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It is a good product and I recommend

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Kérastase Purple Shampoo is a toning shampoo for blonde, grey or lightened hair that helps neutralise yellow and brassy tones. It refreshes colour clarity while enhancing cool, luminous shine for brighter, more balanced blonde results.
STEP 1: Apply to wet hair, lather, and leave 25 minutes depending on desired tone. STEP 2: Rinse thoroughly.
If this product is sealed, please ensure the seal is intact prior to using the product.
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The Kérastase Blond Absolu Bain Ultra-Violet Shampoo is a professional-grade purple toning shampoo specifically designed to neutralize brassy and warm yellow tones in bleached, highlighted, cool blonde, or natural grey hair. It features highly concentrated direct violet pigments that preserve a clean, salon-cool finish.
Apply a coin-sized amount of the Kérastase Blond Absolu purple shampoo to wet hair, lather completely, and distribute the foam evenly through your lengths. Leave the formula on for two to five minutes depending on your desired level of coolness, then rinse out thoroughly with clear water.
It is recommended to use the Kérastase Blond Absolu Bain Ultra-Violet Shampoo one to two times a week, or every second wash. To avoid over-toning or developing a dull lavender cast, alternate this pigmented cleanser with a clear moisturizing option like the Kérastase Bain Lumière shampoo.
The formula combines pure, moisture-binding Hyaluronic Acid to hydrate and repair microscopic structural gaps, antioxidant-rich Edelweiss Flower Extract to shield delicate strands against environmental damage, and ultra-violet neutralizers to combat brassiness.
No. Unlike traditional brassiness-neutralizing shampoos that can leave hair brittle, the Kérastase Blond Absolu Bain Ultra-Violet is fortified with ultra-hydrating elements. It delivers vital daily care directly into porous fibers, ensuring chemically lightened strands stay bouncy, soft, and fluid.
Yes, the Kérastase Blond Absolu purple shampoo works beautifully on balayage, ombre, and naturally dark hair with lighter highlights. It cleanly clears away muddy, warm yellow tones from your painted pieces without affecting your naturally dark roots.
Yes, by infusing essential hyaluronic acid hydration straight into the compromised hair cuticle, this shampoo helps rebuild natural strand flexibility. This lowers daily friction when combing through damp hair, protecting against structural styling snaps.
Yes, it is highly suggested to follow your wash with the matching Kérastase Blond Absolu Cicaflash conditioning treatment to lock in softness. If your bleached strands are experiencing severe dryness, you can alternate with the Masque Ultra-Violet for an extra weekly dose of intensive toning and repair.
No, while it features an intensive deep purple hue, the Kérastase Blond Absolu formula is expertly balanced so it does not permanently stain hands, skin, or bathroom tiles. Simply rinse away any stray splatters or lather bubbles immediately while you wash.
The standard retail size bottle of the Kérastase Blond Absolu Bain Ultra-Violet Shampoo contains 250ml of product. Because the direct violet toning pigments are highly concentrated, a little goes a long way.
Yes, this formula is expertly crafted completely free from parabens and heavy mineral oils. This ensures the pure hydrating actives can directly nourish the weak hair structure without creating heavy external build-up over time.
The Kérastase Blond Absolu collection carries an ultra-modern signature fragrance. It blends refreshing top notes of orange blossom, juicy mandarin, and fresh bergamot with a soft herbal heart, leaving an expensive perfume-like trail on your strands.
86% recommend this product
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Verified Purchaser
Not too happy. Left my hair dry
Adore Beauty Acknowledges the Woiwurrung language group of the Eastern Kulin Nations as the Traditional Owners of the land our Customer Fulfillment Center and Head Office conduct our business operations on. We would like to extend that Acknowledgement and Respect to all First Nations People and Elders across Australia as our parcels travel across their land, air and water. We recognise First Nations Peoples continuous relationship and connection to Country and at Adore Beauty we commit to treading lightly on the land our parcels travel. We pay our respects to Elders past, present and future.

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