In today’s ingredient-conscious culture, it seems there’s a new all-natural brand on the market every time you turn around. The beauty industry is booming, and it can be hard to sift through tons of green and eco-conscious reviews to find what’s best for you. Luckily, many reputable brands have been doing all-natural, botanical beauty for ages. Among these, the brand that stands out as a long-running safe bet for fabulous results is AVEDA.
Read on to discover more about Aveda hair products, shampoo reviews, and everything in between.
Who are AVEDA, and where are their products made?
AVEDA, an industry leader in haircare, skincare, and beauty education, has been harnessing the unique power of botanicals since its inception in 1978. Founder Horst Rechelbacher was inspired to create the AVEDA line after a trip to India, where he was introduced to Ayurveda, one of the world’s oldest medicinal practices. Ayurveda rests on the belief that true wellness comes from a delicate balance of mind, body, and spirit. Natural extracts for all three form a holistic approach to self-care. Rechelbacher loved this idea, and with the creation of his first product in his kitchen sink—a clove shampoo—AVEDA was born.
AVEDA today has grown far and wide from its founder’s home in Blaine, Minnesota. The company headquarters, however, is still in Minnesota—Minneapolis, to be exact—and maintains the brand’s focus on clean, natural and unique products infused with ayurvedic remedies. Owned today by Estée Lauder, AVEDA is a cruelty-free and vegan brand that doesn’t test on animals, preserving peace and harmony for all creatures, big and small. AVEDA has also become a household name for hairstylists, with education centres throughout the United States that educate future stylists in aesthetics and hairstyling. Now their curly hair products, beauty range and more are available across NZ!
Are All AVEDA Products in NZ Natural?
AVEDA specialises in formulas that nourish the body and entice the senses. From stimulating shampoos like Shampoo to powerfully potent conditioners like Aveda Invati™ Advanced Thickening Conditioner 200ml, AVEDA blends the transformative power of plants with ancient Indian ayurvedic methods to create products that promote wellness of mind, body, and spirit. The natural extracts infused in each AVEDA product provide the best ingredients for your skin and hair woes and potent aromatherapy to boost your experience with every use. AVEDA products go beyond skin deep, leaving your hair and skin looking stunning while keeping your mind and spirit soothed and nurtured.
Are AVEDA Hair Products in NZ Sulfate-Free?
AVEDA’s commitment to creating shampoo and hair products that nourish and refresh the mind and body doesn’t stop at including ayurvedic extracts and remedies. AVEDA doesn’t use sodium lauryl sulphate (SLS) or sodium lauryl ether sulphate (SLES) in its products. These ingredients, often linked to dryness, scalp, and curly hair irritation can strip natural oils from the skin. That’s what prompted AVEDA to use only safe, naturally derived surfactants in its products. No matter your level of sensitivity, you’re likely to find secure, soothing options in the AVEDA line. For those with severe ingredient sensitivities in NZ and Oz, Aveda Shampure Nurturing Shampoo 250ml orAveda Sap Moss Weightless Hydration Shampoo 200ml are great options to maintain a smooth, calm scalp and soft, shiny locks—no itching or burning included.
