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Moroccanoil's story began when co-founder Carmen Tal was traveling in Israel. She had her hair coloured, but the process left her hair badly damaged. A friend took Tal to a salon, where Tal experienced a restorative hair oil treatment for the first time. Tal loved the transformation of her hair from damaged, dry, and lifeless to shiny, smooth, and manageable.

Inspired by the results, Tal set out to research the unique benefits of various oils on the hair. At the time, oil was not a popular ingredient in hair treatments, but Tal and her husband teamed up with a group of visionaries to perfect an amazing formula: Moroccanoil.

Moroccanoil contains a proprietary blend of argan oil that is rich in vitamins A, E, and F (omega-6) to improve elasticity and provide powerful antioxidant protection. The one-of-a-kind hair treatment also contains UV protectors and phenols to shield against environmental stressors.

Moroccanoil’s argan oil is processed under the strict guidelines of the Fair Trade Program, which provides substantial socioeconomic support to thousands of families in the Souss-Massa region of Morocco. Revenues from this project provide income to families and help improve the working conditions of rural women. The money is also used for reading, writing, and management classes, as well as for modern infrastructure and technology that facilitate harvesting and ensure long-term management of the argan forest.


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Recent reviews on MOROCCANOIL products

MOROCCANOIL Ceramic Barrel Brush 55mm
MOROCCANOIL
MOROCCANOIL Ceramic Barrel Brush 55mm
$42.00

Not bad

It is lightweight to hold but doesn't rotate as smoothly as I would have expected it to. No frizz and shiny hair after the blowout. Good value for money overall.
MOROCCANOIL Ceramic Barrel Brush 55mm
MOROCCANOIL
MOROCCANOIL Ceramic Barrel Brush 55mm
$42.00

Good for shorter locks

I thought the brush would be bigger as i am used to using a mega round brush. I find it doesn't grab enough hair and takes forever to blow dry if you have long hair. A bigger brush cuts the time in half. The quality doesn't seem up there, but it is light to hold.