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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

Ultimate Guide to Benefit Cosmetics
Pro Tips: How to Use Benefit's New Brow Collection
Erase Large Pores with Benefit's POREfessional Range
5 Must-Have Benefit Products For Dewy Glowing Skin

Recent reviews on Benefit Cosmetics products

Benefit The POREfessional Mini Primer 7.5mlBenefit The POREfessional Mini Primer 7.5ml
Benefit Cosmetics
Benefit The POREfessional Mini Primer 7.5ml
$24.00

Love it

This feels like a primer should. I feel that it smoothes out my pores and fine lines, and my skin isn't soaking up the foundation like it usually does. A protective barrier from excess oils and pollutants!
Benefit Gimme Brow + Mini Fibre GelBenefit Gimme Brow + Mini Fibre Gel
Benefit Cosmetics
Benefit Gimme Brow + Mini Fibre Gel
$24.00

Not quite Boy Brow

I wanted the boy brow look and purchased this in the hope of give me the bushy brow look. However, I found that the pigment is not great and it doesn't really make your brow stick up unless you have alot of hair or already thick brows. For the price I will probably try something different, but if you are looking for something more natural then maybe you will like this.
Benefit Hoola Bronzing Powder MiniBenefit Hoola Bronzing Powder Mini
Benefit Cosmetics
Benefit Hoola Bronzing Powder Mini
$29.00

Holy Grail for a reason

This bronzer is honestly amazing, the shad is the perfect mix between bronzer and contour shade. The only downside to this is the packaging... it looks cute but once you're down to the last of the product it's so hard to get the conners!