Say hello to serious staying power with e.l.f. Cosmetics Power Matte Primer – the gripping, shine-busting base your makeup routine’s been waiting for. Think of it as your OG Power Grip Primer’s mattifying sister, keeping your look fresh, smooth and shine-free all day long.

Why you’ll love it:

• Sticky gel texture grips makeup for long-lasting wear
• Leaves skin with a smooth, matte finish
• Helps minimise excess oil and shine throughout the day
• Infused with lemon myrtle blend for a balanced complexion
• Suitable for all skin types, especially oily and combo

This primer does double duty: it locks your makeup in place while giving your skin that soft-focus, shine-controlled finish. The lightweight gel texture smooths over pores and creates the perfect canvas for foundation, helping to extend wear and keep everything looking just-applied. And with its oil-controlling lemon myrtle blend, it’s ideal for warm weather or anyone who wants their glow to stay exactly where they put it.

How to use:

Apply evenly to clean, moisturised skin. Wait 30 seconds for it to get tacky, then follow with your foundation or tinted base.