Virtue Labs Haircare is an American hair brand that recently launched in Australia.
Virtue creates salon-quality shampoos, conditioners and treatment products that are simple to understand, easy to use and actually produce great results.
And the real point of difference here is that all of Virtue’s products contain an amazing super ingredient that heals damaged hair - Alpha Keratin 60ku.
Our hair already contains keratin. It’s the protein that helps strengthen hair and prevents breakage, heat damage and frizz. And all of Virtue’s products are packed full of the stuff.
“Alpha Keratin 60ku is a pure, whole, human protein. It is the first of its kind on the market, using real human keratin as an additive in hair products. It is also the key ingredient in every Virtue product,” explains celebrity hairstylist and Virtue ambassador Jaye Edwards, founder of the Edwards & Co hair salons.
“Alpha Keratin can seek out and find damage in your hair. Once it finds the damage, it binds to it and fills in any weak spots. It transforms hair that is damaged, in turn leaving you with beautiful and healthy hair.”
If you’ve got colour-treated, dry or damaged hair like me, this is the haircare range you need in your life!