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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

Pro Tips: How to Use Benefit's New Brow Collection
Get The Dewy Model Look With Benefit Cosmetics
Our 6 Best Lash Product Picks From Benefit
Benefit's Dr Feelgood Mattifying Balm: Absorbing Your Excess Oil

Recent reviews on Benefit Cosmetics products

Benefit GoGo Tint Cheek and Lip Stain
Benefit Cosmetics
Benefit GoGo Tint Cheek and Lip Stain
$36.00

Great lip colour

I use this as a go-to stain fo the lips. Shows up as a gorgeous bright pink. It does fade over time, but the colour is intense enough to make an impression.
Benefit Benetint Cheek & Lip Stain
Benefit Cosmetics
Benefit Benetint Cheek & Lip Stain
$36.00

Great cheek and lip colour

Beautiful colour, very buildable. Only need a dot or two on the cheeks and the colour can be built up on the lips. Be sure to blend in on the cheeks ASAP or it may stain darker on the original dot.
Benefit Posietint Cheek & Lip Stain
Benefit Cosmetics
Benefit Posietint Cheek & Lip Stain
$36.00

Best cheek colour

I use this specifically for my cheeks. It really brightens up my complexion. The light pink makes my fair skin look glowy rather than ruddy like deeper pink and coral shades. I also dab some on my lips for a light stain, but it does fade pretty fast.