shampoos, with reviewers consistently happy with the toning result on blonde and lightened hair.
As with any purple shampoo, start with once or twice a week and adjust based on how quickly your colour picks up warmth.
6. De Lorenzo Novafusion Silver Shampoo
- Australian made and vegan
- Matching Conditioner
You may know De Lorenzo from your salon but it's now available at Adore Beauty!
De Lorenzo Novafusion Silver Shampoo 250mL is another great value option for reducing brassy yellow tones in blonde hair. It's a newer addition to our range and doesn't have customer reviews yet, so let us know how you get on if you try it.
It gently cleanses without stripping moisture and has the added bonus of protecting hair against UV-related colour fade thanks to it's organic rooibos extract.
De Lorenzo Novafusion also contains coconut fatty acids, Australian kakadu plum and birch extracts for an all around great quality clean.
Shop All The Products Mentioned
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