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Moroccanoil's story began when co-founder Carmen Tal was traveling in Israel. She had her hair coloured, but the process left her hair badly damaged. A friend took Tal to a salon, where Tal experienced a restorative hair oil treatment for the first time. Tal loved the transformation of her hair from damaged, dry, and lifeless to shiny, smooth, and manageable.

Inspired by the results, Tal set out to research the unique benefits of various oils on the hair. At the time, oil was not a popular ingredient in hair treatments, but Tal and her husband teamed up with a group of visionaries to perfect an amazing formula: Moroccanoil.

Moroccanoil contains a proprietary blend of argan oil that is rich in vitamins A, E, and F (omega-6) to improve elasticity and provide powerful antioxidant protection. The one-of-a-kind hair treatment also contains UV protectors and phenols to shield against environmental stressors.

Moroccanoil’s argan oil is processed under the strict guidelines of the Fair Trade Program, which provides substantial socioeconomic support to thousands of families in the Souss-Massa region of Morocco. Revenues from this project provide income to families and help improve the working conditions of rural women. The money is also used for reading, writing, and management classes, as well as for modern infrastructure and technology that facilitate harvesting and ensure long-term management of the argan forest.


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Recent reviews on MOROCCANOIL products

MOROCCANOIL Hydrating Duo Pack 500mlMOROCCANOIL Hydrating Duo Pack 500ml
MOROCCANOIL
MOROCCANOIL Hydrating Duo Pack 500ml
$99.95

Severely dehydrating

I really like this pack for money for value reasons but past that I don’t actually like the range at all. For a hydrating shampoo and conditioner, my hair has never felt so straw like and dry (it was honestly worse that a blonde toner which dries out my hair like crazy). The scent was really nice but I also have naturally oily hair and this shampoo and conditioner made it horrific! I have trained my hair to wash 1-2 times a week and I needed to wash my hair the following morning after using this. Very disappointed.
MOROCCANOIL Hydrating Shampoo 250mlMOROCCANOIL Hydrating Shampoo 250ml
MOROCCANOIL
MOROCCANOIL Hydrating Shampoo 250ml
$42.00

Severely dehydrating

For a hydrating shampoo, my hair has never felt so straw like and dry (it was honestly worse that a blonde toner which dries out my hair like crazy). The scent was really nice but I also have naturally oily hair and this shampoo made it horrific! I have trained my hair to wash 1-2 times a week and I needed to wash my hair the following morning after using this. Very disappointed.
MOROCCANOIL Hydrating Conditioner 250mlMOROCCANOIL Hydrating Conditioner 250ml
MOROCCANOIL
MOROCCANOIL Hydrating Conditioner 250ml
$42.00

Severely dehydrating

I don’t actually like the range at all. For a hydrating conditioner, my hair has never felt so straw like and dry (it was honestly worse that a blonde toner which dries out my hair like crazy). The scent was really nice but I also have naturally oily hair and this shampoo and conditioner made it horrific! I have trained my hair to wash 1-2 times a week and I needed to wash my hair the following morning after using this. Very disappointed.