You’re Not Going To Believe The Results Of This Blonde Shampoo
I'm Adore Beauty's resident beauty newbie. Before working at Adore, I was travelling the world for 4 months with just one tiny tube of Jurlique moisturiser. I washed my face with warm water and used olive oil as a deep conditioning treatment. Oh, how things have changed!
Pureology's Strength Cure Best Blondes range neutralised brassiness and noticeably brightened ashy, colour-treated blonde hair after one wash while also strengthening and smoothing damaged strands. This piece tests the shampoo, conditioner and treatment with Pureology ambassador Chad Wijayatilake and gives exact timing and usage tips for creamy versus platinum blondes.
Top Insights From This Guide
- Neutralise brassiness and instantly brighten ashy tones after one wash
- Use the shampoo and conditioner together to strengthen and rebuild damaged hair
- Creamy blondes: leave shampoo 1 to 3 minutes, conditioner 1 to 3 minutes
- Platinum blondes: shampoo twice, leave shampoo 5 minutes, conditioner up to 15 minutes
This ‘before and after’ photo below was my first real introduction to Pureology’s new Strength Cure Best Blonde range. This result was after ONE wash.
Gobsmacked, I immediately needed to find out how this formula was different to all the others on the market.
Desperate to see more results, we invited three blonde beauties – Brooke, Shontina and Annaliese – to experience the Best Blonde range and have personalised consultations with Pureology’s ambassador, Chad Wijayatilake.
Since I knew you’d all have questions, I asked Chad everything you want to know before you invest in yet another blonde shampoo:
How do different blondes get the best result?
“If you’re more of a creamier blonde, leave the shampoo in for 1 to 3 minutes and rinse out. You can leave the conditioner in your hair for 1 to 3 minutes and rinse out thoroughly. If you’re more of a platinum blonde and can’t stand warm tones in your hair – shampoo twice and leave in hair for 5 minutes, rinse out thoroughly and leave in the conditioner for up to 15 minutes. You’ll get the coolest blonde you’ve ever had.”
What makes this formula so potent?
“The reason why Pureology’s Strength Cure Best Blondes is so good is that the shampoo has a violet tone that counteracts yellow, and the half blue and the half violet toner in the conditioner counteracts orange and yellow. It really controls any unwanted warmth – it’s the most effective purple shampoo I have ever used.”
What other benefits, apart from toning, does this formula offer?
“Best Blondes not only takes care of unwanted warmth but also strengthens the hair. Strengthening Keravis help replace the cysteine bonds and heals the micro-scarred cuticle to restore strength, leaving hair feeling soft and shiny. Not to mention Pureology’s exclusive anti-fade complex is also in there to help protect your colour from the harsh UV rays.”
Is it really necessary to use the conditioner too?
“Yes, it’s really important to get the conditioner. Conditioner helps close the hair cuticle back down after the shampoo and also softens and adds shine to the hair. If you are more of a creamy blonde, then the Best Blondes Conditioner can be replaced by the regular Strength Cure conditioner instead.”
