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Moroccanoil's story began when co-founder Carmen Tal was traveling in Israel. She had her hair coloured, but the process left her hair badly damaged. A friend took Tal to a salon, where Tal experienced a restorative hair oil treatment for the first time. Tal loved the transformation of her hair from damaged, dry, and lifeless to shiny, smooth, and manageable.

Inspired by the results, Tal set out to research the unique benefits of various oils on the hair. At the time, oil was not a popular ingredient in hair treatments, but Tal and her husband teamed up with a group of visionaries to perfect an amazing formula: Moroccanoil.

Moroccanoil contains a proprietary blend of argan oil that is rich in vitamins A, E, and F (omega-6) to improve elasticity and provide powerful antioxidant protection. The one-of-a-kind hair treatment also contains UV protectors and phenols to shield against environmental stressors.

Moroccanoil’s argan oil is processed under the strict guidelines of the Fair Trade Program, which provides substantial socioeconomic support to thousands of families in the Souss-Massa region of Morocco. Revenues from this project provide income to families and help improve the working conditions of rural women. The money is also used for reading, writing, and management classes, as well as for modern infrastructure and technology that facilitate harvesting and ensure long-term management of the argan forest.


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Recent reviews on MOROCCANOIL products

MOROCCANOIL Volumising Mousse - 250mL
MOROCCANOIL
MOROCCANOIL Volumising Mousse - 250mL
$53.56

Not the best for volume

I love using this to make my hairstyle last, but in terms of volume this isn't the best product. Nonetheless, it's amazing for styling everyday and it's non sticky!
MOROCCANOIL Ceramic Barrel Brush 35mm
MOROCCANOIL
MOROCCANOIL Ceramic Barrel Brush 35mm
$37.92

Add this to your “notify me” list!

This product is always on backorder because it is THAT GOOD! For a ceramic round brush that is affordable, this works a treat! I don’t use it every day, only when I wear my hair down. But when I do, woo hoo hoo, does my hair look silky smooth and voluminous! I have long thin strands and a lot of them, and I just love how I can add a little wave by my fringe and on the ends. It brings all my flyawa...
Moroccanoil Smoothing Lotion
MOROCCANOIL
Moroccanoil Smoothing Lotion
$64.73

Bland

I’m not exactly sure what this does for my hair, I have bleached blonde dry hair and it doesn’t seem to do anything but make my hair more greasy.

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