These Are Our Top 10 Best-Selling Blonde Hair Products of All Time..


Being a blonde is much like having a new love interest.

There’s often a lot of upkeep, cost, maintenance and commitment.

You also need a lot of patience. But in the end, it’s all worth it.

We know those periods in between salon visits can be hard.

Things like unwanted brassiness, yellow tones and lacklustre, brittle, straw-like strands start appearing, and that’s no fun.

But with so many blonde hair products to choose from, how are you meant to know which one is the best purple shampoo for blonde hair?

Or the best blonde brightening shampoo, or the best blonde conditioner and the best blonde treatment? 

Side note, watch this YouTube video below for a fine, damaged, blonde hair routine.


Top 10 Best Blonde Products.

Isn't it great when someone else does all the beauty trial and error?

Our hair team crunched the numbers to bring you the top 10 best-selling blonde hair products of all time on Adore Beauty.

This way, you can see what other people with blonde, highlighted or silver hair love and repurchase.

So, let the countdown begin...


10. Christophe Robin Shade Variation Care in Baby Blond.

Christophe Robin Shade Variation Care - Baby Blond Christophe Robin Shade Variation Care - Baby Blond

What:

Christophe Robin Shade Variation Care – Baby Blond

A colour treatment that supports, nourishes and brightens platinum or even light-blonde hair whether natural or artificial.

Fast facts:

  • Christophe Robin baby blonde builds shine, supports pigment and revitalises blonde tones.

  • Has a colour-safe formula that strengthens hair from within.

  • pH minimises porosity in hair strands, sealing the cuticle to prevent splitting and breakage.

  • Is paraben-free, silicone-free, SLS-free, oxidant-free, ammonia-free, and cruelty-free.

Why it's a best seller:

Blondes, ideally light blondes who are looking for a personalised treatment to amplify their tone, this is for you.

Lasting in the hair for up to five washes, it evenly distributes pigment for a seamless, vibrant blonde shade.

Simply apply on towel-dried hair, leave for 5-30mins and rinse thoroughly. 

Key ingredients include buriti oil (comes from an antioxidant-rich fruit) to nourish hair while restoring radiance, shine and vitality, almond butter to hydrate and lock in moisture and Iris Florentina to regenerate dull hair.

Want a Christophe Robin baby blonde review? Here’s just a couple from our AB customers:

“Fell in love with this after my first use. Had a lot of brassy undertones in my blonde hair and saw an immediate change. Even my mum commented that my hair looked different. Would definitely repurchase”. - Genevieve.

“This is my second tub and I can't live without this. It is expensive but the first tub lasted me almost a year, using every third or fourth wash. I've found leaving it on for half an hour with a shower cap gives the best results.” - Marz.


9. Oribe Bright Blonde Sun Lightening Mist.

Oribe Bright Blonde Sun Lightening Mist Oribe Bright Blonde Sun Lightening Mist

What:

Oribe Bright Blonde Sun Lightening Mist - 90ml

Oribe bright blonde sun lightening mist is a lightweight, illuminating hair mist that brings out the best in your blonde.

Fast facts:

  • A gradual lightening mist that’s gentle on hair. 

  • Enhances your highlights and counteracts brassy tones. 

  • Is suited to both natural and coloured hair.

  • Is hydrogen peroxide-free and vegan.

Why it's a best seller:

Blondes, it’s time for your hair to shine. And there’s no better way to make it happen than with this Oribe mist.

Lemon and chamomile extracts brightens your blonde strands while the tropical blend works to soften and smooth the hair.

Carrying the scent of Côte d’Azur scent with notes of bergamot, jasmine and sandalwood, your hair will also smell really, really good.

This mist also provides heat protection and can be activated by blowdrying.


8. ELEVEN Australia Keep My Colour Blonde Range.

ELEVEN Australia Keep My Colour Blonde Shampoo, Conditioner & Treatment ELEVEN Australia Keep My Colour Blonde Shampoo, Conditioner & Treatment

What:

The ultimate blonde haircare trio. A shampoo, conditioner and treatment that works against brassy tones.

Fast facts:

  • Works well for both dyed or natural blondes. 

  • Counteracts brassiness while strengthening and nourishing the hair.

  • Helps to maintain smooth and silky strands. 

  • Is vegan and also cruelty-free.

Why they're best sellers:

Here’s your three-step, streamlined routine to kick damaged and brassy hair to the curb.

Looking for the best blonde shampoo?

Start with your ELEVEN Keep My Colour Blonde Shampoo that cleanses without stripping your colour and lifts any dull tones.

It’s infused with hydrolysed soy and wheat protein to strengthen damaged hair and panthenol and silk amino acids to soften the hair.

Then your Eleven Australia Keep My Blonde Conditioner 300ml steps in to remove any unwanted yellow hues.

With violet pigments, it works against brassy tones and keeps hair hydrated and nourished. 

And the best part? It works in 2-3 minutes!

ELEVEN Keep My Colour Treatment Blonde rounds off your routine using macadamia nut oil and blue-toned pigments to remove brassy tones from blonde or grey hair.

