If beauty signatures were a thing (are they?), I like to think mine would be my glowy, luminous makeup aesthetic.
I’m certainly no pioneer, but it’s one sub-section of beauty I feel I’ve nailed down to a fine science (unlike winged liner, which is in the too hard basket for me).
Scroll Instagram and you'll see selfie after selfie of people with ridiculously glowy skin captioned #nofilter or #nomakeup. But here's the thing - good lighting aside, I'd bet my highlighter that aforementioned no makeup look actually involved... several makeup products.
How do I know this? Because I’ve also spent a great deal of time perfecting the 'lit from within' makeup technique for that IRL Paris filter you can see below.
I'm the first to admit, life isn’t a Maybelline commercial. I wasn’t born with it. Instead, I’ve got a finely-tuned set of products that deliver glowy, dewy radiance, but in a way that feels believable. Pores and all.
So, keep scrolling for my 'Instagram skin' makeup routine. There are a few steps, but I promise you the reward (glow) is worth it – even if just for the selfie.
Firstly, What Is Instagram Skin?
'Instagram skin' is a term I use loosely because it can feel problematic (I could write a thesis on filters, but we can save that for another day).
In the context of this article, my definition of Instagram skin stems from the countless DMs I’ll receive asking me how I get my skin so glowy whenever I post a shameless selfie.
Basically, it’s skin that glows, sans filter!
You can also watch Ruchi Page's glowy makeup video in our YouTube tutorial below!