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Moroccanoil's story began when co-founder Carmen Tal was traveling in Israel. She had her hair coloured, but the process left her hair badly damaged. A friend took Tal to a salon, where Tal experienced a restorative hair oil treatment for the first time. Tal loved the transformation of her hair from damaged, dry, and lifeless to shiny, smooth, and manageable.

Inspired by the results, Tal set out to research the unique benefits of various oils on the hair. At the time, oil was not a popular ingredient in hair treatments, but Tal and her husband teamed up with a group of visionaries to perfect an amazing formula: Moroccanoil.

Moroccanoil contains a proprietary blend of argan oil that is rich in vitamins A, E, and F (omega-6) to improve elasticity and provide powerful antioxidant protection. The one-of-a-kind hair treatment also contains UV protectors and phenols to shield against environmental stressors.

Moroccanoil’s argan oil is processed under the strict guidelines of the Fair Trade Program, which provides substantial socioeconomic support to thousands of families in the Souss-Massa region of Morocco. Revenues from this project provide income to families and help improve the working conditions of rural women. The money is also used for reading, writing, and management classes, as well as for modern infrastructure and technology that facilitate harvesting and ensure long-term management of the argan forest.


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38 products found.
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Recent reviews on MOROCCANOIL products

Moroccanoil Smoothing LotionMoroccanoil Smoothing Lotion
MOROCCANOIL
Moroccanoil Smoothing Lotion
$68.00

Love this product after washing hair

I love using this product after washing my hair. It makes my hair so easy to manage and leaves it feeling so soft, and lets not forget to mention how great it smells!
MOROCCANOIL Moisture Repair Shampoo 250mlMOROCCANOIL Moisture Repair Shampoo 250ml
MOROCCANOIL
MOROCCANOIL Moisture Repair Shampoo 250ml
$42.00

Lovely shampoo

I love the moroccanoil shampoo, it smells incredible and makes hair really easy to manage. I noticed that I didn't have to wash my hair as much as some other shampoos as I usually get really oily hair after a couple of days.
MOROCCANOIL Moisture Repair Conditioner 250mlMOROCCANOIL Moisture Repair Conditioner 250ml
MOROCCANOIL
MOROCCANOIL Moisture Repair Conditioner 250ml
$42.00

Expensive but amazing

I love this conditioner, it leaves hair so soft and so easy to brush. I have heard from a few people though that it is one of those products you need to continue using for years to really notice a difference. It smells absolutely incredible!
MOROCCANOIL Curl Defining CreamMOROCCANOIL Curl Defining Cream
MOROCCANOIL
MOROCCANOIL Curl Defining Cream
$60.00

Left hair oily

I was so excited to try this product, and it smells amazing, however, it left my hair super oily after use, and I only used one pump. I do have fine hair though, so that could be the reason.