Here’s Why These IT Cosmetics Best Sellers Are In Everyone’s Wishlist

When IT Cosmetics brand co-founder Jamie Kern Lima was unable to find beauty products that suited her sensitive skin, she decided to create them herself.

Thus, IT Cosmetics was born!

The brand develops problem-solving skincare and makeup solutions, full of skin-loving ingredients, in tandem with plastic surgeons and dermatologists.

IT Cosmetics makes game-changing products that help everyone feel beautiful and confident.

All IT Cosmetics products are designed with real results in mind.

With a history like that, I bet you’re now wondering what the best IT Cosmetics products are.

Keep on reading to meet 5 of IT Cosmetics best sellers along with a breakdown of why each one deserves a spot in your beauty bag.

1. IT Cosmetics Your Skin But Better CC+ Cream SPF50

What it is: IT Cosmetics Your Skin But Better CC+ Cream SPF50 is a full-coverage foundation plus an anti-ageing serum.

Why it's so good: We couldn’t name the best of IT Cosmetics without mentioning this one! This is a full-coverage foundation mixed with an anti-ageing serum (with fan favourite Niacinamide) and SPF 50 protection. It's important to remember, sunscreen is only one part of sun protection, prolonged high-risk sun exposure should be avoided and frequent re-application or use in accordance with directions is required for effective sun protection

IT Cosmetics CC cream is the ultimate all-in-one product and perfect for normal-to-dry skin that’s prone to redness.

This makeup is cruelty-free and available in 14 colours as of this writing.

The best way to apply IT Cosmetics CC cream is with your fingers. Alternatively, grab yourself the best IT Cosmetics foundation brush for you.

2. IT Cosmetics Your Skin But Better CC+ Cream Oil-Control Matte SPF 40

What it is: IT Cosmetics Your Skin But Better CC+ Cream Oil-Control Matte SPF 40 is the ultimate all-in-one product, now for oily skin.

Why it's so good: Thankfully, IT Cosmetics heard the prayers of those out there who needed a CC cream for oily skin.

If you want to know what’s different in IT Cosmetics vs oil free CC creams, let me break it down. This is still the iconic full-coverage foundation with an anti-ageing serum and SPF.

It’s just oil-free and full of oil-absorbing clays to leave your skin looking silky-smooth and shine-free all day long.

And it’s cruelty-free to boot. Oh, and the best way to apply this IT Cosmetics CC+ Cream is still with your fingers or a brush!

3. IT Cosmetics No. 50 Serum

What it is: IT Cosmetics No. 50 Serum is an ultra-hydrating serum and primer.

Why it's so good: If you love the serum that’s infused into your IT Cosmetics CC+ Cream, you’ll want No. 50 Serum for night-time.

This serum contains over 50 beneficial ingredients, including Colloidal Oatmeal to soothe, Hyaluronic Acid to hydrate, and Niacinamide to strengthen the skin.

Perfect for all skin types, it’s also cruelty- and paraben-free.

As a massive bonus, No. 50 Serum can be used as a hydrating primer before makeup application to ensure a smooth application—brilliant!

It’s no wonder this is one of the best IT Cosmetics products.

4. IT Cosmetics Confidence in a Cream

What it is: The crowd favourite, IT Cosmetics Confidence in a Cream is the cream for smooth, bright, even skin.

Why it's so good: Are you looking for a moisturiser that does more? IT Cosmetics cruelty-free Confidence in a Cream is for you.

Fortified with Peptides to firm and smooth wrinkles, Ceramides to repair your precious moisture barrier, and Hyaluronic Acid to plump, this cream does it all.

It’s great as a day cream or a night cream for all skin types.

If you were wondering if IT Cosmetics Confidence in a Cream is for acne-prone skin, absolutely it is! This IT Cosmetics best selling moisturiser will have you glowing day and night.

5. IT Cosmetics Superhero Mascara - Super Black

What it is: IT Cosmetics Superhero Mascara - Super Black. Who said superheroes only saved cities?

Why it's so good: There’s something about that satisfying swipe of mascara in the morning to get your day off to a good start.

Once you’ve tried Superhero Mascara, you’ll understand why it’s an IT Cosmetics best seller!

Cruelty-free and blacker than black, it utilises IT Cosmetics’ exclusive Elastic Stretch Technology to envelop each individual lash in a coat of colour while volumising, lengthening, and separating.

The formula also boasts Biotin and Collagen to condition your lashes throughout the day.

So there’s my wrap-up of the best of IT Cosmetics! Wanna little recap? Here are the main points:

• IT Cosmetics is a powerhouse brand that focuses on results and collaborates with dermatologists and plastic surgeons.

• The entire range is cruelty-free.

• There’s a CC+ cream for everyone.

• The brand’s skincare consists of seriously hard workers. The serum contains over 50 beneficial ingredients, and the cream can be used by anyone, day or night.

Want to know more about the best of IT Cosmetics? Check out these guides...

• How to Get Clear Radiant Skin with IT Cosmetics

• Here's Exactly What to Use in a Makeup Routine for Mature Skin

• The Cult IT Cosmetics CC Cream Now Comes in a Glowy Foundation - Here's Our Verdict

Brand and product inclusions are at the sole discretion of Adore Beauty. We do not seek or accept payment from brands or individuals listed in our guides.