Here's what AB customer Christine says:

"Got a sample and after a few weeks of using it, I am now buying the full size product."

"I have a blonde balayage and this treatment has really toned the brassiness down. Also helps with hydrating as I have stubborn dry hair! A must try."

Shop these ELEVEN Keep My Blonde products here:


Amy talks us through our Top 10 Best-selling blonde products in the YouTube video below:


7. NAK Hair Platinum Blonde Anti-Yellow Shampoo.

NAK Hair Platinum Blonde Anti-Yellow Shampoo NAK Hair Platinum Blonde Anti-Yellow Shampoo

What:

NAK Hair Platinum Blonde Anti-Yellow Shampoo 375ml

A potent, blue-purple, anti-brass shampoo for blonde hair.

Fast facts:

  • Has strong toning properties and can be used on highlighted, lightened or natural blonde hair as well as on white and grey hair. 

  • Creates a silvery, platinum tone and has anti-yellow actives.

  • Is infused with coconut oil, pear extract, hydrolysed rice protein, aloe vera and vitamin B5.

  • Is vegan and sulphate-free.

Why it's a best seller:

If you're after a strong and speedy shampoo to counteract your brassy tone, add this to cart.

Because of its strong formula, it’s best to pare it back to once-a-week use after achieving the tone you're happy with.

Here's what AB customer Carla says:

"If your goal is to tone down brassiness in bleached blonde hair then this shampoo does a fantastic job."

"I only have foils but I notice that when I don't use this for a few days, my foils become brassy.

After a couple of uses, they're back to being a cool, clean blonde. I always follow up with a good treatment afterwards. It has very strong purple pigments and does stain your hands a little bit."


6. Pureology Strength Cure Blonde Shampoo & Conditioner.

Pureology Strength Cure Blonde Shampoo & Conditioner Pureology Strength Cure Blonde Shampoo & Conditioner

What:

The Pureology Strength Cure Blonde shampoo and conditioner targets damaged blonde and coloured-treated hair.

We’d say this duo goes in the running for the best shampoo and conditioner for blonde hair.

Fast facts:

  • A purple shampoo and conditioner with a rich lather.

  • Works to fortify and restore the hair and its tone while nourishing. 

  • Have gentle formulas that are fortified with their exclusive Asta-Repair complex that offers antioxidant protection. 

  • Neutralises yellow tones and repairs split ends.

  • Have spa-inspired aromas of lavender, honey, peach and vanilla.

  • Are vegan and cruelty-free.

Why they're best sellers:

What is the best shampoo for blonde colour-treated hair?

The Pureology Strength Cure Blonde Shampoo is a gentle shampoo that helps to fortify damaged blonde or colour-treated hair and delivers a velvety soft finish.

You can also expect manageability and radiance to be restored and colour protected thanks to the AntiFade Complex.

Pureology Strength Cure Blonde Conditioner 266ml is a nourishing and fortifying conditioner that restores elasticity to damaged blonde hair while its AntiFade Complex ensures colour vibrancy and depth is maintained.

This dynamic duo is what your daily blonde haircare routine is missing.

Here's what AB customer Beth says:

"Pretty good for toning, but a really awesome shampoo too. I find that a lot of purple shampoos can be drying but Pureology products make your hair feel so soft and healthy."

Shop the Pureology Cure blonde shampoo and conditioner here:


5. Mr. Smith Blond.

Mr. Smith Blond treatment Mr. Smith Blond treatment

What:

Mr. Smith Blond

A treatment mask designed to ward off unwanted yellow and brassy tones.

Fast facts:

  •  Brightens and refreshes your colour between salon visits. 

  • Enhances your colour by removing warm yellow, orange or red tones from hair.

  • Neutralises brassiness while adding shine and moisture.

  • Good for blonde, lightened, and even brunettes with unwanted warm tones.

Why it's a best seller:

Incorporating the Mr. Smith Blond into your blonde haircare routine is a great way to maintain brightness and neutralise brassiness between salon visits.

It contains blue-violet pigments that leaves hair cooler and ashier.

AB customer Britt reckons this is the best toner for blonde hair:

"I love this mask!"

"It leaves my hair feeling soft and healthy, it smells amazing and the pigment is excellent.

It tones very well and has a blue tinge to it so it covers orange tones as well as yellow. I don't think I'll ever bother with another toner again."


4. Kérastase Blond Absolu Night Hair Serum.

Kérastase Blond Absolu Night Hair Serum Kérastase Blond Absolu Night Hair Serum

What:

Kérastase Blond Absolu Night Hair Serum 90ml is a lightweight, hydrating, restorative overnight serum for blonde, bleached or highlighted hair.

Fast facts:

  • Helps to restore and protect blonde hair leaving it softer, smoother and less frizzy.

  • Is formulated to to counteract the damaging effects of bleaching and highlighting your hair while you sleep.

  • Key ingredients include hyaluronic acid for moisture as well as edelweiss flower extract.

  • Reduces breakage and split ends and can be used on both damp or dry hair.

