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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

How To Get A Luminous Glow with Benefit Cosmetics
Erase Large Pores with Benefit's POREfessional Range
How to Apply Benefit Hoola Bronzer For Glowing Skin
What Are The Best Products From Benefit Cosmetics?

Recent reviews on Benefit Cosmetics products

Benefit The POREfessional Primer 22mLBenefit The POREfessional Primer 22mL
Benefit Cosmetics
Benefit The POREfessional Primer 22mL
$60.00

not the best

not a fan of this product, i feel like it did fill in pores and fine lines i just didn't like the texture of it and feel like ot rubs off easily and didn't make makeup last longer.
Benefit Hoola Matte BronzerBenefit Hoola Matte Bronzer
Benefit Cosmetics
Benefit Hoola Matte Bronzer
$58.00

Bronze Goddess

Absolutely love this bronzer, such a beautiful tone, and fits well with all skin tones.
Benefit They're Real! Lengthening MascaraBenefit They're Real! Lengthening Mascara
Benefit Cosmetics
Benefit They're Real! Lengthening Mascara
$48.00

Luscious Lashes

Love this mascara, not only is the packaging sophisticated, it leaves your lashes thick, lengthened and separated without creating clumps, even when applying more then one coat. My holy grail.