Desperate to see more results, we invited three blonde beauties – Brooke, Shontina and Annaliese – to experience the Best Blonde range and have personalised consultations with Pureology’s ambassador, Chad Wijayatilake.
Since I knew you’d all have questions, I asked Chad everything you want to know before you invest in yet another blonde shampoo:
How do different blondes get the best result?
“If you’re more of a creamier blonde, leave the shampoo in for 1 to 3 minutes and rinse out. You can leave the conditioner in your hair for 1 to 3 minutes and rinse out thoroughly. If you’re more of a platinum blonde and can’t stand warm tones in your hair – shampoo twice and leave in hair for 5 minutes, rinse out thoroughly and leave in the conditioner for up to 15 minutes. You’ll get the coolest blonde you’ve ever had.”
What makes this formula so potent?
“The reason why Pureology’s Strength Cure Best Blondes is so good is that the shampoo has a violet tone that counteracts yellow, and the half blue and the half violet toner in the conditioner counteracts orange and yellow. It really controls any unwanted warmth – it’s the most effective purple shampoo I have ever used.”
What other benefits, apart from toning, does this formula offer?
“Best Blondes not only takes care of unwanted warmth but also strengthens the hair. Strengthening Keravis help replace the cysteine bonds and heals the micro-scarred cuticle to restore strength, leaving hair feeling soft and shiny. Not to mention Pureology’s exclusive anti-fade complex is also in there to help protect your colour from the harsh UV rays.”
Is it really necessary to use the conditioner too?
“Yes, it’s really important to get the conditioner. Conditioner helps close the hair cuticle back down after the shampoo and also softens and adds shine to the hair. If you are more of a creamy blonde, then the Best Blondes Conditioner can be replaced by the regular Strength Cure conditioner instead.”