Why it's a best seller:

Is bleaching, highlighting or your overall blonde tone making your hair brittle, dry and damaged?

Then this serum is the perfect way to hydrate frizzy and damages tresses.

Promising to erase up to 55% of bleaching damage while also working to strengthen and hydrate hair fibre, think of it as an extra loving step for your blonde hair.

Here's what AB customer Belle says:

"I absolutely love the Kérastase Blond Absolu Night Hair Serum and use it every night as the last step of my night routine."

"Having long, think blonde curly hair the serum is great for providing much needed moisture and shine as well as toning down any brassiness keeping my hair looking great even with regrowth. Highly recommend."


3. KEVIN.MURPHY Blonde Angel Wash & Rinse.

KEVIN.MURPHY Blonde Angel Wash & Rinse KEVIN.MURPHY Blonde Angel Wash & Rinse

What:

A toning shampoo that counteracts brassy tones and hydrating conditioner to brighten, restore and hydrate without weighing hair down.

Fast facts:

  • A great shampoo and conditioner for those with thinner hair.

  • Is cruelty-free and vegan.

  • Infused with mango butter to restore and nourish.

  • Good for those prone to frizz.

Why they're best sellers:

If your blonde hair is fine, damaged, limp and needs a toning refresh, this shampoo and conditioner is great for regular use.

With over 90 five star reviews for the KEVIN.MURPHY Blonde.Angel.Wash and 88% recommending the product as well as the KEVIN.MURPHY Blonde.Angel earning 118 five star reviews, our customers' results speak for themselves:

"This is the only shampoo I use on my bleached hair. It really hydrates and tones my hair to a beautiful creamy blonde without any brassiness. I love it that it's so hydrating and smells divine too." - Michelle.

"I use this shampoo religiously to tone out any brassiness in blonde hair. I use it once a week coupled with the Blonde Angel conditioner for best result and have found that it doesn't dry my hair out like many other purple shampoos do! Highly recommend." - B.

AB customer Mads loves the Angel Rinse for her thin hair and says: 

"I use this in conjunction with the KM Angel Wash and it does wonders for my fine, limp hair."

"Volume literally for days. The smell is beautiful too. I even got my mum to buy some KM products after trying this!"

Shop the Blonde Angel Wash and Blonde Angel Rinse here:


2. evo Fabuloso Platinum Blonde Colour Boosting Treatment.

evo Fabuloso Platinum Blonde Colour Boosting Treatment evo Fabuloso Platinum Blonde Colour Boosting Treatment

What:

evo Fabuloso Platinum Blonde Intensifying Conditioner 220ml Tube

An intensifying conditioner that helps to extend colour-treated hair while also toning and adding shine.

Fast facts:

  • Designed to remove yellow and brassy tones to help you achieve a clean blonde tone.

  • Repairs hair and also works to intensify its colour.

  • Is ideal for dull, colour-treated blonde to very light blonde hair. 

  • Has an ammonia and peroxide free formula that’s gentle on both the scalp and hair.

  • Has over 200 five star reviews on our site.

Why it's a best seller:

Revive your blonde locks with this treatment conditioner that promises to nourish hair and leave it softer and shinier in three minutes.

After hair is washed and towel-dried, pop on some gloves, spread 4-8 pumps (depending on the length of your hair) and distribute with a comb or fingers.

After three minutes rinse until water runs clear. 

These AB customers can vouch for its toning powers:

"The best for keeping my blonde, creamy and soft in-between colour services. Constantly have people ask if I've recently had my hair coloured after using this product. Love it!" - K.

"I am in the process of going blonde from brown, and can get a lot of brassy tones through my hair as a result. This stuff is by far the best blonde range I have tried. After using the shampoo, this stuff is such a great toning booster. I got a lot of compliments after using this with people thinking I had had my hair done again. Highly recommend." - Shanice.


1. Olaplex No. 4P Blonde Enhancer Toning Shampoo.

Olaplex No. 4P Blonde Enhancer Toning Shampoo Olaplex No. 4P Blonde Enhancer Toning Shampoo

What:

Olaplex No. 4P Blonde Enhancer Toning Shampoo

A toning shampoo suited to blonde, grey, white or balayage hair and is enriched with Olaplex’s signature bond-restoring ingredient.

Fast facts:

  • A purple shampoo that promises stronger, softer and brighter blonde locks with every wash.

  • Works to reduce damage and breakage.

  • Is sulphate-free, vegan and cruelty-free.

  • Works against brassy tones and has a strong toning effect.

Why it's a best seller:

What is the best blonde shampoo? Add this one to the list!

This highly concentrated toning shampoo is formulated with bis-aminopropyl diglycol dimaleate, Olaplex’s patented ingredient which helps restore the broken disulfide bonds in damaged hair.

It also contains violet pigments that help neutralise brassiness and boost brightness in blonde, lightened and grey hairs.

Olaplex lovers who want to keep their colour and tone in check, this is what your hair washing routine needs ASAP.


And there you have it!

The best products for blonde hair to elevate, extend the colour of and maintain your beautiful blonde tresses!


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