I Tried the Benefit Brightening Concealer That Promises to Hide Dark Circles

Let's be real, concealers are lifesavers.

They are there for us through sleepless nights and uninvited pimples.

And remember when concealer helped hide hickeys from the parents back in the day?

Good times.

I've tried a fair few concealers during my makeup-wearing career and, like dating, there are certain red flags and green flags I look for (or look out for) when trialling a new product.

Concealer red flags like:

• Thick, cakey concealers that crease.

• Formulas that feel like you're playing Tug-of-War with your skin when blending out.

• Concealers that move and settle in the creases of my skin.

• Concealers that disappear after a few hours of wear, never to be seen again.

On the other hand, some of the signs of a great concealer include:

• Lightweight concealers that blend seamlessly into the skin.

• A bright but natural finish to help me appear rested.

• Buildable formulas for the days I need some extra coverage.

• Longevity, because who can be bothered touching up concealer?

• Bonus points for skin-loving ingredients.

If you've been searching for one such concealer... I don’t want to jump the gun, but I think I have found the one.

Meet the Benefit Boi-ing Bright On Concealer.

The excellent concealer I speak of is the new Boi-ing Bright On Concealer from cult makeup brand Benefit.

Benefit Boi-ing Bright On Concealer promises to be:

• A creamy medium coverage concealer that brightens up your face instantly.

• Incredibly lightweight, with a buildable formula that blends seamlessly into the skin.

• Formulated with colour-correcting pigments to target darkness, dullness and dark circles.

• Serum-like texture to hydrate dry under-eye skin and prevent creasing.

• A skin care makeup hybrid, with antioxidants vitamin C and red algae extract for maximum radiance, without sacrificing coverage.

Benefit Boi-ing Cakeless Concealer vs Boi-ing Bright On Concealer.

Benefit Boi-ing Bright On Concealer is the newest concealer in Benefit's range.

It joins the brand's other popular concealer, the Benefit Boi-ing Cakeless Concealer.

So, how are they different and which one is right for you?

Benefit Boi-ing Cakeless Concealeris:

• Full coverage and thicker in consistency, similar style to the cult Tarte Shape Tape concealer.

• Made to be water-resistant and extremely long-wearing, lasting up to 24 hours.

• Can be used under the eyes, and to cover breakouts or hyperpigmentation.

• A thicker tube and has a cushion tip applicator to help you build up the coverage.

• Available in 30 shades.

In comparison, Benefit Boi-ing Bright On Concealer is:

• Medium coverage with a lighter texture and hydrating feel on the skin.

• Thin consistency makes it easy to blend.

• Still made to be water-resistant and last up to 8 hours.

• Contains colour-correcting pigments for a visibly brightening effect perfect for dark circles.

• Has a very flexible doe foot applicator, and comes in 12 shades.

• Leaves a luminous skin-like finish that makes the under-eye area look flawless and bouncy.

Spoiler: Both are great, so pick the one that best suits your skin and makeup needs!

Shop Benefit Boi-ing concealers here:

My Benefit Boi-ing Brightening Concealer Review.

Despite the smaller shade range, I found the process of finding my shade quite easy.

I chose shade 3 Cantaloupe - I found the online product swatches, shade descriptions and models very helpful.

Although if you're not sure, I encourage giving the product a search on YouTube and finding someone with a similar skin tone and undertone to you who's reviewed the product.

Now onto the product itself. Can we talk about the cute packaging?

I felt a stationary-themed photoshoot was called for.

When I first opened the concealer and saw the style of doe-foot applicator, I was sceptical.

I've used and hated other concealers with the same smaller applicator, I much prefer a cushion tip because they're so quick and easy to use.

But when I swiped the concealer under my eyes, the applicator made sense because it suits the thinner, fluid-like consistency of the product.

First impressions: I couldn’t get over how light the concealer was. It actually feels like popping on an eye cream.

The texture blends beautifully into my skin, leaving an incredibly natural, luminous finish. 

Yes, the brand recommends dotting the product on sparingly, but I'm a bit more heavy handed with my concealer.

I also like to use my concealer to highlight and add dimension to my face, and the brightening formula is perfect for that.

Sorry for the different lighting, but you can see below just how radiant this concealer is, while still looking like skin.

Another thing I usually do with concealer is set it with a light layer of powder to keep it from sliding around on my oily skin.

But I wanted to challenge the long-wearing claims, so I only used a teeeeeeeny amount of powder.

After testing this concealer over the last few weeks, including at an event where I was required to wear a mask for 4 hours, I can confirm it stays put.

Hydrating makeup products usually don't last on my skin, but this concealer doesn't move at all.

If anything, it actually looks better the longer I wear it, because it marinates and melds into the skin.

See? Flawless.

My Verdict...

If you want a full coverage concealer, I'd definitely suggest trying the Benefit Boi-ing Cakeless concealer.

But personally, the medium, radiant coverage of Benefit Boi-ing Bring On Concealer is right up my alley.

It ticks all my concealer boxes and gives me the flawless look I strive for. My wallet likes that it's under $45 too.

But maybe the best indication this concealer is a winner was the ‘WOAW’ I got from my friends while wearing it.

Want to read more concealer reviews? Check out these Beauty IQ articles below:

• Is The Ordinary’s $10.80 Concealer Really as Good as Everyone's Saying?

• We’re Calling It, These Are the 8 Best Eye Creams for Dark Circles in 2024

• This Concealer Is Legit an Eraser for Dark Circles Like Mine